Showing results for "Messages" in Business Communication

You have to talk with a colleague about a fraught situation, but you're worried that they'll yell, or blame you, or shut down. You fear your emotions could block you from a resolution. But you can communicate in a way that's constructive—not combative.

In Joel's Schwartzberg's 10-plus years as a strategic communications trainer, the biggest obstacle he's come across - one that connects directly to nervousness, stammering, rambling, and epic fail - is that most speakers and writers don't have a point. They typically have just a title, a theme, a topic, an idea, an assertion, a catchphrase, or even something much less. This book shows you how to identify your point, leverage it, stick to it, and sell it and how to train others to identify and successfully make their own points.

Every time you communicate, you're trying to move someone to feel, think, and act. You're trying to make a point. But very few communicators—regardless of their purpose or position—know their points, have true points, or even understand what a point is, rendering themselves pointless. In this expanded second edition of the bestselling Get to the Point!, Joel Schwartzberg draws on his decades of experience as a strategic communications executive and public speaking coach to deliver a masterclass in high-impact communications for the digital age.

Read by the authors with an audiobook-exclusive bonus conversation! Winner of a 2023 Storytelling World Award Unleash the power of storytelling to transform your talks, speeches, and presentations—whether your audience is a boardroom of executives, a classroom of students, or an auditorium...

George Bernard Shaw once famously said, "The single biggest problem in communication is the illusion that it has taken place." Although he died in 1950, Shaw's words live on, especially in the business world. Far too many executives, salespeople, consultants, and even rank-and-file employees suck at communicating. Some think that they're speaking and writing effectively when they drop ostensibly sophisticated terms like paradigm shift, synergy, net-net, form factor, and optics. Others think that they're being clever. 

When you stand in front of an audience, the last things you want are bored listeners, tech issues, or ugly PowerPoint slides. Selling ideas is a critical skill, but presentations can be daunting. So how do you deliver an effective presentation that’s both informative and memorable (and funny!) that will influence and change people? Consultant and public speaker Dan Fraser answers your burning questions and shares a plan on how to go beyond the slides, images, and videos to create the very best presentations that influence people with your message.

In this era of information overload and real-time communication where anyone can publish and broadcast to millions of people with the click of a button, there is no shortage of people talking about the need to get their message across, or having a "narrative." But for business, marketing, and political campaigns, there is no definitive how-to on crafting a compelling narrative that achieves lasting results. On Message solves that problem, illustrating how effective communicators understand the power of narrative, emotion, and simple messaging.

In this widely anticipated and deeply researched book, Dr. Donohue, a victim of workplace stress herself, lays out a seven-step solution to give you the tools you need to make communication a cure for workplace stress, not a cause - even (especially) when you're working with a generationally diverse team.  

 While written for the wedding and event industry, these tips can help almost any business, as ghosting is a universal frustration. Why Are They Ghosting Me? includes a recap of the eight tips from Why Don't They Call Me? and ideas for how to handle pricing questions from Alan's most popular book: Shut Up and Sell More Weddings & Events. Whether you've listened to those books, or not, Why Are They Ghosting Me? will help you reduce the ghosting and get you more replies from prospects and current customers. 

Every tech founder who tries to get the message out about their product knows the moment they’ve lost their audience. Blank stares come from the people you need most to buy into your message or understand your concepts. Without the ability to effectively explain technical concepts to a nontechnical audience, data points and all your knowledge become a hindrance instead of a relevant message. Even when you nail every technical concept in your pitch, if your messaging isn’t delivered in a way that becomes relevant to the listener, they won’t pick up what you’re putting down.

Now, in Vol. 2, author Michael Coleman picks up where he left off and takes us through dozens more marketing communication insights, and on into: The Future of Messaging. He covers a range of tactics for overcoming our “media-induced ADD” and both the challenges and opportunities presented by AI and similar evolving technologies. He shows you how — and why, now more than ever — you need to care for your communications to avoid “truth decay.”

Are you ready to tap into the full potential of your email list without burning it out? Monetize Your List introduces a smarter way to turn subscribers into loyal customers, using an engaging and effective framework: The Diamond Customer Journey Map. This powerful strategy doesn’t just boost sales; it strengthens trust with your audience, keeping them engaged and enthusiastic about what you offer. You’ll discover how to invite your subscribers to the next step with a sense of excitement, instead of overwhelming them with aggressive sales tactics.

¿Por qué algunas ideas se abren paso y otras no prosperan? ¿Por qué algunas frases se nos quedan en la memoria y otras las olvidamos por completo? ¿Por qué, mientras algunos líderes inspiran el cambio, otros pasan desapercibidos?

The truth matters! New York Times best-selling author Mark Murphy returns with the latest science and techniques for delivering tough messages without causing anger or defensiveness. 

Overcome career-stalling anxiety and master workplace communication to unlock your ultimate professional growth. Whether you are listening during your morning commute to prep for a high-stakes meeting or trying to find calm before a tough performance review, this guide replaces fear with...

Have you always wanted to speak up but others shut you down? Have you always felt that you had something to say, you just didn’t know what it was? Have you always known you were meant to make a difference in the world, you just didn’t know how? It sounds like you are meant to be a speaker. And there has never been a better time to start. This book will teach you everything you need to know in order to set the foundations for a successful speaking journey.

Many people fear public speaking more than death. Most wish they could do it better, or at least avoid the sweating, stuttering jitters that plague them before any presentation or speech. Vikas Jhingran has been there. He was so poor at speaking in public that his supervisor wouldn't let him make presentations to clients - even when he had done all the work. Surprisingly, few professional speakers and presenters understand speeches or presentations at a fundamental level.

Reports, emails, business plans, meeting minutes, journal articles, reviews, speeches and presentations: business writers have to write any or all of these, and write them well. Good business writing saves time, money and gives a positive and professional impression of you and your organisation - while poor written communications cause problems ranging from irritation through to complete project failure. But writing effectively for work is not a mysterious gift; it's a skill that can be learned....

Feel like no one’s really hearing your message? The EPIC Framework™ is the only universal, emotionally resonant messaging system that works with any audience, on any platform, anywhere. It’s your shortcut to clarity, connection, and measurable results — delivering content that converts with heart and builds trust fast. AI alone can’t tell your story but when paired with the proven EPIC Framework™, it unlocks the power to connect, inspire, and create lasting change. This framework wasn’t built in a boardroom. It was forged in the real world, where stories meet stakes.

Passing Notes to Strangers pulls the best advice from business, writing, advertising, entrepreneurship, psychology, and pop culture. Clarify your communication, upgrade your methods, and improve your outcomes.