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Outside Insight
- Navigating a World Drowning in Data
- Narrated by: Kevin E. Green
- Length: 7 hrs and 35 mins
- Categories: Business & Careers, Career Success
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Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to - and approach for - overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy”.
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easy listen
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Hacking Growth
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Growth is now the first thing that investors, shareholders and market analysts look for in assessing and valuing companies. Hacking Growth is a highly accessible, practical, method for growth that involves cross-functional teams and continuous testing and iteration. Hacking Growth does for marketshare growth what The Lean Startup does for product development and Business Model Gneration does for strategy.
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Very good book, but maybe not for audio
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We think we are rational creatures. Economics and business rely on the assumption that we make logical decisions based on evidence. But we aren’t, and we don’t. In many crucial areas of our lives, reason plays a vanishingly small part. Instead we are driven by unconscious desires, which is why placebos are so powerful. We are drawn to the beautiful, the extravagant and the absurd - from lavish wedding invitations to tiny bottles of the latest fragrance. So if you want to influence people’s choices you have to bypass reason.
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Flowers are just weeds with a larger advertising budget
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Connected Strategy
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In this book, Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies as a new source of competitive advantage. With in-depth examples from companies operating in various industries, Connected Strategy identifies the four pathways - respond-to-desire, curated offering, coach behavior, and automatic execution - for turning episodic interactions into continuous relationships. The authors show how each pathway creates a competitive advantage, then guide you through the critical decisions for creating and implementing your own connected strategies.
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A good starting point
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Chief Marketing Officers at Work
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This book provides a fly-on-the-wall perspective on what it's like to be a CMO and will help C-level executives, agency owners, marketing team members, and others who interface and collaborate with marketing departments to understand how marketing drives growth at both startup and enterprise levels, and how marketing has moved from art to science. Trends in digital marketing, analytics, and marketing automation have pushed marketing to adopt data-driven approaches that would make a CFO's head swim.
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The Ride of a Lifetime
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The CEO of the Walt Disney Company shares the ideas and values he has used to reinvent one of the most beloved companies in the world, and inspire the people who bring the magic to life. In 2005, Robert Iger became CEO of The Walt Disney Company during a difficult time. Morale had deteriorated, competition was more intense, and technology was changing faster than at any time in the company's history. Twelve years later, Disney is the largest, most respected media company in the world counting Pixar, Marvel, Lucasfilm, and 21st Century Fox among its properties.
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Good, but what it is felt a bit missleaded
- By Anonymous User on 21-06-20
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Good Strategy/Bad Strategy
- The Difference and Why It Matters
- By: Richard Rumelt
- Narrated by: Sean Runnette
- Length: 11 hrs and 49 mins
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Overall
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Performance
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Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to - and approach for - overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy”.
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easy listen
- By Anonymous User on 05-01-20
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Hacking Growth
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- Length: 10 hrs and 43 mins
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Growth is now the first thing that investors, shareholders and market analysts look for in assessing and valuing companies. Hacking Growth is a highly accessible, practical, method for growth that involves cross-functional teams and continuous testing and iteration. Hacking Growth does for marketshare growth what The Lean Startup does for product development and Business Model Gneration does for strategy.
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Very good book, but maybe not for audio
- By Mat Brunt on 11-04-18
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Alchemy
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We think we are rational creatures. Economics and business rely on the assumption that we make logical decisions based on evidence. But we aren’t, and we don’t. In many crucial areas of our lives, reason plays a vanishingly small part. Instead we are driven by unconscious desires, which is why placebos are so powerful. We are drawn to the beautiful, the extravagant and the absurd - from lavish wedding invitations to tiny bottles of the latest fragrance. So if you want to influence people’s choices you have to bypass reason.
