Showing results for "The Handbook" in Business & Careers

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success. 

In an extraordinary career David Fenton has learned firsthand what to do—and not to do—to propel progressive causes into the public eye and create real, impactful, lasting change.

Global technology executive, serial entrepreneur, and angel investor Elad Gil has worked with high-growth, tech companies like Airbnb, Twitter, Google, Stripe, and Square as they've grown from small companies to global enterprises. Across all of these breakout companies, a set of common patterns has evolved into a repeatable playbook that Gil has now codified in High Growth Handbook.

The one book you need to navigate the complex decisions and critical relationships necessary to create and sustain a healthy family business - and business family. 

This award-winning and best-selling business handbook for digital transformation is now fully updated and expanded with the latest research and new case studies! Over the last five years, The DevOps Handbook has been the definitive guide for taking the successes laid out in the best-selling The Phoenix Project and applying them in any organization. Now, with this fully updated and expanded edition, it’s time to take DevOps out of the IT department and apply it across the full business.

"The Leadership Skills Handbook" from best-selling author Jo Owen reveals the essential skills you need to be an effective leader. It shows you what works in practice, not in theory, in crucial areas such as people skills, career skills, mindset skills, organization skills, personal values and behaviours. Each skill is presented in a concise, easy to follow format, with an accompanying framework to help you deploy it in your own life.

Whether you're a small business owner, a manager in a business without an HR department, or even a seasoned HR professional, The Essential HR Handbook will help you handle any personnel problem - from onboarding to outplacement - quickly and easily. This fully updated 10th anniversary edition is packed with information, tools, checklists, sample forms, and timely tips to guide you through the maze of personnel issues in today's complex business environment.

Did you know people earn real cash solving captchas online every day, starting with nothing? That’s the secret inside The Online Money Making Lesson Handbook: The Number 1 Step by Step Guide to Earning Income with Captcha Pay to Click Websites by Rayford Salazar. I’ve felt the gut punch of an empty bank account, the shame of dodging bills. This book is my fight back, a no-nonsense guide born from my own escape from broke. It’s not fluff; it’s my lifeline, and it can be yours.

Peter T. Coleman, Morton Deutsch, and Eric C. Marcus present their classic guide to resolving conflict. 

Get clarity and take action to grow your business using digital media There's so much marketing expertise out there but how should people know what to listen to? How to implement it? Or where to start? By covering the fundamentals of marketing, this audiobook will act as a north star for small...

Over the last several years, organisations and institutions throughout the West - both public and private - have adopted comprehensive diversity and inclusion policies and new forms of employee and student training on antiracism, unconscious bias, gender diversity, cultural sensitivity and other related topics.

The Insecure Girl's Handbook will guide you through your insecurity no matter what life stage you're at, pointing out the pitfalls of people pleasing, negative backchat and crippling comparison along the way. It's a carefully curated toolkit of tried and tested mechanisms and small pearls of wisdom to start combatting that feeling that holds us back from speaking up, from following our dreams or even feeling that our dreams aren't good or big enough. I hope it will provide you with a comforting hug and pep talk, from one insecure girl to another.

The team behind How Google Works returns with management lessons from legendary coach and business executive Bill Campbell, whose mentoring of some of our most successful modern entrepreneurs has helped create well over a trillion dollars in market value. Bill Campbell played an instrumental role in the growth of several prominent companies, such as Google, Apple and Intuit, fostering deep relationships with Silicon Valley visionaries, including Steve Jobs, Larry Page and Eric Schmidt.

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:

Most plumbing and heating engineers are excellent on the tools, but with the running of the business, they fall short. If you read this book, I promise you will have an increase in your quote conversion rate; you will have a sound structure and system to produce quotations which will save hours in admin work; your customers will know exactly what you are going to deliver; over time, your turnover will increase if you implement the teachings of this book; and more.

The most effective leaders across a wide variety of spectrums have achieved their success by beginning their journey with a question few bother to ask: How do I lead myself? As New York Times bestselling author and leadership expert John C. Maxwell says, “A leader never has to recover from a...

One in five people is born with the trait of high sensitivity. Yet there is a general lack of awareness of the trait in our society, which leaves many people struggling physically, emotionally, mentally and spiritually with being highly sensitive in a nonsensitive world. More often than not, HSPs are yearning for acceptance of their trait.

Imagine boldly facing any challenge that comes your way. Imagine confronting any problem you run into and resolving it with confidence. Imagine being 100 percent certain that you can handle any setback life throws at you. The Mental Toughness Handbook is a step-by-step training program for toughening your mind against adversity. You'll discover how to handle pressure, control your impulses, and endure the emotional distress that accompany misfortune.

Are you looking after yourself? For so for many of us, with so much to do and think about, self care - taking care of our mental, emotional, and physical health and well-being - often falls by the wayside. The Self-Care Handbook equips you to make positive, helpful choices for incorporating self-care into your life. It explains how to take responsibility for your own well being and provides ideas and practical advice on how you can better look after yourself.

Unicorns–companies that reach a valuation of more than one billion dollars–are rare. Uri Levine has built two. And in Fall in Love with the Problem, Not the Solution, he shows you just how he did it.