Showing results by publisher "Brilliance Audio" in Marketing & Sales
-
-
Free Innovation
- By: Eric von Hippel
- Narrated by: Tom Parks
- Length: 5 hrs and 24 mins
- Unabridged
-
Overall
-
Performance
-
Story
In this book, Eric von Hippel, author of the influential Democratizing Innovation, integrates new theory and research findings into the framework of a "free innovation paradigm." Free innovation, as he defines it, involves innovations developed by consumers who are self-rewarded for their efforts, and who give their designs away "for free." It is an inherently simple grassroots innovation process, unencumbered by compensated transactions and intellectual property rights.
-
Free Innovation
- Narrated by: Tom Parks
- Length: 5 hrs and 24 mins
- Release date: 18-11-16
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterAdding to library failed
Please try againFollow podcast failed
Unfollow podcast failed
Regular price: £12.99 or 1 Credit
Sale price: £12.99 or 1 Credit
-
-
-
Winning the Story Wars
- Why Those Who Tell - and Live - the Best Stories Will Rule the Future
- By: Jonah Sachs
- Narrated by: Jonah Sachs
- Length: 7 hrs and 14 mins
- Unabridged
-
Overall
-
Performance
-
Story
The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior - great stories. With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes listeners into a fascinating world of seemingly insurmountable challenges and enormous opportunity.
-
-
High-level yet accessible storytelling structure.
- By Mr. J. A. Ball on 15-08-20
-
Winning the Story Wars
- Why Those Who Tell - and Live - the Best Stories Will Rule the Future
- Narrated by: Jonah Sachs
- Length: 7 hrs and 14 mins
- Release date: 10-07-12
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterAdding to library failed
Please try againFollow podcast failed
Unfollow podcast failed
Regular price: £19.00 or 1 Credit
Sale price: £19.00 or 1 Credit
-
-
-
Bold
- How to Be Brave in Business and Win
- By: Shaun Smith, Andy Milligan
- Narrated by: Matthew Lloyd Davies
- Length: 10 hrs and 22 mins
- Unabridged
-
Overall
-
Performance
-
Story
More than ever before business success depends on standing out from the crowd and delivering authentic experiences that turn your customers into advocates for your business. Bold tells the stories of 14 companies that prove that brand building is now about completely rethinking the customer experience and redefining the relationship you have with your customers. Each inspiring story is told by the executives involved who were brave enough to pursue audacious goals, challenge industry norms and win.
-
Bold
- How to Be Brave in Business and Win
- Narrated by: Matthew Lloyd Davies
- Length: 10 hrs and 22 mins
- Release date: 27-11-17
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterAdding to library failed
Please try againFollow podcast failed
Unfollow podcast failed
Regular price: £12.99 or 1 Credit
Sale price: £12.99 or 1 Credit
-
-
-
Leading the Starbucks Way
- 5 Principles for Connecting with Your Customers, Your Products, and Your People
- By: Joseph A. Michelli
- Narrated by: Joseph A. Michelli, Tom Parks
- Length: 8 hrs and 25 mins
- Unabridged
-
Overall
-
Performance
-
Story
One of the best-recognized and admired brands in the world, Starbucks singlehandedly transformed the ordinary delivery of coffee into a cultural phenomenon - a result of the company’s exemplary leadership practices. Joseph Michelli explains that the international success of Starbucks begins with a promise: To inspire and nurture the human spirit - one person, one cup, and one neighborhood at a time.
-
-
Boring and sycophantic
- By SithLord on 11-05-23
-
Leading the Starbucks Way
- 5 Principles for Connecting with Your Customers, Your Products, and Your People
- Narrated by: Joseph A. Michelli, Tom Parks
- Length: 8 hrs and 25 mins
- Release date: 30-04-14
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterAdding to library failed
Please try againFollow podcast failed
Unfollow podcast failed
Regular price: £18.99 or 1 Credit
Sale price: £18.99 or 1 Credit
-
-
-
Powered by Storytelling
- Excavate, Craft, and Present Stories to Transform Business Communication
- By: Murray Nossel PhD
- Narrated by: Murray Nossel PhD
- Length: 4 hrs and 58 mins
- Unabridged
-
Overall
-
Performance
-
Story
What’s your story? It’s a question human beings have been asking each other since we first gathered around a campfire. Millennia later, this human need for storytelling hasn’t changed. We communicate most effectively through our personal stories - and our professional success depends on it. This groundbreaking guide shows you how to tap into the timeless power of storytelling to transform your business.
