The Brand Gap cover art

The Brand Gap

 Preview
Get this deal Try Premium Plus free
Offer ends 29 January 2026 at 11:59PM GMT.
Prime members: New to Audible? Get 2 free audiobooks during trial.
Just £0.99/mo for your first 3 months of Audible.
1 bestseller or new release per month—yours to keep.
Listen all you want to thousands of included audiobooks, podcasts, and Originals.
Auto-renews at £8.99/mo after 3 months. Cancel monthly.
Pick 1 audiobook a month from our unmatched collection - including bestsellers and new releases.
Listen all you want to thousands of included audiobooks, Originals, celeb exclusives, and podcasts.
Access exclusive sales and deals.
£8.99/month after 30 days. Renews automatically.

The Brand Gap

By: Marty Neumeier
Narrated by: Marty Neumeier
Get this deal Try Premium Plus free

£8.99/mo after 3 months. Cancel monthly. Offer ends 29 January 2026 at 11:59PM GMT.

£8.99/month after 30 days. Renews automatically. See here for eligibility.

Buy Now for £6.99

Buy Now for £6.99

LIMITED TIME OFFER | £0.99/mo for the first 3 months

Premium Plus auto-renews at £8.99/mo after 3 months. Terms apply.

About this listen

The Brand Gap is the first audiobook to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this audiobook shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives.

In this audiobook, you’ll learn:

  • the new definition of brand
  • the five essential disciplines of brand-building
  • how branding is changing the dynamics of competition
  • the three most powerful questions to ask about any brand
  • why collaboration is the key to brand-building
  • how design determines a customer’s experience
  • how to test brand concepts quickly and cheaply
  • the importance of managing brands from the inside
©2006 Marty Neumeier (P)2025 Marty Neumeier Marketing Marketing & Sales

Listeners also enjoyed...

 ZAG cover art
Building a StoryBrand 2.0 cover art
The Brand Flip cover art
Scramble: How Agile Strategy Can Build Epic Brands in Record Time cover art
How Brands Grow cover art
The 22 Immutable Laws of Marketing cover art
$100M Money Models cover art
The Win Without Pitching Manifesto cover art
The 22 Immutable Laws of Branding cover art
Business Made Simple cover art
The 46 Rules of Genius cover art
The E-Myth Revisited cover art
The 38 Letters from J.D. Rockefeller to His Son cover art
Pitch cover art
Change by Design, Revised and Updated cover art
Day Trading Attention cover art
All stars
Most relevant
I enjoyed it definitely good for marketing and branding if you’re looking for inspiration on marketing your brand this book will be of great value

Short and sweet on branding

Something went wrong. Please try again in a few minutes.