Sales Engagement
How the World's Fastest Growing Companies are Modernizing Sales Through Humanization at Scale
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Narrated by:
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Walter Dixon
About this listen
Sales engagement is how you engage and interact with your potential buyer to create connection, grab attention, and generate enough interest to create a buying opportunity. Sales Engagement details the modern way to build the top of the funnel and generate qualified leads for B2B companies.
This book explores why a sales engagement strategy is so important, and it walks you through the modern sales process to ensure you're effectively connecting with customers every step of the way.
- Find common factors holding your sales back-and reverse them through channel optimization.
- Humanize sales with personas and relevant information at every turn.
- Understand why A/B testing is so incredibly critical to success, and how to do it right.
- Take your sales process to the next level with a rock solid, modern sales engagement strategy.
This book is essential listening for anyone interested in up-leveling their game and doing more than they ever thought possible.
©2019 John Wiley & Sons, Inc. (P)2019 Gildan Media
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