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Summary

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:

  • Eight headlines that work-and how to use them
  • The five-step "Motivating Sequence" for generating more sales and profits
  • 10 tips for boosting landing page conversion rates
  • 15 techniques to ensure your emails get high open and click-through rates

This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources.

©1985 Robert W. Bly (P)2020 Tantor

What listeners say about The Copywriter's Handbook

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Discover the most powerful secrets of copywriting

Love the audio format. This book is the basis for any copywriter. From beginner to advanced. It clearly lays out the rules and principals of persuasive copywriting. Writing that will sell your products and services.

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  • bebahe
  • 19-06-21

Awesome

I love this book because it gives me specific details and an excellent overview of the craft. I'm getting a hard copy and adding The Copywriters Handbook to my personal library. I've listened to many Audible books. Some I didn't find interesting or informative enough to finish or invest in further. The Copywriters Handbook gives me reasons to invest further and keep coming back for reference.

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  • Olga martinelli
  • 09-05-21

Worst voice ever heard

The book might be interesting. I’m sure it is. But the reader’s voice is so annoying you just want to stop listening.
Really guys, pick your readers better please

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  • Sean Van Zant
  • 05-02-21

A MUST LISTEN For Students of Copywriting!

I LOVED this audiobook.

It gave so much invaluable advice as a student of copywriting, and I even heard some tips that some accomplished copywriters could use!

He breaks down the process of writing copy, taking you by the hand, guiding you through each step of the process :)

He even gives great advice for writing web copy, emails, e-newsletters, and more!

You might even want to grab the hardcopy and kindle edition to help further reinforce, and to internalize the advice and principles he shares in it!

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  • Ellie Ray
  • 01-10-21

Good book to read

This book has a lot of information and the content is very useful for me when I’m writing copy. Takes a while to listen to but it packed with good info. Would recommend to anyone who needs copywriting.