Showing results by author "Marty Neumeier"

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    • ZAG

    • The Number-One Strategy of High Performance Brands
    • By: Marty Neumeier
    • Narrated by: Marty Neumeier
    • Length: 1 hr and 39 mins
    • Unabridged
    • Overall
      4 out of 5 stars 18
    • Performance
      4 out of 5 stars 12
    • Story
      4.5 out of 5 stars 11

    "When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. Zag follows the ultra-clear "whiteboard overview" style of the author's first book, The Brand Gap, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough.

    • The Number-One Strategy of High Performance Brands
    • By: Marty Neumeier
    • Narrated by: Marty Neumeier
    • Length: 1 hr and 39 mins
    • Release date: 06-11-09
    • 4 out of 5 stars 18 ratings

    Regular price: £12.19

    • Scramble: How Agile Strategy Can Build Epic Brands in Record Time

    • By: Marty Neumeier
    • Narrated by: Marty Neumeier
    • Length: 7 hrs and 5 mins
    • Unabridged
    • Overall
      0 out of 5 stars 0
    • Performance
      0 out of 5 stars 0
    • Story
      0 out of 5 stars 0

    Marty Neumeier, author of The Brand Gap and other business best-sellers, has written an audiobook that leaps right into your pounding heart.  One rainy night in December, young CEO David Stone is inexplicably called back to the office. The company’s chairman tells him that the board members have reached the end of their patience. If David can’t produce a viable turnaround plan in five weeks, he’s out of a job. The problem is, he’s already used every trick in the book and nothing has worked. His only hope is to try something new. But what? 

    Regular price: £18.29