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Summary

A business parable about how to create a start-up that won't trap you when you want to sell it. According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company-even if it's profitable-can stand on its own. To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency. Alex turns to Ted, an entrepreneur and old family friend, who encourages Alex to pursue three criteria to make his business sellable:

  • Teachable: focus on products and services that you can teach employees to deliver.
  • Valuable: avoid price wars by specializing in doing one thing better than anyone else.
  • Repeatable: generate recurring revenue by engineering products that customers have to repurchase often.

©2011 John Warrilow (P)2011 Gildan Media Corp

What members say

Average customer ratings

Overall

  • 4.5 out of 5 stars
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Performance

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Story

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  • Overall
    4 out of 5 stars
  • Performance
    2 out of 5 stars
  • Story
    5 out of 5 stars
  • Alex M
  • Buckinghamshire
  • 07-09-17

Excellent content let down by terrible narration

I very nearly stopped listening to this book within the first 20 minutes. The narrator has an awkward tone to his voice with a very odd twang to the end of every sentence. How the guy is a professional narrator I do not know. However, the content of the book is great and after sticking with it I came away with a few gems that I will apply to my own business.

5 of 5 people found this review helpful

  • Overall
    5 out of 5 stars
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    5 out of 5 stars
  • Story
    5 out of 5 stars

Excellent

Simple story well written and well told. Very inspirational and it has been a catalyst for a lot of change within my business. Thoroughly recommend this to anyone who is looking to scale or sell their business.

4 of 4 people found this review helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • Steve
  • SWINDON, United Kingdom
  • 04-03-14

Expert advice for building a scalable business

Would you recommend this audiobook to a friend? If so, why?

If you're looking to develop a scalable business and an asset you can sell, this is THE book that you need to read.

What did you like best about this story?

It shares practical advice to help develop systems that design business owners out of the day-to-day operations of their business and ensure consistency when dealing with customers. Applying this to my business, has paid for the book a thousand times over.

2 of 2 people found this review helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

One of my top 5

Great book for anyone wanting to sell, or even wanting to start a business. Fully recommended! *****

1 of 1 people found this review helpful

  • Overall
    5 out of 5 stars
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    5 out of 5 stars
  • Story
    5 out of 5 stars

Exit Strategy

This book really highlights the importance of having an exit strategy. So many of us take no notice of when people say have an exit strategy but this book points of why you need one. Written as a story so it is easy to follow along and listen to

1 of 1 people found this review helpful

  • Overall
    5 out of 5 stars
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    5 out of 5 stars
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really enjoyed it

really enjoyed this book. there were a lot of points that I've taken on board and that I'm sure will help me build my business.

  • Overall
    4 out of 5 stars
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    3 out of 5 stars
  • Story
    4 out of 5 stars

Really enjoyed the fictional story aspect of this book

I really enjoyed this, which surprised me as I it took me a while to get used to the narrators voice. However, unlike most business books, this one uses a fictional story to explain the ways you can create a saleable business. And even though the story is based on a marketing agency, the techniques used can apply to most businesses, US and UK.

  • Overall
    1 out of 5 stars
  • Performance
    1 out of 5 stars

Unlistenable

narrator swallows every last word of every sentence. Couldn't finish chapter one. tried bits of each other chapter, but it's just impossible to listen to.
Read Emyth revisited instead.

  • Overall
    3 out of 5 stars
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    4 out of 5 stars
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    5 out of 5 stars

decent and quick

however is bit vague, too much padding, but engaging. a story wrapped around key points which are summarised quickly and easily without the story needed

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    5 out of 5 stars
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  • Allan
  • Liverpool
  • 06-04-18

Good content 5 star

First the narrator was so annoying and required more concentration but as the book went on, maybe I got used to the narrator, it was an easy listen.

The content is brilliant.

5 star.

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    4 out of 5 stars
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  • M. Muin
  • 23-05-12

Good content, Very bad narration

Would you recommend this book to a friend? Why or why not?

I'd recommend buying the real book--not listening to this audio book.

Would you be willing to try another book from John Warrillow? Why or why not?

Yes.

Would you be willing to try another one of Erik Synnestvedt’s performances?

I'd avoid him as much as possible if I can.

Any additional comments?

It was hard to digest the content when you are distracted by the whiny voice that stops/starts without context of the whole sentence or paragraph.

34 of 35 people found this review helpful

  • Overall
    4 out of 5 stars
  • Performance
    1 out of 5 stars
  • Story
    4 out of 5 stars
  • Rastein
  • 17-02-13

Narrator is awful!

Ex of voice: Helloh thereuh. How are youuuah? Wellah. Iam fiynuhhh. Thank youahh.

