Showing titles in Engineering

A big source of tension between the US and China at the moment is technology. And one very small component is now at the centre of this battle for global dominance: the microchip. Controlling chip manufacturing in the 21st century may well prove to be like controlling the oil supply in the 20th. The country that controls this manufacturing can throttle the military and economic power of others. At the heart of this battle is ARM Holdings. The Everything Blueprint describes the titanic power struggle for control of the microchip.

To politicians and parents, Mortal Kombat was a menace to society. To gamers, it was a way of life. From dedicated hustlers who put thousands of miles on their odometers driving coast to coast to challenge the top players in arcades, to fans who devote their free time to collecting action figures, setting world records, and plumbing the depths of its lore, the Mortal Kombat franchise has topped sales charts for thirty years, and its popularity shows no signs of waning. But before Mortal Kombat offended politicians and sold over 12 million units, executives at Midway saw it as filler.

This is the full story of the unstoppable rise of Clarkson, Hammond, May and The Stig – and how they have transformed an ordinary programme about cars into one of the most famous and best-loved TV programmes of the 21st century. Reaching a peak in the 1990s thanks to presenter Jeremy Clarkson, the original series then faced the axe in 2001 – but Clarkson and producer Andy Wilman successfully pitched a new format to BBC bosses and Top Gear returned to become the irreverent, funny and often controversial show we now know and love.

*First Place Winner of the Society of Environmental Journalists' Rachel Carson Environment Book Award* "If you're looking for something to cling to in what often feels like a hopeless conversation, Schlossberg's darkly humorous, knowledge-is-power, eyes-wide-open approach may be just the thing...

In The Origins of Efficiency, Brian Potter argues that improving production efficiency—finding ways to produce goods and services in less time, with less labor, using fewer resources—is the force behind some of the biggest and most consequential changes in human history.

Michael Williams has spent the past year travelling along the fascinating rail byways of Britain for this new collection of journeys. Here is the 'train to the end of the world' running for more than four splendid hours through lake, loch and moorland from Inverness to Wick, the most northerly town in Britain. He discovers a perfect country branch line in London’s commuterland, and travels on one of the slowest services in the land along the shores of the lovely Dovey estuary to the far west of Wales. Here is a unique travel companion celebrating the treasures of our railway heritage....

Rare Earth Frontiers is a work of human geography that serves to demystify the powerful elements that make possible the miniaturization of electronics, green energy and medical technologies, and essential telecommunications and defense systems. Julie Michelle Klinger draws attention to the fact that the rare earths we rely on most are as common as copper or lead, and this means the implications of their extraction are global. Klinger excavates the rich historical origins and ongoing ramifications of the quest to mine rare earths in ever more impossible places.

Rust in Action introduces the Rust programming language by exploring numerous systems programming concepts and techniques. You'll be learning Rust by delving into how computers work under the hood. You'll find yourself playing with persistent storage, memory, networking and even tinkering with CPU instructions. The book takes you through using Rust to extend other applications and teaches you tricks to write blindingly fast code.

Surprising rules for successful monetization. In Monetizing Innovation, the authors at Simon Kucher distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and summaries to make monetizing innovation part of your company's DNA.

Now a major motion picture from Clint Eastwood, starring Tom Hanks—the inspirational autobiography by one of the most captivating American heroes of our time, Capt. ‘Sully’ Sullenberger—the pilot who miraculously landed a crippled US Airways Flight 1549 in New York’s Hudson River...

Graham Pitchfork has built on these reminiscences to trace the roles of Beaufighter squadrons spread across all the theaters of World War Two operations. From home bases, through north-west Europe, North Africa, Malta, and the Mediterranean to the far Far East and south-west Pacific, the Beaufighter served far and wide as did the crews of the RAF, RAAF, SAAF, and New Zealand and Canadian squadrons. All are covered in this quite unique book to be savored by all those interested in the war in the air from 1939-1945.

The world is currently closer to superpower conflict than at any time since the 1962 Cuban Missile Crisis. World War III is a real possibility, and with 12,000 warheads in the arsenals of more than half a dozen countries, we are standing on a nuclear knife edge. Despite receiving very little attention, nuclear war is a far greater threat to humanity's immediate survival than climate change. While climate heating threatens humanity over many decades, nuclear war could destroy civilisation in just a few hours.

Learn how to master Agile software development practices. This book teaches you how you can adopt Agile development practices into your organization the right way.

The spectacular culinary creations of modern cuisine are the stuff of countless articles and social media feeds. But to a scientist they are also perfect pedagogical explorations into the basic scientific principles of cooking. In Science and Cooking, Harvard professors Michael Brenner, Pia Sörensen, and David Weitz bring the classroom to your kitchen to teach the physics and chemistry underlying every recipe.

Lean UX has become the preferred approach to interaction design, tailor-made for today’s agile teams. In the second edition of this award-winning book, leading advocates Jeff Gothelf and Josh Seiden expand on the valuable Lean UX principles, tactics, and techniques covered in the first edition to share how product teams can easily incorporate design, experimentation, iteration, and continuous learning from real users into their Agile process.

Discover valuable machine learning techniques you can understand and apply using just high school math. Grokking Machine Learning teaches you how to apply ML to your projects using only standard Python code and high school-level math. No specialist knowledge is required to tackle the hands-on exercises using Python and readily available machine learning tools. Packed with easy-to-follow Python-based exercises and mini-projects, this book sets you on the path to becoming a machine learning expert.

In 1956, a stunned world watched as the famous Italian ocean liner Andrea Doria sank after being struck by a Swedish vessel off the coast of Nantucket. Unlike the Titanic, this sinking played out in real time across radios and televisions, the first disaster of the modern age. Audiences witnessed it all: the unthinkable collision of two modern vessels equipped with radar; perilous hours of uncertainty; the heroic rescue of passengers, and the final gasp as the pride of the Italian fleet slipped beneath the Atlantic, taking some 50 lives with her.

Commanded by Captain Howes Norris, the Sharon headed for the whaling grounds of the northwestern Pacific. At Pohnpei Island, 12 men from the Sharon deserted the ship, leaving her critically shorthanded. After steering for New Zealand to recruit more crew, the men on lookout raised a school of sperm whales. Two boats gave chase, each with a crew of six. Five men were left on board the Sharon: Norris, three pacific Islanders, and a Portuguese boy named Manuel.

Robots may one day rule the world, but what is a robot-ruled Earth like? Many think the first truly smart robots will be brain emulations, or ems. Scan a human brain, then run a model with the same connections on a fast computer, and you have a robot brain, but recognizably human. Train an em to do some job and copy it a million times; an army of workers is at your disposal. When they can be made cheaply, within perhaps a century, ems will displace humans in most jobs.

“Earl Swift lays out this great unsung saga with verve and magisterial sweep."" —Hampton Sides In this ""brilliantly observed"" (Newsweek) rediscovery of the final Apollo moon landings, the acclaimed author of Chesapeake Requiem reveals that these extraordinary yet overshadowed...