Marty Neumeier
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Marty Neumeier

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Marty Neumeier is an internationally known writer, designer, and educator. His mission is to bring the principles of design to a world in transition. In 1985 he began working with creative companies such as Apple, HP, Adobe, Google, and YouTube to help build their brands and foster company-wide innovation. In 1996, he founded CRITIQUE magazine, the first journal on design thinking. After eight books on brand strategy, he is considered by many to be the leading expert. His innovative series of “whiteboard overviews” includes ZAG, named one of the “top hundred business books of all time,” and THE BRAND GAP, a classic read by 25 million people. In its sequel, THE BRAND FLIP, he proposed a revolutionary process for building a business in the age of social media. He then wrote Scramble, a fast-paced “business novel” about agile strategy. METASKILLS, the inspiration for OCTAVO, argued for human creativity in a future mediated by intelligent machines. His prolific writing has led to hundreds of workshops and speaking engagements. Today he teaches innovation through his organization Level C, known as “the Bauhaus of brand.” Marty resides with his wife and daughter in Mexico, where they struggle to form simple sentences. OCTAVO is his debut thriller.
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    • ZAG

    • The #1 Strategy of High-Performance Brands
    • By: Marty Neumeier
    • Narrated by: Marty Neumeier
    • Length: 1 hr and 53 mins
    • Release date: 05-05-25
    • Language: English
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