Showing results by author "Paul Parton" in All Categories
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Share of Culture
- How Brands Grow in the Attention Economy
- By: Paul Parton
- Narrated by: Paul Parton
- Length: 6 hrs and 30 mins
- Unabridged
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Drawing on marketing science and real-world case studies, renowned brand strategist Paul Parton outlines a practical model for building brands in the new attention economy where a surplus of goods is mirrored by a deficit of attention, and where conversation is currency.
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Share of Culture
- How Brands Grow in the Attention Economy
- Narrated by: Paul Parton
- Length: 6 hrs and 30 mins
- Release date: 21-04-26
- Language: English
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