Showing results by author "Jay Baer"

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    • Talk Triggers

    • The Complete Guide to Creating Customers with Word-of-Mouth
    • By: Jay Baer, Daniel Lemin
    • Narrated by: Jay Baer, Daniel Lemin, Ted Wright
    • Length: 5 hrs and 34 mins
    • Unabridged
    • Overall
      5 out of 5 stars 1
    • Performance
      5 out of 5 stars 1
    • Story
      5 out of 5 stars 1

    Word of mouth is directly responsible for 19 percent of all purchases, and influences as much as 90 percent. Every human on Earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1 percent of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business.

    Regular price: £19.29

    • Hug Your Haters

    • How to Embrace Complaints and Keep Your Customers
    • By: Jay Baer
    • Narrated by: Jay Baer
    • Length: 5 hrs and 36 mins
    • Unabridged
    • Overall
      5 out of 5 stars 3
    • Performance
      5 out of 5 stars 3
    • Story
      5 out of 5 stars 3

    Technology has evaporated the barriers of complaint. With smartphones and always-on Internet access, consumers complain more often and across more channels, many of them public. This requires a completely new system for instantly finding, evaluating, and addressing these complaints. Jay Baer and Edison Research conducted a landmark study of more than 2,000 consumers and found that not all complainers ("haters") are created equal.

    • How to Embrace Complaints and Keep Your Customers
    • By: Jay Baer
    • Narrated by: Jay Baer
    • Length: 5 hrs and 36 mins
    • Release date: 01-03-16
    • 5 out of 5 stars 3 ratings

    Regular price: £18.39

    • Youtility

    • Why Smart Marketing Is About Help Not Hype
    • By: Jay Baer
    • Narrated by: Marcus Sheridan, Jay Baer
    • Length: 4 hrs and 51 mins
    • Unabridged
    • Overall
      4.5 out of 5 stars 21
    • Performance
      4.5 out of 5 stars 18
    • Story
      4.5 out of 5 stars 19

    Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.

    • 3 out of 5 stars
    • good summary for content marketing

    • By Marko Laving on 23-10-17

    Regular price: £16.49

    • New Rules for Business

    • Groundswell Expanded and Revised Edition; Content Rules; The Now Revolution
    • By: Charlene Li, Josh Bernoff, Ann Handley, and others
    • Narrated by: Josh Bernoff, Ann Handley, C. C. Chapman, and others
    • Length: 22 hrs and 53 mins
    • Unabridged
    • Overall
      1 out of 5 stars 1
    • Performance
      0 out of 5 stars 0
    • Story
      0 out of 5 stars 0

    Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry - yet it's still utterly foreign to most companies running things now. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable.

    Regular price: £38.49

    • The Now Revolution

    • 7 Shifts to Make Your Business Faster, Smarter and More Social
    • By: Jay Baer, Amber Naslund
    • Narrated by: Erik Synnestvedt
    • Length: 6 hrs and 9 mins
    • Unabridged
    • Overall
      0 out of 5 stars 0
    • Performance
      0 out of 5 stars 0
    • Story
      0 out of 5 stars 0

    Today, business moves at the speed of thought. The web enables a perpetual cycle of interaction and feedback, and every status update or tweet that mentions your company or brand either helps or hurts you reputation in real-time. Customers expect a level of attentiveness and responsiveness that most companies can’t live up to. Can you?

    Regular price: £20.39