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Most organizations and managers are filled with good ideas - the problem is implementation. Power and influence, rather than being the organizations' last dirty secrets, are in fact secrets for success. Professor Pfeffer discusses the importance of understanding power and influence, diagnosing points of view on decisions, knowing the strategies and tactics for the effective use of influence, and appraising the role of influence in organizational innovation and change.

Aikido leaders work to achieve inner calm when under attack and can blend energy with a competitor to move forward. In this program, John O'Neil, President of The Center for Leadership Renewal, explains the aikido style of leadership and the critical elements - adaptability, flexibility, and partnership - necessary in such a leader. In addition, O'Neil talks about creating organizational commitment and communicating your organization's vision.

Everywhere, in every industry, markets are merging, closing, shrinking, splitting, colliding and growing. The only constant in business is that everything is constantly changing. This talk by Kathleen Eisenhardt professor of strategy and organization at the Stanford School of Engineering focuses on how to manage these hotly competitive, high-velocity industries, how keep up with the pace of change, and how to get ahead of the game.

Technological changes associated with the Information Age have forced us to revise our traditional methods of doing business. From an intellectual property standpoint, some of these changes have been beneficial - but some have been problematic. Our courts and legislative bodies must grapple with current and anticipated technologies in order to protect intellectual property in today's - and tomorrow's - arena. Roberta Katz, Senior Vice President, Secretary, and General Counsel at Netscape, explains the ways in which law has responded to cultural change.

How do you get a handle on Hamlet's complex character? What makes for great performances of the play? Professor Rebholz brings a new and compelling interpretation of this great Shakespearean work, offering insights on Hamlet's mysterious actions and inaction and his slow march toward revenge. He also engages in a lively debate with Professor Ryan about ways to perform the play, and the two also discuss its religious and political contexts.

Using her own experiences as an entrepreneur, angel investor, and venture capitalist, Yesil discusses the Entrepreneurial Process. She walks the audience through the steps necessary to identify a winning idea, recruit a coherent team, define a roadmap based on concrete deliverables, choose financial partners, establish the right business development relationships, create a larger than life shadow, and ultimately guide the company to a liquidity event.

We are in a Golden Age of Technology, and to take advantage of its opportunities, we must focus on the consumer market, says Joe Costello, CEO of Cadence Design Systems. In a series of illuminating case studies, Costello explains how long-standing business models will not stand up to the new challenges involved in bringing electronic innovations to today's market. Costello draws upon years of experience in physics and theory to paint a clear picture of the partnerships, priorities, and strategies businesses will need to create to stay competitive.

John Kilcullen, Chairman and CEO of IDG Books Worldwide, and the brains behind the For Dummies series, talks about branding, entrepreneurship, startups, and dynamic growth.

William Bridges, President of William Bridges & Associates, explains why the conventional "job" is no longer the most effective way to get work done. He describes what tomorrow's workplace will be like and how individuals can cope with it - and even capitalize on it.

It is a well-documented fact that Silicon Valley sprang from the Stanford School of Engineering. Former Dean Fred Terman's vision of local employment for his graduates led to the founding of Hewlett-Packard, Sun Microsystems, and Cisco Systems. Dean John Hennessy, co-founder of MIPS Computer Systems and Chief Architect at Silicon Graphics, describes the continued success of this academia-industry partnership.

If you assess your organization's needs and choose technology effectively, you will gain an edge over your competitors. Peter Cunningham outlines a plan for understanding and utilizing the changes in information technology. Cunningham, a specialist in analyzing and forecasting major trends in the information industry, explains the competitive power of electronic commerce. He also contends that you must consider downsizing, outsourcing, or networking in order to compete effectively in today's business world.

In the global, technologically advanced business world of today, standard procedure won't allow you to jump the curve. With global barriers to entry so low that companies with fewer than 10 employees can compete effectively, the times require small and large companies to change their strategy. Dr. Oren Harari, Professor of Management at the University of San Francisco, shows how successful companies cope with the accelerated pace of business development through knowledge, innovation, and swiftness.

The electronic age has dramatically altered the terms of trade for intellectual goods. How valuable is the product you are developing - and how do you plan to generate revenue from it in the future? Paul Goldstein, Professor of Law at Stanford University, provides a comprehensible framework for current intellectual property law and the prospects for its modification in the United States and the world. He also discusses the cause and effect of intellectual property losses as well as the influence of law on product value.

Professor Michael Ray uses the four tools of faith, absence of judgment, observation, and questions to describe how to release creativity in your personal environment.

What is the most important responsibility of managers today? The answer is mobilization, says Jennifer Kenny, President of Emergent Management Consulting. Mobilizing your organization to meet a common goal requires gaining your employees' commitment to a shared future. Skills previously considered essential to success, such as problem solving, goal setting, and operations management, are by themselves no longer sufficient, says Kenny, if the organization lacks commitment, trust, and coordination.

There's a recent trend in sales and marketing called "Evangelism." Marketing guru Guy Kawasaki explains the role of fervor, zeal, and cunning in persuading people, as well as the power of passion in evangelistic marketing and sales. He uses humor and examples from his experiences to illustrate techniques and approaches that will enhance your sales and marketing skills.

In the process of creating some of the most famous children in literature, Charles Dickens revolutionized the storytelling technique by making children the focus of many of his novels. Until Dickens, most novelists featured adult characters who served as role models to the reader. Professor Polhemus shows how Dickens broke tradition by using children as a way of candidly reflecting the dynamics of society.

Graham presents her ideas for innovation, public policy, and political environment that support invention and rapid product introduction in healthcare.

O'Reilly uses lessons derived from his studies, which show how to retain current employees and foster their creativity, drive, and development. He presents powerful examples of companies that live their values, value their people - and are extraordinarily successful.

Today's market is an increasingly sophisticated one - and Dell Computer's reported revenues of $3.2 billion prove that customers are ready for new ways of doing business. In this interview, CEO Michael Dell shares his vision of the potential of online transactions, describes the success of customized Web pages, and examines the possibilities for direct and indirect sales of technology products. Dell talks about cutting costs with effective online support, building effective customer relationships, tearing down the myths of the Internet, and more.