In this episode, I break down a real audit where an account had only 9 changes in 90 days, including zero changes during an entire month.

Does a low number of changes automatically mean your agency is neglecting the account? Not necessarily.

You'll learn why change count alone is a poor KPI, what meaningful account management actually looks like, and the warning signs that your campaigns may be running on autopilot.

In this episode, we'll cover:

- Why more changes don't always mean better management
- When low account activity becomes a red flag
- The difference between optimization and busy work
- What proactive Google Ads management should include
- Key questions to ask your agency about your account
- How to determine whether your campaigns are actively managed

If you're a business owner, marketing manager, or anyone paying an agency to manage Google Ads, this episode will help you understand what to look for beyond the change history report.

If you're running ads right now and not seeing results, take a step back and evaluate your funnel first. That’s usually where the real problem is.

👍 If you found this episode helpful, please consider rating the podcast and subscribing for more Google Ads insights.

💼 Need help with your Google Ads? If you're spending at least $2,000/month and want better results, check out the link below for an audit or managed services.

🌐 Visit: ⁠⁠https://level28media.com⁠⁠

💬 Have questions or thoughts? Drop them in the comments—I’d love to hear from you!

#GoogleAds #LeadGeneration #MarketingStrategy #PPC #DigitalMarketing

This show is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Level 28 Media⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

If you would like help with your Google Ads, book your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE DISCOVERY CALL⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!