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How to Change Minds
- The Art of Influence without Manipulation
- Narrated by: Rob Jolles
- Length: 4 hrs and 51 mins
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Summary
Persuade, Don’t Push! Surely you know plenty of people who need to make a change, but despite your most well-intentioned efforts, they resist because people fundamentally fear change. As a salesman, father, friend, and consultant, Rob Jolles knows this scenario all too well. Drawing on his highly successful sales background and decades of research, he lays out a simple, repeatable, predictable, and ethical process that will enable you to lead others to discover for themselves what and why they need to change.
Whether you hope to make a sale or improve a relationship, Jolles’ wise advice - illustrated through a bevy of sometimes funny, sometimes moving, always illuminating stories - will help you ensure that changing someone’s mind is never an act of coercion but rather one of caring and compassion.
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- Barrie
- 11-12-23
Listen to the problems
Some common sense points to remind us of certain techniques that sales people kind of forget at times. We have two ears and one mouth for a reason. Enjoyed listening to this as I would the radio, in the background, while tending to some research.
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