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Level Up Your Google Ads

Level Up Your Google Ads

By: Michelle Kop
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Level Up Your Google Ads is a podcast for service-based businesses and advertisers who want more leads without wasting ad spend. Each episode breaks down real Google Ads strategies used to generate qualified leads for local and national service businesses. You’ll learn how to improve lead quality, control costs, interpret performance data, and adapt to platform changes like automation, AI, and privacy updates. Just practical insights, real-world examples, and clear takeaways you can apply to active campaigns. This show is brought to you by Level 28 Media: www.level28media.comMichelle Kop Economics Marketing Marketing & Sales
Episodes
  • #37: What to Do When Google Hides Most of Your Search Terms
    Jun 30 2026

    Missing search terms in Google Ads?

    Every Google advertiser is experiencing this. If you’ve noticed that a large percentage of your search terms are hidden under “other,” you’re not imagining things. Google no longer shows 100% of search term data and that makes optimization quite difficult.

    In this video, I break down why this happens, what it means for your campaigns, and most importantly, how you can still make smart optimization decisions even without full visibility.---

    🚨 What You’ll Learn:

    * Why Google hides a portion of your search terms

    * How much data you’re actually missing (and why it matters)

    * Why “exact match” isn’t as exact as you think

    * How to identify wasted spend without full data visibility

    * A practical framework to improve traffic quality---#GoogleAds #PPC #LeadGeneration #DigitalMarketing #GoogleAdsTips #MarketingStrategy—

    🚀 NEED EXPERT HELP W/ PPC LEAD GEN? LET'S TALK!

    If you are a company offering professional services and currently advertising via Google Ads with a minimum budget of $2,000 per month or you are looking to run ads starting at that budget, contact us for a free consultation. We also offer paid account audits and 1:1 account reviews! CONTACT US: https://level28media.com/contact-us/


    Need help with your Google Ads? If you're spending at least $2,000/month and want better results, check out the link below for an audit or managed services.

    🌐 Visit: ⁠⁠⁠⁠https://level28media.com⁠⁠⁠⁠

    💬 Have questions or thoughts? Drop them in the comments—I’d love to hear from you!

    #GoogleAds #LeadGeneration #MarketingStrategy #PPC #DigitalMarketing

    This show is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Level 28 Media⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    If you would like help with your Google Ads, book your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE DISCOVERY CALL⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!

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    10 mins
  • #36: Should You Own Your Google Ads Account?
    Jun 23 2026

    Should you own your Google Ads account as a business owner?

    The short answer: Yes, you absolutely should.

    In this video, I break down one of the most important (and often overlooked) topics in Google Ads management: who should actually own the Google Ads account when working with an agency or freelancer.

    After speaking at workshops with SCORE Orange County, I’ve noticed this question comes up frequently from small business owners. Unfortunately, some agencies set up ad accounts in a way that leaves the business with little transparency or control over their advertising data and spending.

    In this episode, I explain why your Google Ads account and its data are valuable assets, how ownership impacts transparency and billing, and what the proper setup should look like between a business and an agency.

    What You’ll Learn- Who should own a Google Ads account (business vs. agency)- Why your Google Ads data is a valuable business asset- How account ownership impacts transparency and reporting- The risks of letting an agency control billing and ad spend- The proper structure for agencies managing client accounts

    —🚀 NEED EXPERT HELP W/ PPC LEAD GEN? LET'S TALK!If you are a company offering professional services and currently advertising via Google Ads with a minimum budget of $2,000 per month or you are looking to run ads starting at that budget, contact us for a free consultation. We also offer paid account audits and 1:1 account reviews!

    CONTACT US: https://level28media.com/contact-us/

    Need help with your Google Ads? If you're spending at least $2,000/month and want better results, check out the link below for an audit or managed services.

    🌐 Visit: ⁠⁠⁠⁠https://level28media.com⁠⁠⁠⁠

    💬 Have questions or thoughts? Drop them in the comments—I’d love to hear from you!

    #GoogleAds #LeadGeneration #MarketingStrategy #PPC #DigitalMarketing

    This show is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Level 28 Media⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    If you would like help with your Google Ads, book your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE DISCOVERY CALL⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!

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    8 mins
  • #35: ChatGPT Ads: Complete Beginner's Guide (2026)
    Jun 18 2026

    ChatGPT Ads are officially here, and in this video I walk through exactly how to advertise on ChatGPT using the new OpenAI Ads platform.

    If you're a Google Ads advertiser, business owner, or digital marketer wondering whether ChatGPT Ads are worth testing, I'll cover everything you need to know, including campaign setup, targeting options, conversion tracking, context hints, ad creation, current limitations, and how ChatGPT advertising differs from Google Ads.

    In this video you'll learn:

    - How ChatGPT Ads work

    - How to get approved for OpenAI Ads

    - ChatGPT Ads targeting options (and limitations)

    - What "Context Hints" are and how to use them

    - Campaign setup walkthrough

    - Conversion tracking setup

    - Current ChatGPT Ads reporting capabilities

    - ChatGPT Ads vs Google Ads

    - The benefits of being an early adopter

    As of June 2026, OpenAI Ads are still in beta, which means there are significant limitations around targeting, exclusions, scheduling, and optimization. However, early adopters may benefit from lower competition and the opportunity to learn how advertising within AI conversations works before the platform matures.

    Whether you call them ChatGPT Ads, OpenAI Ads, or AI Search Ads, this video will help you understand how the platform works and whether it makes sense for your business.

    Sign up for OpenAI Ads: https://ads.openai.com/#ChatGPTAds #OpenAIAds #DigitalMarketing #GoogleAds #PPC #AIAdvertising #OpenAI #ChatGPT #PaidSearch #LeadGeneration—🚀 NEED EXPERT HELP W/ PPC LEAD GEN? LET'S TALK!If you are a company offering professional services and currently advertising via Google Ads with a minimum budget of $2,000 per month or you are looking to run ads starting at that budget, contact us for a free consultation. We also offer paid account audits and 1:1 account reviews!CONTACT US: https://level28media.com/contact-us/💼


    Need help with your Google Ads? If you're spending at least $2,000/month and want better results, check out the link below for an audit or managed services.

    🌐 Visit: ⁠⁠⁠https://level28media.com⁠⁠⁠

    💬 Have questions or thoughts? Drop them in the comments—I’d love to hear from you!

    #GoogleAds #LeadGeneration #MarketingStrategy #PPC #DigitalMarketing

    This show is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Level 28 Media⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    If you would like help with your Google Ads, book your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE DISCOVERY CALL⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!



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    21 mins
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