#32: 1,300 Leads. Zero Sales. Why This Wasn’t a Google Ads Problem.
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In this episode, we break down the difference between a lead problem and a sales problem and why many businesses mistakenly blame Google Ads when the real issue happens after the lead comes in. I share the story of a client who generated over 1,300 leads in 60 days with a 10% CTR and 15% conversion rate, yet didn’t close a single deal. We dive into why strong ad metrics don’t always translate into revenue, the importance of speed-to-lead and follow-up systems, and how to diagnose whether your marketing is actually failing or if your sales process is the real bottleneck.
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#GoogleAds #LeadGeneration #MarketingStrategy #PPC #DigitalMarketing
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