The Art of Creative Thinking

Co-founder of Mule Design and raconteur Mike Monteiro wants to help you do your job better. From contracts to selling design, from working with clients to working with each other, this brief book is packed with knowledge you can't afford not to know.

Art & Fear explores the way art gets made, the reasons it often doesn't get made, and the nature of the difficulties that cause so many artists to give up along the way. This is a book about what it feels like to sit in your studio or classroom, at your wheel or keyboard, easel or camera, trying to do the work you need to do. It is about committing your future to your own hands, placing free will above predestination, choice above chance. It is about finding your own work.

Best-selling author and creativity expert Jeff Goins dismantles the myth that being creative is a hindrance to success by revealing how an artistic temperament is in fact a competitive advantage in the marketplace.

Take a peek inside the heads of some of the world's greatest living graphic designers. How do they think, how do they connect to others, what special skills do they have? In honest and revealing interviews, nineteen designers, including Stefan Sagmeister, Michael Beirut, David Carson, and Milton Glaser, share their approaches, processes, opinions, and thoughts about their work with noted brand designer Debbie Millman. The internet radio talk host of Design Matters, Millman persuades the greatest graphic designers of our time to speak frankly and openly about their work.

Penguin presents the unabridged, downloadable audiobook edition of What Are You Looking At? by Will Gompertz, read by Roy McMilllan. What is modern art? Why do we either love it or loathe it? And why is it worth so much damn money? Join Will Gompertz on a dazzling tour that will change the way you look at modern art forever. From Monet's water lilies to Van Gogh's sunflowers, from Warhol's soup cans to Hirst's pickled shark, hear the stories behind the masterpieces, meet the artists as they really were, and discover the real point of modern art.

As a young man, Ed Catmull had a dream: To make the world’s first computer-animated movie. He nurtured that dream first as a Ph.D. student at the University of Utah, where many computer science pioneers got their start, and then forged an early partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later and against all odds, Toy Story was released, changing animation forever.

A must-have course for corporate leaders, design professionals, marketers, and anyone else who communicates visually, How Colors Affect You tells you everything you need to know about the science of color and its impact on all aspects of human experience. These lectures will give you a beautiful new perspective on color - one rooted in credible scientific knowledge and not popular myth.

First published in 1973, this is a study of the force of photographic images, which are continually inserted between experience and reality. When anything can be photographed, and photography has destroyed the boundaries and definitions of art, a viewer can approach a photograph freely, with no expectations of discovering what it means. This collection of six lucid and invigorating essays, with the most famous being "In Plato's Cave", make up a deep exploration of how the image has affected society.

In the world of business, a great brand is everything. Those who lack a strong brand and branding strategies are surely going to struggle in their climb to success. Having a well-developed and powerful brand can be the difference between success and failure in the modern business world. Naturally, you want to run a successful business. Therefore, you need a successful brand. 

Success in the field of graphic design, especially as a sole proprietor or hobby-based graphic designer, can be tricky. It requires a set of talents that - oftentimes - creative persons do not have naturally. Therefore, the designer who is looking for success in her or his own terms must invest in learning these skills and adapt their way of thinking to something more linear.

Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions.

In Art Money Success, Maria tells personal stories of her own business deals, successes, and failures while sharing unconventional wisdom that will explode your art sales. If you are interested in generating more money and success from your art, then this audiobook is for you!  

It isn't enough to just do your job anymore. In order to thrive in today's marketplace, all of us, regardless of our role, have to be ready to generate brilliant ideas on demand. Business creativity expert Todd Henry explains how to establish effective practices that unleash your creative potential. Born out of his consultancy and his popular podcast, Henry has created a practical method for discovering your personal creative rhythm.

With this program, you'll have the tools, the techniques, and, just as importantly, the unflinching confidence to influence your readers and listeners decisively - both at work and at home.

Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious - even liberating - audiobook, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints.