Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names... and believing it makes it true.

What qualities do you need to become a good leader? Jonathan Perks has had 30 years of leadership experience at all levels, in the British Army and global business. He combines this with wide research and has identified eight qualities that are evident in all successful leaders. The message of hope in this book is that the inspiring leadership qualities that Jonathan describes can be developed by almost anyone. Using the author's compass model, you will be able to identify your own "true north".

How to Negotiate Effectively provides tips, tools, and techniques for getting it right. It explores and advises on every aspect of the negotiation process, including: tactics and counter-measures, handling deadlock, making concessions, enhancing your authority, and getting the best deal.

Many scientific and philosophical ideas are so powerful that they can be applied to our lives at home, work, and school to help us think smarter and more effectively about our behavior and the world around us. Surprisingly, many of these ideas remain unknown to most of us. In Mindware, the world-renowned psychologist Richard Nisbett presents these ideas in clear and accessible detail, offering a tool kit for better thinking and wiser decisions.

The Big Moo is a simple audiobook in the tradition of Fish and Don't Sweat the Small Stuff. Instead of lecturing you, it tells stories that stick to your ribs and light your fire. It will help you to create a culture that consistently delivers remarkable innovations.

In The Outsiders, you'll learn the traits and methods striking for their consistency and relentless rationality that helped these unique leaders achieve such exceptional performance. Humble, unassuming, and often frugal, these "outsiders" shunned Wall Street and the press, and shied away from the hottest new management trends. Instead, they shared specific traits that put them and the companies they led on winning trajectories: a laser-sharp focus on per share value as opposed to earnings or sales growth; an exceptional talent for allocating capital and human resources; and the belief that cash flow, not reported earnings, determines a company's long-term value.

In factories around the world, Toyota consistently makes the highest-quality cars with the fewest defects of any competing manufacturer, while using fewer man-hours, less on-hand inventory, and half the floor space of its competitors. The Toyota Way is the first book for a general audience that explains the management principles and business philosophy behind Toyota's worldwide reputation for quality and reliability.

The reason human beings are the dominant animal on this planet is nothing to do with their strength or ability to fight. An elephant is stronger, a cheetah is faster but mankind's ability to communicate is second to none and the true secret to our success. We all have this 'god like' ability to communicate precisely what we want but some are more equal than others. It is no coincidence that the world's top salesmen, politicians and hypnotists all use very similar language.

From batting averages and political polls to game shows and medical research, the real-world application of statistics continues to grow by leaps and bounds. How can we catch schools that cheat on standardized tests? How does Netflix know which movies you'll like? What is causing the rising incidence of autism? As best-selling author Charles Wheelan shows us in Naked Statistics, the right data and a few well-chosen statistical tools can help us answer these questions and more.

Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs era, the Golden Age of Apple. 

Have you ever wondered why some people earn attention and respect when they speak and others don't? The secret to their success can be summed up in one word: gravitas. In this revolutionary new book, leading voice coach and speaker Caroline Goyder reveals how to speak so others will listen. Through simple techniques to build your natural gravitas, you will learn how to express yourself clearly, with passion and confidence, to persuade, influence and engage listeners. By being grounded in your values and capabilities, you will gain the authority needed to make people sit up and pay attention.

In this new book from the best-selling author of Drive, Dan Pink explores the ways in which we can all improve our sales skills in every area of our lives and identifies the three personal qualities and four essential skills necessary to move people. Relying on science rather than platitudes and analysis instead of exhortation, Dan builds on his own sales experience and on the profiles of some of the world's best salespeople - and makes us look again at our own sales skills.

Intuition is not some magical property that arises unbidden from the depths of our mind. It is a product of long hours and intelligent design, of meaningful work environments, and particular rules and principles. This audiobook shows us how we can hone our instinctive ability to know in an instant, helping us to bring out the best in our thinking and become better decision-makers in our homes, offices, and in everyday life.

How remarkable that an Italian living in the 15th and 16th centuries should lend his name to a word still in common usage in the English language today. Nicolo Machiavelli (1469-1527) wrote only one major work as a gift for his ruling Prince, Lorenzo de Medici. Machiavelli held office as a senior civil servant for 14 years until the downfall of the Republic in 1512. No longer officially employed to impart advice, instead Machiavelli poured out his ideas and resentment in his writings.

From Schrodinger's cat to Heisenberg's uncertainty principle, this book untangles the weirdness of the quantum world. Quantum mechanics underpins modern science and provides us with a blueprint for reality itself. And yet it has been said that if you're not shocked by it, you don't understand it. But is quantum physics really so unknowable? Is reality really so strange? And just how can cats be half alive and half dead at the same time?