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Hype Yourself

A no-nonsense DIY PR toolkit for small businesses

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Hype Yourself

By: Lucy Werner
Narrated by: Lucy Werner
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Hype Yourself is an invaluable toolkit for getting you and your business featured in the media: newspapers, magazines, radio and TV. Crammed full of insider advice, from the building blocks of your PR strategy to the execution of creative campaigns, it includes expert tips from journalists and industry specialists and is supported by a stack of online resources.
Lucy Werner has over fifteen years of publicity experience, including running her own specialist consultancy focused on startups and entrepreneurs. In this book she shares the secrets, strategies, trouble-shooting and techniques that she uses with her clients and for her own self-promotion. Advertising Business Development & Entrepreneurship Management Management & Leadership Marketing & Sales Public Relation Small Business Marketing Business
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A step by step guide to self promotion, which has really helped me to hype up business resulting in lots of press. 5 stars from me!

Just brilliant!

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Loved this audio book, so much so I've bought the paperback too so I can go through it again.

Fantastic book

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As a novice in the self PR world, this book gave me some really useful tips and approaches to how to get myself out there and reach a wider audience

Excellent tips and strategies

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Just a quick one - get this book it’s fantastic! She covers everything. Perfect if you haven’t got a big budget for PR.

A must read for the bootstrapping entrepreneur

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Definitely will listen again and again. Bought 4 copies for friends who could do with it in there small businesses

Loved it

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