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Badass Your Brand

The Impatient Entrepreneur's Guide to Turning Expertise into Profit

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Badass Your Brand

By: Pia Silva
Narrated by: Pia Silva
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About this listen

Forget everything you think you know about branding and "starting a business", and throw out your "how to write a business plan" workbook. It's never been easier to capitalize on the knowledge and expertise you already have, and with a few simple steps you can start making more doing what you love like the badass that you are. Whether you are still employed and dream of being your own boss, or you're self-employed but have always struggled to find clients, Badass Your Brand is the quickest way to start attracting high paying clients and building a reputation that will afford you the freedom of lifestyle that you want - without the startup costs. This step-by-step guide to turning your expertise into profit with no startup costs teaches:

  • How Pia & Steve went from $40,000 in debt working 100 hours per week, to making $500,000 in the next 12 months just selling their services, and without paying for advertising
  • How to stand out from the competition and stop being a me-too brand
  • How to stop chasing business, and instead focus on doing what you do best as a way to attract your ideal, top-tier clients
  • How to charge more than your competitors and still win the business
  • How to price your services to achieve freedom

This isn't some get-rich-quick scheme, these are tried and true principles presented in a uniquely tangible and easy to follow format. The formulas, worksheets and mind-bending questions in this book will make you completely rethink your business and get you on a clear path to success.

©2017 Pia Silva Wasterval (P)2017 Pia Silva Wasterval Career Success Leadership Management & Leadership Women in Business Business Management Inspiring Career
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Love the insights, challenging content and charisma. About to brand shrink my business (and life!!)

By far the best business audiobook I've heard.

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I knew this book was perfect for me pretty much from the introduction where Pia talks about how she has built her business with no formal training, and by not following the same stale old rules as everyone else. Because, if you follow what everyone else is doing it is very hard to shine, in any industry, and Pia gives you the confidence to show up as your unique self, and be different (in a good way) and to stand out.

I’ve heard so many different business gurus talking about finding your niche, but I’ve never been convinced like I was this time around. A really important lesson for me was understanding that you could either be the head (as a trusted guide, leading your clients in the right direction) or the hands (doing what the client has asked you to do) and the value of your offering and how much you can charge lies in the difference of those two outlooks.

The real life examples of how her and her husband built their business and what they did wrong as much as what they got right were really inspiring, as were the case studies on clients for whom the ‘badass’ approach has been perfect. I can honestly say it has really changed the way I am doing things in my company (website design and branding) for the better and it is a really powerful read for any small business owner. Thanks Pia!!

Loved this - hugely inspiring and fun to listen to

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