-
-
5-10% of the book is useful. the rest unnecessary
- By Oscar Grané on 05-02-20
-
Powered by Storytelling
- Excavate, Craft, and Present Stories to Transform Business Communication
- Narrated by: Murray Nossel PhD
- Length: 4 hrs and 58 mins
- Release date: 26-06-18
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterAdding to library failed
Please try againFollow podcast failed
Unfollow podcast failed
Regular price: £14.99 or 1 Credit
Sale price: £14.99 or 1 Credit
-
-
-
Dealing with Difficult Customers
- How to Turn Demanding, Dissatisfied, and Disagreeable Clients Into Your Best Customers
- By: Noah Fleming, Shawn Veltman, Debra Margles - Foreword
- Narrated by: Tom Parks, Cristina Panfilio
- Length: 4 hrs and 50 mins
- Unabridged
-
Overall
-
Performance
-
Story
Whether you're in the trenches or the boardroom, you're going to encounter demanding, dissatisfied, and disagreeable customers. Are your people (and you) prepared to deal with them? Ignore a valid complaint and you could be the next viral sensation for all the wrong reasons. But give in to every demand and you may be consumed with the often petty complaints of your worst customers and wind up pandering to them with freebies, discounts, and special attention.
-
Dealing with Difficult Customers
- How to Turn Demanding, Dissatisfied, and Disagreeable Clients Into Your Best Customers
- Narrated by: Tom Parks, Cristina Panfilio
- Length: 4 hrs and 50 mins
- Release date: 28-12-17
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterAdding to library failed
Please try againFollow podcast failed
Unfollow podcast failed
Regular price: £14.99 or 1 Credit
Sale price: £14.99 or 1 Credit
-
-
-
Customer Service Training 101
- Quick and Easy Techniques That Get Great Results, Third Edition
- By: Renee Evenson
- Narrated by: Sandra Burr
- Length: 6 hrs and 40 mins
- Unabridged
-
Overall
-
Performance
-
Story
Whether you're a manager, owner, or employee, Customer Service Training 101 gets you up to speed fast. The completely revised and updated third edition addresses every aspect of face-to-face, phone, online, social media, and self-service interactions. Using scenarios, guidelines, and practice exercises, this inspiring training manual explains what to say and do, what to avoid, and why interactions go astray.
-
-
Falling asleep
- By Rude K. on 18-05-18
-
Customer Service Training 101
- Quick and Easy Techniques That Get Great Results, Third Edition
- Narrated by: Sandra Burr
- Length: 6 hrs and 40 mins
- Release date: 12-12-17
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterAdding to library failed
Please try againFollow podcast failed
Unfollow podcast failed
Regular price: £18.99 or 1 Credit
Sale price: £18.99 or 1 Credit
-
-
-
Raise the Bar
- An Action-Based Method for Maximum Customer Reactions
- By: Jon Taffer, Karen Kelly
- Narrated by: Luke Daniels
- Length: 7 hrs and 14 mins
- Unabridged
-
Overall
-
Performance
-
Story
If there’s anyone who can prevent a bar or restaurant from going belly-up, it’s Jon Taffer. Widely considered the greatest authority in the food and beverage, hotel, and hospitality industries, he runs the biggest trade show in the business and has turned around nearly 1,000 bars and at least that many restaurants.
