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The Client Retention Handbook for Digital Marketing Agencies

How to Keep Clients on Board Long-Term and Reduce Churn

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The Client Retention Handbook for Digital Marketing Agencies

By: Josh Nelson
Narrated by: Frank Di Piazza
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About this listen

The Client Retention Handbook For Digital Marketing Agencies is the ultimate must-have guide for anyone running (or starting) a digital agency. While there are hundreds of books focused on "getting" clients, nobody tells you the harsh reality: If you can’t keep clients, you don’t have a business.

And this is a big deal because a five percent increase in client retention can improve profits by between 25 percent and 95 percent.

So how do you get them to stay? Believe it or not, it’s not about results. Getting clients to stay with you longer boils down to three key elements referred to in the book as “the sticky triad”, and you have to get all your ducks in a row….

If you’re reading this now, chances are you’re frustrated because you haven’t quite figured out how to do that, and it’s one of the biggest factors that’s holding your agency back from getting out of the “cycle of stuck”, building your team, and enjoying the sort of lifestyle most people only dream of.

©2022 Josh Nelson - Seven Figure Agency (P)2022 Josh Nelson - Seven Figure Agency Advertising Customer Service E-Commerce Marketing & Sales

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great book on client retention lots of actionable insights that I'll be using for my agency moving forward

excellent book

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This book is a must listen to if you run a digital agency. Everything is broken down into really easy to understand and actionable advice with lots of examples so that you can easily apply to your own agency and deliver the best experience possible for your clients

Outstanding Book for Agency Owners

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Great book, highly recommended, will listen to this a few times. Got lots of actionable tasks.

Loved this book

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There was a lot of unique, actionable content here - especially around calculating retention rates, giving industry averages, and showcasing some ways of improving the onboarding process. I would have given it 5 stars, but there were 20+ references to content which was only available in the “ebook version of this book”. Not even online as a free download. I’m not buying a book twice, so this was incredibly frustrating and disappointing.

Crucial details left out of Audio format

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