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Scramble: How Agile Strategy Can Build Epic Brands in Record Time

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Scramble: How Agile Strategy Can Build Epic Brands in Record Time

By: Marty Neumeier
Narrated by: Marty Neumeier
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About this listen

Marty Neumeier, author of The Brand Gap and other business best-sellers, has written an audiobook that leaps right into your pounding heart.

One rainy night in December, young CEO David Stone is inexplicably called back to the office. The company’s chairman tells him that the board members have reached the end of their patience. If David can’t produce a viable turnaround plan in five weeks, he’s out of a job.

The problem is, he’s already used every trick in the book and nothing has worked. His only hope is to try something new. But what? The powerful tools at the center of the story are the five Qs of strategy and the five Ps of design thinking. These make up the basic principles of agile strategy - a faster, more collaborative approach to building a brand.

Whether you’re a CEO, strategist, marketer, manager, designer, writer, researcher, or consultant, you’ll find familiar challenges and recognizable faces here. You’ll also discover the ability to see business in a new light - not as a static set of requirements, but as a living entity that responds to passion, purpose, and creative collaboration. Scramble is that rare audiobook that everyone on your team will eagerly listen to, discuss, and put into action.

©2018 Marty Neumeier (P)2018 Marty Neumeier Career Success Employment Forecasting & Strategic Planning Leadership Management Management & Leadership Business Career

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All stars
Most relevant
this was an amazing book
I'd read it again
I would share it again too

phenomenal

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This is truly a new way of learning about Business in general.

Practical information that can be easily grasped and applied, you just have to listen carefully, take notes, and execute every single step from this book.

Well done Marty Neumeier!

Best book I have read about Business Strategy!

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This is simply brilliant. It's the very first time I encountered a practical book with such an intriguing, narrative plot. All-star to me. Thanks Marty!!!

Extraordinary.

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I enjoyed it but I’m not really into novels.. 3 hours in and I felt like I still hadn’t learned much. I think this was a great book and a unique format but it just wasn’t for me. Call it user error.. 4/5 for me.

Enjoyed it but wouldn’t listen twice

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Educative, interesting, and incredibly well executed. The narration and performance were excellent — engaging from start to finish. I’m already looking forward to the next version of Scramble!

⭐️⭐️⭐️⭐️⭐️ Wow!

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