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Built to Sell

Creating a Business That Can Thrive Without You

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Built to Sell

By: John Warrillow
Narrated by: Erik Synnestvedt
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Summary

A business parable about how to create a start-up that won't trap you when you want to sell it. According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company-even if it's profitable-can stand on its own. To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency. Alex turns to Ted, an entrepreneur and old family friend, who encourages Alex to pursue three criteria to make his business sellable:

  • Teachable: focus on products and services that you can teach employees to deliver.
  • Valuable: avoid price wars by specializing in doing one thing better than anyone else.
  • Repeatable: generate recurring revenue by engineering products that customers have to repurchase often.
©2011 John Warrilow (P)2011 Gildan Media Corp Business Development & Entrepreneurship Entrepreneurship Personal Development Personal Success Small Business Business
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This book really highlights the importance of having an exit strategy. So many of us take no notice of when people say have an exit strategy but this book points of why you need one. Written as a story so it is easy to follow along and listen to

Exit Strategy

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I found the content of this book incredibly valuable for informing my thought process with regards to my business and I would recommend it to any business owner.
But... I almost could not listen the the book because the narrators voice was so irritating would really suggest the publisher find someone to re read the book.

Great story terrible narrator

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Great book for anyone wanting to sell, or even wanting to start a business. Fully recommended! *****

One of my top 5

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Well structured and easy to follow. I competed the book in a day as was hooked by the storey telling style and have now ordered the paperback to read too.

Thoroughly enjoyed this audio book primarily because the incites were relatable.

Great book.

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One of the strongest read/listens I had to date. If you are an entrepreneur or own your own business you'll find this book very insightful.

A must read for all Entrepreneurs!

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