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Flowers are just weeds with a larger advertising budget
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Connected Strategy
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- By: Nicolaj Siggelkow, Christian Terwiesch
- Narrated by: David Marantz
- Length: 6 hrs and 58 mins
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Performance
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In this book, Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies as a new source of competitive advantage. With in-depth examples from companies operating in various industries, Connected Strategy identifies the four pathways - respond-to-desire, curated offering, coach behavior, and automatic execution - for turning episodic interactions into continuous relationships. The authors show how each pathway creates a competitive advantage, then guide you through the critical decisions for creating and implementing your own connected strategies.
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A good starting point
- By Michael J Birdsall on 20-01-21
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Chief Marketing Officers at Work
- By: Josh Steimle
- Narrated by: DJ Holte
- Length: 13 hrs and 19 mins
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Overall
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Performance
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Story
This book provides a fly-on-the-wall perspective on what it's like to be a CMO and will help C-level executives, agency owners, marketing team members, and others who interface and collaborate with marketing departments to understand how marketing drives growth at both startup and enterprise levels, and how marketing has moved from art to science. Trends in digital marketing, analytics, and marketing automation have pushed marketing to adopt data-driven approaches that would make a CFO's head swim.
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The Ride of a Lifetime
- Lessons in Creative Leadership from the CEO of the Walt Disney Company
- By: Robert Iger
- Narrated by: Robert Iger, Jim Frangione
- Length: 8 hrs and 45 mins
- Unabridged
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Overall
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Performance
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The CEO of the Walt Disney Company shares the ideas and values he has used to reinvent one of the most beloved companies in the world, and inspire the people who bring the magic to life. In 2005, Robert Iger became CEO of The Walt Disney Company during a difficult time. Morale had deteriorated, competition was more intense, and technology was changing faster than at any time in the company's history. Twelve years later, Disney is the largest, most respected media company in the world counting Pixar, Marvel, Lucasfilm, and 21st Century Fox among its properties.
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Good, but what it is felt a bit missleaded
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Influence, the classic book on persuasion, explains the psychology of why people say yes - and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His 35 years of rigorous, evidence-based research, along with a three-year program of study on what moves people to change behavior, has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them.
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Top reading
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The Challenger Sale
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The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades.
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great book but could've been shorter
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Pre-Suasion
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- Length: 9 hrs and 24 mins
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When it comes to persuasion, success can begin before you say a word. In his global best seller Influence, Professor Robert Cialdini transformed the way we think about persuasion. Now he offers revelatory new insights into the art of winning people over: it isn’t just what we say or how we say it that counts but also what goes on in the moments before we speak. This is the world of ‘pre-suasion’, where subtle turns of phrase, seemingly insignificant visual cues and apparently unimportant details of location can prime people to say yes even before they are asked.
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An intereresting topic diminished by the narrator
- By Chris Payne on 06-03-20
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Thinking, Fast and Slow
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In Thinking, Fast and Slow, Kahneman takes us on a ground-breaking tour of the mind and explains the two systems that drive the way we think and make choices. One system is fast, intuitive and emotional; the other is slower, more deliberative and more logical. Kahneman exposes the extraordinary capabilities-and also the faults and biases-of fast thinking and reveals the pervasive influence of intuitive impressions on our thoughts and behaviour.
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Interesting topic - but audiobook wrong format
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The Infinite Game
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In The Infinite Game, Sinek applies game theory to explore how great businesses achieve long-lasting success. He finds that building long-term value and healthy, enduring growth - that playing the infinite game - is the only thing that matters to your business.
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Back on form
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Good to Great
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After a five-year research project, Jim Collins concludes that good to great can and does happen. In this audiobook, he uncovers the underlying variables that enable any type of organisation to make the leap from good to great while other organisations remain only good. Rigorously supported by evidence, his findings are surprising - at times even shocking - to the modern mind. Good to Great achieves a rare distinction: a management book full of vital ideas that reads as well as a fast-paced novel.
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Awesome book really enjoyed it 🙌🙌
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The Power of Habit
- Why We Do What We Do, and How to Change
- By: Charles Duhigg
- Narrated by: Mike Chamberlain
- Length: 10 hrs and 53 mins
- Unabridged
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Overall
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Performance
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In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distil vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.
