Listen free for 30 days

Listen with a free trial

One credit a month, good for any title to download and keep.
Unlimited listening to the Plus Catalogue - thousands of select Audible Originals, podcasts and audiobooks.
Exclusive member-only deals.
No commitment - cancel anytime.
Buy Now for £13.79

Buy Now for £13.79

Pay using card ending in
By completing your purchase, you agree to Audible's Conditions of Use and authorise Audible to charge your designated card or any other card on file. Please see our Privacy Notice, Cookies Notice and Interest-based Ads Notice.

Summary

B2B decision-makers are more informed and more inundated with choices than ever before. To succeed in this environment, businesses need to break through the noise, engage prospects on their own terms, and add value every step of the way.

Leveraging more than 15 years of marketing success with startups and Fortune 500 companies, Getting Started with Demand Generation provides the foundation for marketing and sales leaders to develop a high-performing, revenue-focused program that fills the marketing funnel and drives qualified sales opportunities.  

You will learn:

  • How to create successful sales and marketing alignment that powers growth and delivers results
  • Specific strategy, channels, and tactics to build and optimize your demand generation program
  • How to avoid common mistakes and pitfalls that can derail your program and demoralize your team 
  • What to look for when building your demand generation team 
  • Lessons and key considerations for working inbound and outbound together 
  • Metrics and benchmarks for analyzing your program’s effectiveness 
  • Key projects and deliverables to get your program up and running 
  • And much more
©2019 Matt Berringer (P)2019 Matt Berringer

What listeners say about Getting Started with Demand Generation: Developing an All-Star Marketing Strategy to Supercharge Growth and Minimize Risk

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.