-
-
Insightful
- By Reginald pelle on 04-07-21
-
Raise the Bar
- An Action-Based Method for Maximum Customer Reactions
- Narrated by: Luke Daniels
- Length: 7 hrs and 14 mins
- Release date: 21-10-13
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterAdding to library failed
Please try againFollow podcast failed
Unfollow podcast failed
Regular price: £18.99 or 1 Credit
Sale price: £18.99 or 1 Credit
-
-
-
Paid Attention
- Innovative Advertising for a Digital World
- By: Faris Yakob
- Narrated by: Matthew Lloyd Davies
- Length: 6 hrs and 27 mins
- Unabridged
-
Overall
-
Performance
-
Story
As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels have dissolved into fluid networks, and audiences have become participants in consumer-driven conversations. This shift requires a new course of action for brands; it demands new marketing imperatives. Paid Attention is a guide to modern advertising ideas.
-
Paid Attention
- Innovative Advertising for a Digital World
- Narrated by: Matthew Lloyd Davies
- Series: Cambridge Marketing Handbooks
- Length: 6 hrs and 27 mins
- Release date: 07-02-18
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterAdding to library failed
Please try againFollow podcast failed
Unfollow podcast failed
Regular price: £18.99 or 1 Credit
Sale price: £18.99 or 1 Credit
-
-
-
Human Sigma
- Managing the Employee-Customer Encounter
- By: John H. Fleming Ph.D., Jim Asplund
- Narrated by: Tom Parks
- Length: 7 hrs and 43 mins
- Unabridged
-
Overall
-
Performance
-
Story
This book offers an innovative, research-based approach to one of the toughest challenges businesses face today: how to drive success by effectively managing the moments when employees interact with customers. Based on research spanning 10 million employees and 10 million customers around the globe, the Human Sigma approach combines a proven method for assessing the health of the employee-customer encounter with a disciplined process for improving it.
-
Human Sigma
- Managing the Employee-Customer Encounter
- Narrated by: Tom Parks
- Length: 7 hrs and 43 mins
- Release date: 29-11-16
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterAdding to library failed
Please try againFollow podcast failed
Unfollow podcast failed
Regular price: £18.99 or 1 Credit
Sale price: £18.99 or 1 Credit
-
-
-
Pitching and Closing
- Everything You Need to Know About Business Development, Partnerships, and Making Deals that Matter
- By: Alexander Taub, Ellen DaSilva
- Narrated by: Kate Rudd
- Length: 8 hrs and 23 mins
- Unabridged
-
Overall
-
Performance
-
Story
Driving the most successful startups today is Business Development (BD), which includes strategic partnerships, content licensing, product distribution, data partnership, monetization, and acquisitions. Pitching and Closing reveals how to master the specific skills that people in BD at today's startups need to succeed, including forging relationships, pitching a company's product, building network, sourcing deals, dealing with rejection, and closing large deals.
-
-
Great narration and excellent structure
- By Sadiq on 11-09-18
-
Pitching and Closing
- Everything You Need to Know About Business Development, Partnerships, and Making Deals that Matter
- Narrated by: Kate Rudd
- Length: 8 hrs and 23 mins
- Release date: 25-07-14
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterAdding to library failed
Please try againFollow podcast failed
Unfollow podcast failed
Regular price: £16.00 or 1 Credit
Sale price: £16.00 or 1 Credit
-
-
-
Driven to Delight
- Delivering World-Class Customer Experience the Mercedes-Benz Way
- By: Joseph A. Michelli
- Narrated by: Joseph A. Michelli
- Length: 7 hrs and 31 mins
- Unabridged
-
Overall
-
Performance
-
Story
Driven to Delight offers an exclusive, behind-the-scenes look at CEO Steve Cannon and his leadership team's ambitious, multi-pronged strategy to elevate the company's customer experience to best-in-class across all brands and industries.
