Missing search terms in Google Ads?

Every Google advertiser is experiencing this. If you’ve noticed that a large percentage of your search terms are hidden under “other,” you’re not imagining things. Google no longer shows 100% of search term data and that makes optimization quite difficult.

In this video, I break down why this happens, what it means for your campaigns, and most importantly, how you can still make smart optimization decisions even without full visibility.---

🚨 What You’ll Learn:

* Why Google hides a portion of your search terms

* How much data you’re actually missing (and why it matters)

* Why “exact match” isn’t as exact as you think

* How to identify wasted spend without full data visibility

* A practical framework to improve traffic quality---#GoogleAds #PPC #LeadGeneration #DigitalMarketing #GoogleAdsTips #MarketingStrategy—

🚀 NEED EXPERT HELP W/ PPC LEAD GEN? LET'S TALK!

If you are a company offering professional services and currently advertising via Google Ads with a minimum budget of $2,000 per month or you are looking to run ads starting at that budget, contact us for a free consultation. We also offer paid account audits and 1:1 account reviews! CONTACT US: https://level28media.com/contact-us/

Need help with your Google Ads? If you're spending at least $2,000/month and want better results, check out the link below for an audit or managed services.

🌐 Visit: ⁠⁠⁠⁠https://level28media.com⁠⁠⁠⁠

💬 Have questions or thoughts? Drop them in the comments—I’d love to hear from you!

#GoogleAds #LeadGeneration #MarketingStrategy #PPC #DigitalMarketing

This show is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Level 28 Media⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

If you would like help with your Google Ads, book your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE DISCOVERY CALL⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!

Should you own your Google Ads account as a business owner?

The short answer: Yes, you absolutely should.

In this video, I break down one of the most important (and often overlooked) topics in Google Ads management: who should actually own the Google Ads account when working with an agency or freelancer.

After speaking at workshops with SCORE Orange County, I’ve noticed this question comes up frequently from small business owners. Unfortunately, some agencies set up ad accounts in a way that leaves the business with little transparency or control over their advertising data and spending.

In this episode, I explain why your Google Ads account and its data are valuable assets, how ownership impacts transparency and billing, and what the proper setup should look like between a business and an agency.

What You’ll Learn- Who should own a Google Ads account (business vs. agency)- Why your Google Ads data is a valuable business asset- How account ownership impacts transparency and reporting- The risks of letting an agency control billing and ad spend- The proper structure for agencies managing client accounts

—🚀 NEED EXPERT HELP W/ PPC LEAD GEN? LET'S TALK!If you are a company offering professional services and currently advertising via Google Ads with a minimum budget of $2,000 per month or you are looking to run ads starting at that budget, contact us for a free consultation. We also offer paid account audits and 1:1 account reviews!

CONTACT US: https://level28media.com/contact-us/

Need help with your Google Ads? If you're spending at least $2,000/month and want better results, check out the link below for an audit or managed services.

🌐 Visit: ⁠⁠⁠⁠https://level28media.com⁠⁠⁠⁠

💬 Have questions or thoughts? Drop them in the comments—I’d love to hear from you!

#GoogleAds #LeadGeneration #MarketingStrategy #PPC #DigitalMarketing

This show is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Level 28 Media⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

If you would like help with your Google Ads, book your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE DISCOVERY CALL⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!

ChatGPT Ads are officially here, and in this video I walk through exactly how to advertise on ChatGPT using the new OpenAI Ads platform.

If you're a Google Ads advertiser, business owner, or digital marketer wondering whether ChatGPT Ads are worth testing, I'll cover everything you need to know, including campaign setup, targeting options, conversion tracking, context hints, ad creation, current limitations, and how ChatGPT advertising differs from Google Ads.

In this video you'll learn:

- How ChatGPT Ads work

- How to get approved for OpenAI Ads

- ChatGPT Ads targeting options (and limitations)

- What "Context Hints" are and how to use them

- Campaign setup walkthrough

- Conversion tracking setup

- Current ChatGPT Ads reporting capabilities

- ChatGPT Ads vs Google Ads

- The benefits of being an early adopter

As of June 2026, OpenAI Ads are still in beta, which means there are significant limitations around targeting, exclusions, scheduling, and optimization. However, early adopters may benefit from lower competition and the opportunity to learn how advertising within AI conversations works before the platform matures.