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Appendix missing
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Dare to Lead
- By: Brené Brown
- Narrated by: Brené Brown
- Length: 8 hrs and 10 mins
- Unabridged
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Overall
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Performance
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Leadership is not about titles, status and power over people. Leaders are people who hold themselves accountable for recognising the potential in people and ideas and developing that potential. This is an audiobook for everyone who is ready to choose courage over comfort, make a difference and lead. When we dare to lead, we don't pretend to have the right answers; we stay curious and ask the right questions. We don't see power as finite and hoard it; we know that power becomes infinite when we share it and work to align authority and accountability.
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Brene is always good, but this felt like a repeat
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The Choice Factory
- 25 Behavioural Biases That Influence What We Buy
- By: Richard Shotton
- Narrated by: Simon Cole
- Length: 5 hrs and 1 min
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Performance
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Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behavior is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns, and his own original research.
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Easy listen with good practical examples
- By Philip M. on 14-09-18
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Unlocking the Customer Value Chain
- How Decoupling Drives Consumer Disruption
- By: Thales S. Teixeira, Greg Piechota
- Narrated by: Tom Weitzel
- Length: 11 hrs and 14 mins
- Unabridged
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Overall
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Performance
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Story
Based on six years of research, Harvard Business School Professor Thales Teixeira shows how and why industries are disrupted and what established companies can do to respond - as well as what potential start-ups must master if they hope to gain a competitive edge.
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Talking to Strangers
- What We Should Know About the People We Don’t Know
- By: Malcolm Gladwell
- Narrated by: Malcolm Gladwell
- Length: 8 hrs and 42 mins
- Unabridged
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Overall
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Performance
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Story
The routine traffic stop that ends in tragedy. The spy who spends years undetected at the highest levels of the Pentagon. The false conviction of Amanda Knox. Why do we so often get other people wrong? Why is it so hard to detect a lie, read a face or judge a stranger's motives? Through a series of encounters and misunderstandings - from history, psychology and infamous legal cases - Malcolm Gladwell takes us on an intellectual adventure into the darker side of human nature, where strangers are never simple and misreading them can have disastrous consequences.
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people aren't transparent. (done)
- By Amazon Customer on 17-01-20
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Deep Work
- Rules for Focused Success in a Distracted World
- By: Cal Newport
- Narrated by: Jeff Bottoms
- Length: 7 hrs and 44 mins
- Unabridged
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Story
Popular blogger Cal Newport reveals the new key to achieving success and true meaning in professional life: the ability to master distraction. Many modern knowledge workers now spend most of their brain power battling distraction and interruption, whether because of the incessant pinging of devices, noisy open-plan offices or the difficulty of deciding what deserves their attention the most. When Cal Newport coined the term deep work on his popular blog, Study Hacks, in 2012, he found the concept quickly hit a nerve.
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Useful insights into ring-fencing your focus.
- By Mark Lancaster on 23-05-17
Summary
The world today is drowning in data. There is a treasure trove of valuable and underutilized insights that can be gleaned from information companies and people leave behind on the internet - our "digital breadcrumbs" - from job postings, to online news, social media, online ad spends, and more.
As a result, we're at the cusp of a major shift in the way businesses are managed and governed - moving from a focus solely on lagging internal data toward analyses that also encompass industry-wide external data to paint a more complete picture of a brand's opportunities and threats and uncover forward-looking insights, in real time.
Tomorrow's most successful brands are already embracing outside insight, benefiting from an information advantage while their competition is left behind.
Drawing on practical examples of transformative, data-led decisions made by brands like Apple, Facebook, Barack Obama, and many more, in Outside Insight, Meltwater CEO Jorn Lyseggen illustrates the future of corporate decision-making and offers a detailed plan for business leaders to implement "outside insight thinking" into their company mindset and processes.