Showing titles in Public Relations

On vous induit en erreur sur la manière d’utiliser l’IA.Les experts autoproclamés, les articles, les publications virales… tous répètent inlassablement les mêmes conseils : « Soyez précis. » « Attribuez-lui un rôle. » Et c’est précisément l’une des principales raisons pour...

Have you ever been called upon to speak at an event and the mere thought of doing it is giving you sleepless nights? Do you want to learn how to captivate a crowd with ease just like the pros? Are you looking to make your mark in the world of public speaking but have no clue where to begin? Whether you are speaking as the best man at your friend’s wedding, leading a presentation by your team at the next board meeting, or speaking to an audience of eager people, this book is just what you need.

Do you want to master the art of reading people around you and know what they are thinking? Do you want to influence people, in any situation, using body language? The human body always leaves clues that give away the mental state of an individual. In this best-selling guide, you're going to learn how to interpret even the most subtle of body language cues and decrypt human subconscious communication like a telepath.

Shhh. Did you know there is a secret Language of Leadership: a timeless set of cues and signals that still determines who reaches the top in politics and business today? The ancient Greeks were the first to study the art of communication 2,500 years ago. It is only now, with recent breakthroughs in neuroscience, that we can say for sure what works and how.

What happens when you learn to communicate better with everyone? No doubt you’ve had to endure a painfully awkward conversation, more than once in your life. Maybe it was a stranger, a colleague, or a date. Maybe it was a group discussion. You found yourself breaking a sweat, not knowing what to say. The more time passed, the more tense you became. You thought about all the communication books you’ve read in your life and wished you had them with you…to knock yourself unconscious as a way out of the conversation. The best thing about the whole situation was the moment it ended.

Bloomsbury presents Brought to You By: How Corporations Warped the Truth, Conned the Public, and Broke Democracy, written and read by Amy Westervelt. Recommended by BILL McKIBBEN on the EZRA KLEIN SHOW "A book that every citizen needs to read." —JILL ABRAMSON, author of Merchants of Truth A...

Media guru and Emmy Award-winning correspondent Bill McGowan—coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect...

The most up to date media training book on the market. The idea of Media is more than just TV, Print, and Radio. Media now includes social media interviews, Skype, Periscope, Facebook Live, Blog interviews. It means Leveraging Traditional and Internet Media. All are important.

You may not know Edward Bernays, but Edward Bernays knows you. His 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence and manipulate public attitudes over the past century, and the mass media continues that practice today. This seminal work on how public opinion is created and shaped, offers a glimpse into the world of propaganda and advertising.

Walter Lippmann's Public Opinion (1922) argues humans can't fully grasp complex issues. We rely on simplified ideas (stereotypes) and media portrayals ("pseudo-environments") to form opinions.

Hype Yourself is an invaluable toolkit for getting you and your business featured in the media: newspapers, magazines, radio and TV. Crammed full of insider advice, from the building blocks of your PR strategy to the execution of creative campaigns, it includes expert tips from journalists and...

Through pioneering research and interviews with a host of major figures, ranging from Jay-Z and LinkedIn co-founder Reid Hoffman to Bernie Madoff and Man Booker prize-winning Hilary Mantel, Waller and Younger reveal the key mechanisms that make and remake our reputations, providing the essential...

The rules of marketing and brand building have fundamentally changed. The most successful brands today aren't necessarily the ones with the biggest marketing budgets. A multi-million-dollar ad campaign isn't worth what it once was, and progressive marketers know that and have adopted different...

Get Together is a practical and heartfelt guide to cultivating a community. Whether starting a run crew, connecting with fans online, or sparking a movement of K-12 teachers, the secret to getting people together is this: Build your community with people, not for them. In Get Together, Bailey, Kevin, and Kai share true stories of everyday people who created thriving communities, both in-person and online.

Like it or not, everyone has a brand.Your brand is a fancy way of saying what you're known for. Essentially, it's what people say about you when you're not in the room. Whether you're a founder, a senior exec, or just starting out in your career, From Unknown to Unforgettable will show you exactly what you need to build a personal brand that goes beyond the bio.

In The Referral of a Lifetime, author Tim Templeton frames a powerful plan for cultivating clients and customers in a fable about businesswoman Susie McCumber, who feels increasingly like a failure. A friend refers her to the mysterious Mr. Highground, who introduces her to four successful people. They show her how they transformed their businesses and their lives by determining how others view them and how they view themselves.

Do you think negotiation is just for slick lawyers, hostage negotiators, or that guy at the flea market who buys a Rolex for the price of lunch? Think again. Negotiation isn't just for boardrooms. It's for bedrooms, break rooms, and broom closets. From asking for a raise to convincing your partner to watch your Netflix pick to persuading your toddler that broccoli isn't a weapon—you negotiate daily. The question is: are you winning?

As with any large infrastructure project, the costs and risks involved in a major innovation programme are significant, and how it is led and managed will directly determine its long-term success and sustainability. The secrets of successful digital transformation are usually tightly held by the organisations that achieved them; this new title unlocks the 'how' of transformation through digital innovation.

A sharp and illuminating history of one of capitalism’s longest running tensions—the conflicts of interest among public company directors, managers, and shareholders—told through entertaining case studies and original letters from some of our most legendary and controversial investors and...

They call you a fake because you’re the best. Being called a fake is the last rite of passage on the internet. In the relentless pursuit of excellence, you only know you’ve arrived when you have “haterz”—your most valuable marketers. So Good They Call You a Fake is how you get there. This book teaches step-by-step with no steps skipped how to get the visibility you’ve already earned, become an energy monster who thrives on all kinds of attention, and then monetize that attention to the max.