Go for No! cover art

Go for No!

Yes Is the Destination, No Is How You Get There

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Go for No!

By: Richard Fenton, Andrea Waltz
Narrated by: Richard Fenton
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In a world inundated with sales books on getting to yes, this audiobook recommends just the opposite, focusing on how increasing your failure rate can greatly accelerate your movement toward ultimate success.

Go for No! chronicles four days in the life of fictional character Eric Bratton, a call-reluctant copier salesman who wakes up one morning to find himself in a strange house with no idea of how he got there. But this house doesn't belong to just anyone! It belongs to him...a wildly successful, 10-years-in-the-future version of the person he could become if he learns to overcome his self-limiting beliefs and overcome his fear of failure.

Through the dialogue of the two main characters, the authors have fashioned an entertaining story to present the key concepts essential to sales success. Listeners learn:

  • What it takes to outperform 92 percent of the world's salespeople
  • That failing and failure are two very different things
  • Why it's important to celebrate success and failure
  • How to get past failures quickly and move on
  • That the most empowering word in the world is not yes...it's NO!

Written to be intentionally short and to the point, Go for No! is a quick, fun listen with valuable lessons that can change the way you think, sell, and live!

©2000-2014 Richard Fenton (P)2004-2014 Richard Fenton Career Success Marketing Marketing & Sales Motivation & Self-Improvement Real Estate Sales & Selling Inspiring Success Business
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I hesitated a great deal before buying this audiobook. Would it be worth it?

It is a fantastic little book with a simple and clear message. Our relationship with failure is the wrong way around. While this is a message that most of us have begun to hear I found that it was delivered exceptionally well in this book.

It is one thing in theory and another thing in practise. This book though will be the constant reminder that I return to as I make the teaching into a stable practise in my own life.

Others disliked the story format, I however, thoroughly enjoyed it. Nothing will stick in the mind more than a good story and trust me this is one teaching you will definitely want to stick.

It was definitely worth the money.

A Simple and Powerful Message

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the whole go for no concept isn't something I've read before but it's an absolute game changer

what an amazing book

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Please read ... one of the best books I’ve read, I 64 last year 🤓 ... great story simply a must read, straight to the point

Awesome book

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I learnt such a lot from this story! My aim is to go for no, to succeed.

A very powerful message

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What made the experience of listening to Go for No! the most enjoyable?

Listening to the author

Was there a moment in the book that particularly moved you?

Breaking poor habits

Any additional comments?

Anyone who needs to learn to receive NO as an opportunity to grow their business

Chain breaking habits

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