-
Driven to Delight
- Delivering World-Class Customer Experience the Mercedes-Benz Way
- Narrated by: Joseph A. Michelli
- Length: 7 hrs and 31 mins
- Release date: 06-12-15
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterAdding to library failed
Please try againFollow podcast failed
Unfollow podcast failed
Regular price: £18.99 or 1 Credit
Sale price: £18.99 or 1 Credit
-
-
-
The 25 Sales Habits of Highly Successful Salespeople
- By: Stephan Schiffman
- Narrated by: Stephan Schiffman
- Length: 2 hrs and 5 mins
- Unabridged
-
Overall
-
Performance
-
Story
Learn sales from the best in the business! Now you can join the millions of salespeople who have followed Stephan Schiffman's advice and watch your performance soar. Schiffman lets you in on the industry's best-kept secrets.
-
-
States the obvious
- By Foxd on 04-01-18
-
The 25 Sales Habits of Highly Successful Salespeople
- Narrated by: Stephan Schiffman
- Length: 2 hrs and 5 mins
- Release date: 16-12-14
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterAdding to library failed
Please try againFollow podcast failed
Unfollow podcast failed
Regular price: £7.99 or 1 Credit
Sale price: £7.99 or 1 Credit
-
-
-
Be Amazing or Go Home
- Seven Customer Service Habits That Create Confidence with Everyone
- By: Shep Hyken
- Narrated by: Timothy Andrés Pabon
- Length: 3 hrs and 20 mins
- Unabridged
-
Overall
-
Performance
-
Story
Want to amaze your customers, impress the people you work with, and outshine your competition? Going from average to amazing isn't an out-of-reach goal. In fact, amazement is a habit that anyone can master - and Shep Hyken knows the tricks to making it your own. In Be Amazing or Go Home, Shep shares the secrets behind making his motto "Always Be Amazing!" an everyday lifestyle and shows how you too can become exceptional in business and in life. Drawing on the routines of incredible people, Shep demonstrates simple practices that can elevate your game.
-
Be Amazing or Go Home
- Seven Customer Service Habits That Create Confidence with Everyone
- Narrated by: Timothy Andrés Pabon
- Length: 3 hrs and 20 mins
- Release date: 11-04-18
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterAdding to library failed
Please try againFollow podcast failed
Unfollow podcast failed
Regular price: £14.99 or 1 Credit
Sale price: £14.99 or 1 Credit
-
-
-
Difference
- The One-Page Method for Reimagining Your Business and Reinventing Your Marketing
- By: Bernadette Jiwa
- Narrated by: Bernadette Jiwa
- Length: 2 hrs and 19 mins
- Unabridged
-
Overall
-
Performance
-
Story
Marketing is not a department - it's the story of how you create difference for your customers. We spent $500 billion globally on advertising in 2013. Every year we're spending more money, to interrupt more people, more often, with messages they don't care about and don't pay attention to. We've come to believe that the way to succeed is to have an advantage - by being different or better, more visible, or just plain louder.
-
-
A Book That Makes a Difference
- By Floyd Solomon on 18-06-21
-
Difference
- The One-Page Method for Reimagining Your Business and Reinventing Your Marketing
- Narrated by: Bernadette Jiwa
- Length: 2 hrs and 19 mins
- Release date: 30-04-14
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterAdding to library failed
Please try againFollow podcast failed
Unfollow podcast failed
Regular price: £7.99 or 1 Credit
Sale price: £7.99 or 1 Credit
-
-
-
The Best Service Is No Service
- How to Liberate Your Customers from Customer Service, Keep Them Happy, and Control Costs
- By: Bill Price, David Jaffe
- Narrated by: Jim Bond
- Length: 10 hrs and 11 mins
- Abridged
-
Overall
-
Performance
-
Story
Most customer service operations have it wrong. They gauge their effectiveness and productivity based on the number of customer calls or contacts they handle. But do your customers really want a "relationship" with your company's customer service department, or do they simply want to purchase your products or services so they can put them to use?
