You can do this! You can successfully build and run your own online business!

You're probably thinking, "You would say that, you're trying to sell a book", but the reality is, I've done it myself multiple times successfully and worked with literally hundreds of people who have gotten similar or better results.

And how do they do it? They follow some very simple rules.

It doesn't matter how technically literate the person is or how much business experience they have, if they stick to these rules and put the work in consistently, their chances of success increase exponentially.

Here are some of what the rules cover:

• Why being an "expert" is overrated
• How you can be successful by watching Homer Simpson
• Using the second most powerful force in the universe to your advantage
• Being the opposite of Kevin Costner to build a proper business
• And a couple dozen more for good measure!

The truth is, the world of online business is changing at an incredibly rapid pace.

Every six months it seems like the new greatest thing is coming along - new channels, new tools, new opportunities....

But in amongst those changes, there are some very important rules that often get ignored.

These rules aren't sexy, but they are an absolutely fundamental element to being successful.

These underlying rules for running an online business and developing lasting relationships with customers are often glossed over or ignored entirely by experts and gurus because people want shortcuts onto the fast lane of wealth and success.

I want you to avoid these pitfalls and build something that is not only successful but something that is sustainable and valuable for the long term.

No Hyperbole is an entertaining and educational collection of rules, maxims and idioms that have been collected and used to build multiple, successful online businesses over the last 10 years and now is your chance to learn from them and apply them to your situation.

You can do this!