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Summary

Hype Yourself is an invaluable toolkit for getting you and your business featured in the media: newspapers, magazines, radio and TV. Crammed full of insider advice, from the building blocks of your PR strategy to the execution of creative campaigns, it includes expert tips from journalists and industry specialists and is supported by a stack of online resources. 

Lucy Werner has over 15 years of publicity experience, including running her own specialist consultancy focused on startups and entrepreneurs. In this book she shares the secrets, strategies, troubleshooting and techniques that she uses with her clients and for her own self-promotion.

©2020 Lucy Werner (P)2020 W F Howes

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Very dull

Very dull and not really worth the time in my opinion. The strategies seem useless to me

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A must read for the bootstrapping entrepreneur

Just a quick one - get this book it’s fantastic! She covers everything. Perfect if you haven’t got a big budget for PR.

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Fantastic book

Loved this audio book, so much so I've bought the paperback too so I can go through it again.