The entire book is like this!!!

The way the narrator speaks is the way they make fun of public speakers. A voice that is comically used in a way that we feel the person is full of themselves, having bloated sentences that extend the last letters of the word. At first I thought it was a joke, then I knew it was legit and it is VERY hard to listen to. Very obnoxious. Hard to listen to! Preview it and see if you can handle it. I wish I had...

The book is fine, the narrator blows it.

64 of 67 people found this review helpful

  • Overall
    4 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    4 out of 5 stars
  • Mike
  • 01-08-12

Surprisingly informational with good tips

What did you love best about Built to Sell?

I wasn't sure I would like a fictional company story and tips weaved into this format. It went into good detail and the expert friend, Ted, had good and fairly complex tips. The fictional company was fairly realistic and I liked the part when the seller was fumbling over why he was selling to potential buyers.

The narrator is a little pole smokey. I have heard him on one other audio book and his delivery is smarmy. The end of most of his sentences sound like questions. You might want to listen to the 5 min sample to make sure you can handle this narrator.

The content is good for all level of business owners.

13 of 13 people found this review helpful

  • Overall
    4 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    4 out of 5 stars
  • Brian Clarke
  • 09-12-14

Get past the Narrator and it's Excellent!

Any additional comments?

I read a few comments about the narrator but chose to listen anyway. The same guy reads Napoleon Hill's "Think and Grow Rich". This is an excellent book for an entrepreneur looking to sell their business. The story is well written and the points at the end are very valuable. The next release should have a different narrator.

9 of 9 people found this review helpful

  • Overall
    5 out of 5 stars
  • Antonio
  • 11-06-11

Dare I say it... Better then E-Myth

I have over 280 Audible titles 95% of theme are business\personal Development related and I review very or rate very few as many are the same after awhile. This was a stand out title and now has become an absolute favorite Top 3 by far. I just finished my 1st listen and I will be going back over and over again. Anyone is business to sell or not should own this book. There are many easy to follow actionable items that will give great freedom in your business. If E-myth is the entry class this is the advanced course.

23 of 25 people found this review helpful

  • Overall
    2 out of 5 stars
  • Performance
    1 out of 5 stars
  • Story
    3 out of 5 stars
  • FilmFilmFilm
  • 21-04-14

Narration needs to be redone.

What disappointed you about Built to Sell?

I was very excited to get into the content of this book, however, the reader is so impossible to listen to, I can't get past 5 minutes at a time. The way he speaks is such a joke, I'm absolutely impressed the producers of the audiobook actually thought this was a good idea. Ouch. I've never had to write a review like this!

What was one of the most memorable moments of Built to Sell?

I couldn't get past the first few chapters, so I'm moving to the eBook as I still would like to read the book.

14 of 15 people found this review helpful

  • Overall
    2 out of 5 stars
  • Performance
    1 out of 5 stars
  • Story
    4 out of 5 stars
  • David
  • 14-07-14

Great content but HORRIBLE nattation.

This book wasn’t for you, but who do you think might enjoy it more?

If you're deaf you might be able to cope.

What other book might you compare Built to Sell to and why?

I couldn't tell you, I couldn't absorb the content.

How could the performance have been better?

The narrators voice is incredibly difficult to listen to and completely distracts from the content.

He uses voices that are excessively overblown and has a weird twang that he uses at the end of almost every sentence.

If you could play editor, what scene or scenes would you have cut from Built to Sell?

The end of every sentence.

Any additional comments?

I don't often write scathing reviews, but the narration of this book REALLY REALLY destroyed what is otherwise a good book.

9 of 10 people found this review helpful

  • Overall
    5 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    5 out of 5 stars
  • Robbie Donnelly
  • 17-08-17

the guys voice was annoying

The guys voice had an unnecessary drawl to it.

It seemed like he was reading Shakespeare or something dramatic in his mind - when this was a book on business.

good overall.

3 of 3 people found this review helpful

  • Overall
    1 out of 5 stars
  • Performance
    1 out of 5 stars
  • Story
    3 out of 5 stars
  • Colin
  • 09-01-16

Terrible Narration

How did the narrator detract from the book?

I've heard great things about this book. However, the narrator is so annoying that I can't continue to listen.

4 of 5 people found this review helpful

  • Overall
    5 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    5 out of 5 stars
  • Stan
  • 29-07-17

Great story, so-so narration

The story-based model was really helpful and the wrap up summation of the key aways really capped it well for me. My only issue was the way in which the book was narrated. It sounded and felt a bit robotic or automated. Otherwise, I enjoyed this very much!

1 of 1 people found this review helpful