Alan Berg

Part "how to do" and part "how to think", Wit, Wisdom and the Business of Weddings is your companion on a journey to a more successful wedding business. Alan Berg has been called "the leading international speaker and expert on the business of weddings and events", and he's been writing articles...

Artificial intelligence tools like ChatGPT are changing how businesses write, market, sell, and communicate. But many wedding and event pros have tried AI once or twice and thought, "That wasn't very helpful." The truth is, AI can be incredibly powerful for your business.

It all starts with a sale. Whether you love it or hate it, making sales drives your wedding and event business....

What is ghosting? It’s when you get an inquiry or message, you reply and then... nothing. Maybe it happens after your first reply. Maybe you’ve gone back and forth a few times. Maybe they’ve already had a meeting, appointment or tour with you. Then the conversation stops with no...

When someone asks what you do, is your first response: “I’m a salesperson”? If you’re in the wedding and event industry, that’s not likely the case. Actually, if you’re in almost any service business that’s not going to be your answer. While I teach, train, and write about sales...

When you ask yourself better questions, you'll get better answers and better results. This is a book for everyone with a website, regardless of what you do. It's not a technical book about programming, rather it will show you how to think differently about your website. It was designed to be a...

What is ghosting? It's when you get an inquiry or message and you reply and then never hear back. That's ghosting and it's frustrating. Whether it was after your first reply or after you had some back and forth digital communication (email, messaging, texting, etc.) many conversations stop with...

It would be so much easier if they'd just pick up the phone and call you, wouldn't it? That's what Alan Berg hears from wedding and event pros around the world. However, in the real world you're more likely to get digital inquiries through email, a website contact form, text, live chat, social...

It all starts with a sale! Whether you love it or have it, making sales drives your business. You don’t get to use your technical and creative skills until you make the sale. If you’ve been selling for a long time, this book will be a good refresher. If you’re new to selling, this book...

What separates successful people and businesses from the rest? It's not ideas or money, it's the attitude you bring to the table everyday. Do you have what it takes to succeed? It's there, inside of you. Listen to this book to recharge your inner power and reach greater heights, personally and...