-
The Best Service Is No Service
- How to Liberate Your Customers from Customer Service, Keep Them Happy, and Control Costs
- Narrated by: Jim Bond
- Length: 10 hrs and 11 mins
- Release date: 29-04-08
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterAdding to library failed
Please try againFollow podcast failed
Unfollow podcast failed
Regular price: £22.99 or 1 Credit
Sale price: £22.99 or 1 Credit
-
-
-
Secret Sauce
- How to Pack Your Messages with Persuasive Punch
- By: Harry Mills
- Narrated by: Tom Parks
- Length: 2 hrs and 14 mins
- Unabridged
-
Overall
-
Performance
-
Story
When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. Secret Sauce shows you how to transform unconvincing messages into compelling copy.
-
Secret Sauce
- How to Pack Your Messages with Persuasive Punch
- Narrated by: Tom Parks
- Length: 2 hrs and 14 mins
- Release date: 21-02-17
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterAdding to library failed
Please try againFollow podcast failed
Unfollow podcast failed
Regular price: £10.99 or 1 Credit
Sale price: £10.99 or 1 Credit
-
-
-
The Sales Survival Handbook
- Cold Calls, Commissions, and Caffeine Addiction - The Real Truth About Life in Sales
- By: Ken Kupchik, Jeb Blount - foreword
- Narrated by: Scott Merriman
- Length: 4 hrs and 32 mins
- Unabridged
-
Overall
-
Performance
-
Story
Working in sales, you have the opportunity to make more money and drink more coffee than you ever thought possible! You also get these bonus benefits: customers who lie to your face, quotas that change as soon as you hit them, management that puts soul-crushing demands on you to produce...and so much pressure you're likely to experience PSSD (Post Sales Stress Disorder).
-
-
funny and accurate
- By sam on 05-10-17
-
The Sales Survival Handbook
- Cold Calls, Commissions, and Caffeine Addiction - The Real Truth About Life in Sales
- Narrated by: Scott Merriman
- Length: 4 hrs and 32 mins
- Release date: 12-09-17
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterAdding to library failed
Please try againFollow podcast failed
Unfollow podcast failed
Regular price: £14.99 or 1 Credit
Sale price: £14.99 or 1 Credit
-
-
-
Visibility Marketing
- The No-Holds-Barred Truth About What It Takes to Grab Attention, Build Your Brand, and Win New Business
- By: David Avrin, Jeffrey Gitomer - foreword
- Narrated by: David Avrin
- Length: 5 hrs and 14 mins
- Unabridged
-
Overall
-
Performance
-
Story
The landscape is littered with the corpses of great products and strong companies that died because of crappy marketing. Why do so many companies fail so miserably? Why do high-priced ad agencies and marketing firms keep spitting out stupid campaigns? Too many in business have failed to recognize the shift that has happened right under their noses. It's not so much that people have changed; it's that the business landscape has changed - dramatically.
-
Visibility Marketing
- The No-Holds-Barred Truth About What It Takes to Grab Attention, Build Your Brand, and Win New Business
- Narrated by: David Avrin
- Length: 5 hrs and 14 mins
- Release date: 27-12-15
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterAdding to library failed
Please try againFollow podcast failed
Unfollow podcast failed
Regular price: £18.99 or 1 Credit
Sale price: £18.99 or 1 Credit
-
-
-
Beyond the Sales Process
- 12 Proven Strategies for a Customer-Driven World
- By: Steve Andersen, Dave Stein
- Narrated by: Jeff Cummings
- Length: 8 hrs and 39 mins
- Unabridged
-
Overall
-
Performance
-
Story
Featuring instructional case studies from companies including Panasonic, Hilton, Merck, and Honeywell, this evidence-based book provides listeners with a proven methodology for driving success before, during, and after every sale. Embracing the entire customer life cycle, Beyond the Sales Process reveals twelve essential strategies including: Study your customer. Give them compelling reasons to engage. Build a vision for them of their own success....
-
Beyond the Sales Process
- 12 Proven Strategies for a Customer-Driven World
- Narrated by: Jeff Cummings
- Length: 8 hrs and 39 mins
- Release date: 04-04-16
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterAdding to library failed
Please try againFollow podcast failed
Unfollow podcast failed
Regular price: £18.99 or 1 Credit
Sale price: £18.99 or 1 Credit
-