Whether you call them ChatGPT Ads, OpenAI Ads, or AI Search Ads, this video will help you understand how the platform works and whether it makes sense for your business.

Sign up for OpenAI Ads: https://ads.openai.com/#ChatGPTAds #OpenAIAds #DigitalMarketing #GoogleAds #PPC #AIAdvertising #OpenAI #ChatGPT #PaidSearch #LeadGeneration—🚀 NEED EXPERT HELP W/ PPC LEAD GEN? LET'S TALK!If you are a company offering professional services and currently advertising via Google Ads with a minimum budget of $2,000 per month or you are looking to run ads starting at that budget, contact us for a free consultation. We also offer paid account audits and 1:1 account reviews!CONTACT US: https://level28media.com/contact-us/💼

Need help with your Google Ads? If you're spending at least $2,000/month and want better results, check out the link below for an audit or managed services.

🌐 Visit: ⁠⁠⁠https://level28media.com⁠⁠⁠

💬 Have questions or thoughts? Drop them in the comments—I’d love to hear from you!

#GoogleAds #LeadGeneration #MarketingStrategy #PPC #DigitalMarketing

This show is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Level 28 Media⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

If you would like help with your Google Ads, book your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE DISCOVERY CALL⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!

In this episode, I break down a real audit where an account had only 9 changes in 90 days, including zero changes during an entire month.

Does a low number of changes automatically mean your agency is neglecting the account? Not necessarily.

You'll learn why change count alone is a poor KPI, what meaningful account management actually looks like, and the warning signs that your campaigns may be running on autopilot.

In this episode, we'll cover:

- Why more changes don't always mean better management
- When low account activity becomes a red flag
- The difference between optimization and busy work
- What proactive Google Ads management should include
- Key questions to ask your agency about your account
- How to determine whether your campaigns are actively managed

If you're a business owner, marketing manager, or anyone paying an agency to manage Google Ads, this episode will help you understand what to look for beyond the change history report.

If you're running ads right now and not seeing results, take a step back and evaluate your funnel first. That’s usually where the real problem is.

👍 If you found this episode helpful, please consider rating the podcast and subscribing for more Google Ads insights.

💼 Need help with your Google Ads? If you're spending at least $2,000/month and want better results, check out the link below for an audit or managed services.

🌐 Visit: ⁠⁠https://level28media.com⁠⁠

💬 Have questions or thoughts? Drop them in the comments—I’d love to hear from you!

#GoogleAds #LeadGeneration #MarketingStrategy #PPC #DigitalMarketing

This show is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Level 28 Media⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

If you would like help with your Google Ads, book your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE DISCOVERY CALL⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!

Midway through 2026, the traditional keyword is practically dead weight. Google’s AI now completely bypasses the literal text strings you target, treating your keywords as mere suggestions while it predicts what users want behind the scenes.

If you are still relying on old-school match types, Google is likely matching your ads to irrelevant, costly searches and charging you a premium for it.

In this episode, we peel back the curtain on how Google Ads actually works today and give you a practical blueprint to stop the financial bleeding.

What You’ll Learn In This Episode:

• The Predictive Reality: Why Google frequently ignores your exact match brackets to chase its own AI predictions.

• The Ghost Toggles: The hidden, default settings Google automatically turns on to quietly expand your targeting and spend your money.

• The Intent Drift Audit: A step-by-step walkthrough of your Search Terms Report to find exactly where your budget is leaking.

• The Structural Shield: How to build a macro-level "Negative Matrix" to force the algorithm to respect your business’s bottom line.

Stop guessing words, stop fighting the machine, and start commanding the algorithm to find high-value, paying customers.

If you're running ads right now and not seeing results, take a step back and evaluate your funnel first. That’s usually where the real problem is.

👍 If you found this episode helpful, please consider rating the podcast and subscribing for more Google Ads insights.

💼 Need help with your Google Ads? If you're spending at least $2,000/month and want better results, check out the link below for an audit or managed services.

🌐 Visit: ⁠https://level28media.com⁠

💬 Have questions or thoughts? Drop them in the comments—I’d love to hear from you!

