Showing results for "Messages" in Business Communication

In Joel's Schwartzberg's 10-plus years as a strategic communications trainer, the biggest obstacle he's come across - one that connects directly to nervousness, stammering, rambling, and epic fail - is that most speakers and writers don't have a point. They typically have just a title, a theme, a topic, an idea, an assertion, a catchphrase, or even something much less. This book shows you how to identify your point, leverage it, stick to it, and sell it and how to train others to identify and successfully make their own points.

Every time you communicate, you're trying to move someone to feel, think, and act. You're trying to make a point. But very few communicators—regardless of their purpose or position—know their points, have true points, or even understand what a point is, rendering themselves pointless. In this expanded second edition of the bestselling Get to the Point!, Joel Schwartzberg draws on his decades of experience as a strategic communications executive and public speaking coach to deliver a masterclass in high-impact communications for the digital age.

Read by the authors with an audiobook-exclusive bonus conversation! Winner of a 2023 Storytelling World Award Unleash the power of storytelling to transform your talks, speeches, and presentations—whether your audience is a boardroom of executives, a classroom of students, or an auditorium...

In this era of information overload and real-time communication where anyone can publish and broadcast to millions of people with the click of a button, there is no shortage of people talking about the need to get their message across, or having a "narrative." But for business, marketing, and political campaigns, there is no definitive how-to on crafting a compelling narrative that achieves lasting results. On Message solves that problem, illustrating how effective communicators understand the power of narrative, emotion, and simple messaging.

George Bernard Shaw once famously said, "The single biggest problem in communication is the illusion that it has taken place." Although he died in 1950, Shaw's words live on, especially in the business world. Far too many executives, salespeople, consultants, and even rank-and-file employees suck at communicating. Some think that they're speaking and writing effectively when they drop ostensibly sophisticated terms like paradigm shift, synergy, net-net, form factor, and optics. Others think that they're being clever. 

In this widely anticipated and deeply researched book, Dr. Donohue, a victim of workplace stress herself, lays out a seven-step solution to give you the tools you need to make communication a cure for workplace stress, not a cause - even (especially) when you're working with a generationally diverse team.  

The Clarity Project (with an introduction by Dan Meredith) was designed for businesses struggling to bring in new clients using their current websites or who are not sure where to start marketing online. It's for business owners who want to attract new clients or customers and learn effective marketing strategies that can transform business and boost profits.

You already have a one-of-a-kind idea inside of you that will not only spread like wildfire but will also change minds, incite action, and leave a legacy you can be proud of. You just need help excavating it, shaping it, and launching it into the world. Drawing upon more than 25 years of both research and real-world experience, the author explains a simple approach to creating not only a message that grows your business 24-seven, but a movement that’s bigger than your business and takes on a life of its own.

Every tech founder who tries to get the message out about their product knows the moment they’ve lost their audience. Blank stares come from the people you need most to buy into your message or understand your concepts. Without the ability to effectively explain technical concepts to a nontechnical audience, data points and all your knowledge become a hindrance instead of a relevant message. Even when you nail every technical concept in your pitch, if your messaging isn’t delivered in a way that becomes relevant to the listener, they won’t pick up what you’re putting down.

The truth matters! New York Times best-selling author Mark Murphy returns with the latest science and techniques for delivering tough messages without causing anger or defensiveness. 

Many people fear public speaking more than death. Most wish they could do it better, or at least avoid the sweating, stuttering jitters that plague them before any presentation or speech. Vikas Jhingran has been there. He was so poor at speaking in public that his supervisor wouldn't let him make presentations to clients - even when he had done all the work. Surprisingly, few professional speakers and presenters understand speeches or presentations at a fundamental level.

Passing Notes to Strangers pulls the best advice from business, writing, advertising, entrepreneurship, psychology, and pop culture. Clarify your communication, upgrade your methods, and improve your outcomes.

We need to keep in mind the fact that we are never creating a generic speech. Instead, we're creating a specific speech for a specific audience. What this means is that we need to customize our speech to our audience. Our ultimate goal is to be able to create a speech that is so good that we are able to cast a spell over our audience.

Reports, emails, business plans, meeting minutes, journal articles, reviews, speeches and presentations: business writers have to write any or all of these, and write them well. Good business writing saves time, money and gives a positive and professional impression of you and your organisation - while poor written communications cause problems ranging from irritation through to complete project failure. But writing effectively for work is not a mysterious gift; it's a skill that can be learned....

Writing a book is a big deal. Publishing your book is a bigger deal. Surely, it’s just a matter of time before your book hits number one on someone’s best seller list. And once that happens, you’ll start raking in the dollars. Right? If you’re reading this, you already know it’s not that simple. Hundreds of books are published every day, which means that if you want people to hear about your book, you’re going to have to do something other authors aren’t.

Before we can give the perfect speech, we have to get ready to give the perfect speech. Just saying the words of our speech over and over again is a good first step, but it's nota

Before we can give the perfect speech, we have to get ready to give the perfect speech. Just saying the words of our speech over and over again is a good first step, but it's not enough. We need to know what else we have to do prior to giving a speech in order to be ready when the big day comes.

Every speech has to start out well and this is a great opportunity to do some bragging about yourself to your audience. Al Gore has some tips for us so that we can understand what budgets we have to spend during our speech. If you get asked to give more than one speech in a day, you're going to have to know how to manage your voice for the duration.