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Summary

In a world inundated with sales books on getting to yes, this audiobook recommends just the opposite, focusing on how increasing your failure rate can greatly accelerate your movement toward ultimate success.

Go for No! chronicles four days in the life of fictional character Eric Bratton, a call-reluctant copier salesman who wakes up one morning to find himself in a strange house with no idea of how he got there. But this house doesn't belong to just anyone! It belongs to him...a wildly successful, 10-years-in-the-future version of the person he could become if he learns to overcome his self-limiting beliefs and overcome his fear of failure.

Through the dialogue of the two main characters, the authors have fashioned an entertaining story to present the key concepts essential to sales success. Listeners learn:

  • What it takes to outperform 92 percent of the world's salespeople
  • That failing and failure are two very different things
  • Why it's important to celebrate success and failure
  • How to get past failures quickly and move on
  • That the most empowering word in the world is not yes...it's NO!

Written to be intentionally short and to the point, Go for No! is a quick, fun listen with valuable lessons that can change the way you think, sell, and live!

©2000-2014 Richard Fenton (P)2004-2014 Richard Fenton

What listeners say about Go for No!

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Amazing

What a wonderful book, I realised that I'm now the 10 year future me and the amount of no's I have had in the least 10 years is now why I am where I am today.
An amazing book to listen to, didn't feel like a drag, would diffently recommend, I'm going to continue going for no.

4 people found this helpful

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A Simple and Powerful Message

I hesitated a great deal before buying this audiobook. Would it be worth it?

It is a fantastic little book with a simple and clear message. Our relationship with failure is the wrong way around. While this is a message that most of us have begun to hear I found that it was delivered exceptionally well in this book.

It is one thing in theory and another thing in practise. This book though will be the constant reminder that I return to as I make the teaching into a stable practise in my own life.

Others disliked the story format, I however, thoroughly enjoyed it. Nothing will stick in the mind more than a good story and trust me this is one teaching you will definitely want to stick.

It was definitely worth the money.

3 people found this helpful

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brilliant but different to what I expected

this isn't like a lot of other books about having success in business, it has a different approach but it gets its message across very well, if you are in network marketing then in my opinion you have to read or listen to this book

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what an amazing book

the whole go for no concept isn't something I've read before but it's an absolute game changer

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Amazing book to Go for No

Amazing & very motivational book. So true that we always step back on hearing NO but same time it's also true that NO doesn't means NEVER 👌👌

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Brilliant!!

Such a great book! Really enjoyed listening to it and it was full of inspiration.

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Going for No

i really found going for no an interesting way of succeeding to yes. We should be taught the success of failing faster sooner in our life.

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Inspiring

Inspiring material to shape and shift the mindset about embracing failure as a ultimate means to success. Recommended for sales professionals and entrepreneurs. Thanks

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Really Enjoyed this book

Easy to listen to and well narrated. The story line is inspiring and makes you realise that going for no in Network Marketing is a great idea, after all, the numbers stack up. Without a no, there can't be a yes.

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Thoroughly Enjoyed It!

Great story that really makes one clarify the vision of where one wants to be and totally rethink the meaning of success.

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  • Andrew Stotz
  • 21-05-15

Awesome

Straight to the point, been selling for years and this opened up a new world!

8 people found this helpful

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  • lindsey
  • 06-04-16

Eye opener!

This book has definitely opened my eyes. I should not be afraid of the word No. I am on my way to great things.

5 people found this helpful

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  • Jaime Vizcarrondo
  • 07-04-16

Yes!

This was the book I needed. After finishing it, I imagined myself meeting the future me, then the past me, and I understood it. I think if I was the future me, I'd hug me too. Great imagination used and it'll fire you up!

3 people found this helpful

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  • pat
  • 28-05-15

Most definitely "Outside the Box" thinking.

What made the experience of listening to Go for No! the most enjoyable?

Listening to "Go for No" gives one a whole new perspective on selling. With the accepted way of thinking "Go for numbers you will get your quota", it holds one back from their best. Getting a set amount of "NOs" pushes one beyond the bare minimum and settling for just meeting your quota.

What did you like best about this story?

It was very easy to listen to.

Any additional comments?

One of the better books on selling. Gives one a whole new perspective on getting a NO. It takes the pressure off of talking to a prospective customer.

7 people found this helpful

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  • Tyson
  • 13-03-17

Not What I expected

What could have made this a 4 or 5-star listening experience for you?

More information

What do you think your next listen will be?

not sure

What did you like about the performance? What did you dislike?

performance was fine just didn't have much content. But I guess with only an hour of listen time what can I expect.

You didn’t love this book... but did it have any redeeming qualities?

It had a couple of suggestions that were good

2 people found this helpful

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  • Elexus
  • 29-05-15

love the lesson to be learned

stick with it. the first third of the book is hard to follow and made me want to put it down but you hit that ahha moment and it was all necessary! lesson kicks ass

8 people found this helpful

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  • Michael
  • 07-02-15

Do the numbers and get to yes quicker

At first I thought this story 'sucks'. Then it started to get interesting. Richard Fenton's voice is a little annoying but no more than normal people. The story moves along quiet nicely and it is only about 90 minutes long so not hard for the commute home. The basic premiss is:
If you push your prospect till they say no then perhaps you have done all you should of. This might take hundreds of cold call rejections but you will not get to the yes unless you go through the no's. If you are in a sales and the client saids yes, don't just shut up, push a little harder to get much more. Not bad sales sense but you still have to go through being rejected.
Get over it and get on with getting those no's.

2 people found this helpful

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  • MissOldSoul
  • 28-05-15

Good Stuff!

Short, sweet, and to the point. This book makes you see things differently in a simple, yet powerful way!

4 people found this helpful

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  • Tom
  • 18-01-21

Long winded

If you’re left brained, get to the point kind of person, this book is very long-winded - the point can be summarized in one page.

If you enjoy stories and the imaginary with tidbits of pointers here and there this may be a good read for you.

1 person found this helpful

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  • Clay Williams
  • 09-03-19

one of my best reads yet!!!

I dont usually write reviews but this book was one of the best motivational books I've read in along time..

1 person found this helpful