#GoogleAds #LeadGeneration #MarketingStrategy #PPC #DigitalMarketing

This show is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Level 28 Media⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

If you would like help with your Google Ads, book your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE DISCOVERY CALL⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!

In this episode, we break down the difference between a lead problem and a sales problem and why many businesses mistakenly blame Google Ads when the real issue happens after the lead comes in. I share the story of a client who generated over 1,300 leads in 60 days with a 10% CTR and 15% conversion rate, yet didn’t close a single deal. We dive into why strong ad metrics don’t always translate into revenue, the importance of speed-to-lead and follow-up systems, and how to diagnose whether your marketing is actually failing or if your sales process is the real bottleneck.

👍 If you found this episode helpful, please consider rating the podcast and subscribing for more Google Ads insights.

💼 Need help with your Google Ads?If you're spending at least $2,000/month and want better results, check out the link below for an audit or managed services.

🌐 Visit: ⁠https://level28media.com⁠

💬 Have questions or thoughts? Drop them in the comments—I’d love to hear from you!

#GoogleAds #LeadGeneration #MarketingStrategy #PPC #DigitalMarketing

This show is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Level 28 Media⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

If you would like help with your Google Ads, book your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE DISCOVERY CALL⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!

I Turned Down an $18,000/Month Google Ads Client — Here’s Why

Last week, I made a tough decision—I turned down a potential client with an $18,000/month ad budget.

In this episode, I walk you through exactly why I said no… and what it reveals about one of the biggest misconceptions in digital advertising.

Most people think ads are the solution. But the truth is, ads don’t fix broken businesses—they amplify what’s already there.

What Happened:
This client wanted to use paid ads to sell a $50 course… but they hadn’t generated a single sale organically. After reviewing their funnel, it became clear why:

• Confusing and clunky user experience

• No clear path to purchase

• No trust signals or validation

• Major friction before the user even sees the value

Even with high-quality traffic, this setup would have burned through budget fast.

What You’ll Learn in This Episode:

• Why ads are NOT a shortcut to sales

• The importance of validating your offer before scaling

• How a broken funnel can drain even large ad budgets

• Why product-market fit matters more than ad spend

• The ethical side of running ads (and when to say no)

Key Takeaways:

1. Ads amplify what already works—they don’t fix broken funnels

2. No sales = no validation (and that’s a red flag before scaling)

3. The best clients aren’t the ones with the biggest budgets—they’re the ones set up for success

If you're running ads right now and not seeing results, take a step back and evaluate your funnel first. That’s usually where the real problem is.

👍 If you found this episode helpful, please consider rating the podcast and subscribing for more Google Ads insights.

💼 Need help with your Google Ads?
If you're spending at least $2,000/month and want better results, check out the link below for an audit or managed services.

🌐 Visit: https://level28media.com

💬 Have questions or thoughts? Drop them in the comments—I’d love to hear from you!

#GoogleAds #LeadGeneration #MarketingStrategy #PPC #DigitalMarketing

This show is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Level 28 Media⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

If you would like help with your Google Ads, book your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE DISCOVERY CALL⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!

I’m breaking down a real Google Ads campaign that failed and exactly why it didn’t work.

This isn’t something I love talking about, but it’s important. Because the reality is… not every campaign succeeds, even when the setup is technically sound.

In this episode, I walk you through a real client case study where we struggled to generate qualified leads, despite strong click-through rates and a solid campaign structure. More importantly, I break down the real reasons behind the failure, many of which had nothing to do with Google Ads itself.

If you’re running ads (or thinking about it), this episode will give you a much clearer understanding of what actually drives results, and what quietly kills performance.

What went Wrong:

• Shifting from B2C to B2B (and shrinking the demand pool)

• Targeting terms users didn’t fully understand (like “enrolled agent”)

• Landing page messaging and positioning mismatches

• Over-prioritizing design instead of conversion

• AI-generated content that lacked trust and authenticity

• Weak trust signals (no reviews, low credibility)

• Poor lead handling and follow-up

At the end of the day, Google Ads doesn’t operate in a vacuum. Your positioning, offer, landing page, and follow-up process all play a role in whether a campaign succeeds or fails.

If your campaigns aren’t performing, it might not be your adsit might be everything around them.

This show is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Level 28 Media⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

If you would like help with your Google Ads, book your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE DISCOVERY CALL⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!