Showing results by publisher "Tantor Audio" in Marketing
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The Copywriter's Handbook
- A Step-By-Step Guide to Writing Copy That Sells, 4th Edition
- By: Robert W. Bly
- Narrated by: Barry Abrams
- Length: 14 hrs and 3 mins
- Unabridged
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Overall17
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Performance16
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This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:
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Awesome book!
- By Gus Oliver on 11-07-25
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The Copywriter's Handbook
- A Step-By-Step Guide to Writing Copy That Sells, 4th Edition
- Narrated by: Barry Abrams
- Length: 14 hrs and 3 mins
- Release date: 29-09-20
- Language: English
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£12.99 or free with trial. Auto-renews at £8.99/month after trial. See eligibility.
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Marketing for Dummies, 6th Edition
- By: Jeanette McMurtry MBA
- Narrated by: Gina Marie Davies
- Length: 16 hrs and 41 mins
- Unabridged
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In a post-pandemic, up or down economy, it's harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not only competes in a challenging market, but wins.
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Marketing for Dummies, 6th Edition
- Narrated by: Gina Marie Davies
- Length: 16 hrs and 41 mins
- Release date: 20-12-22
- Language: English
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£16.99 or free with trial. Auto-renews at £8.99/month after trial. See eligibility.
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Creating a Business Plan for Dummies
- By: Veechi Curtis
- Narrated by: Cat Gould
- Length: 11 hrs and 34 mins
- Unabridged
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Overall7
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Performance6
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Whether you're starting a new business or you've been trading for a while, Creating a Business Plan for Dummies covers everything you need to know. Figure out whether your business idea is likely to work, how to identify your strategic advantage, and what you can do to gain an edge on the competition. Discover why a business plan doesn't have to be a 30-page document that takes days to write, but can be a simple process that you do in stages as you work through your business concept.
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I liked the chapter breakdowns
- By Ben Jago on 03-02-25
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Creating a Business Plan for Dummies
- Narrated by: Cat Gould
- Length: 11 hrs and 34 mins
- Release date: 29-10-19
- Language: English
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£12.99 or free with trial. Auto-renews at £8.99/month after trial. See eligibility.
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Digital Marketing All-in-One for Dummies (2nd Edition)
- By: Stephanie Diamond
- Narrated by: Emily Durante
- Length: 23 hrs and 53 mins
- Unabridged
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Digital Marketing All-in-One For Dummies is the most comprehensive tool for marketers looking to beef up their online presence. In this edition, you'll learn the latest trends in digital marketing strategies, including brand-new insight on how to incorporate artificial intelligence into your marketing plans. You'll also get the latest information on how to manage your customers' experiences, create exceptional marketing content, get help from influencers, and leverage social accounts for more followers and greater profits
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Digital Marketing All-in-One for Dummies (2nd Edition)
- Narrated by: Emily Durante
- Length: 23 hrs and 53 mins
- Release date: 16-05-23
- Language: English
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£16.99 or free with trial. Auto-renews at £8.99/month after trial. See eligibility.
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Marketing with AI for Dummies
- By: Shiv Singh
- Narrated by: Mike Lenz
- Length: 15 hrs and 25 mins
- Unabridged
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Marketing with AI For Dummies is your introduction to the revolution that's occurring in the marketing industry, thanks to artificial intelligence tools that can create text, images, audio, video, websites, and beyond. This book captures the insight of leading marketing executive Shiv Singh on how AI will change marketing, helping new and experienced marketers tackle AI marketing plans, content, creative assets, and localized campaigns. You'll also learn to manage SEO and customer personalization with powerful new technologies.
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Marketing with AI for Dummies
- Narrated by: Mike Lenz
- Length: 15 hrs and 25 mins
- Release date: 29-10-24
- Language: English
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£12.99 or free with trial. Auto-renews at £8.99/month after trial. See eligibility.
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Product Management for Dummies
- By: Brian Lawley, Pamela Schure
- Narrated by: Chris Sorensen
- Length: 12 hrs and 54 mins
- Unabridged
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Overall4
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Performance3
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Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America - yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential job - or simply aspire to break into a new role - Product Management for Dummies gives you the tools to increase your skill level and manage products like a pro.
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Not a fan of the narrator
- By Julia on 02-03-20
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Product Management for Dummies
- Narrated by: Chris Sorensen
- Length: 12 hrs and 54 mins
- Release date: 28-06-19
- Language: English
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£12.99 or free with trial. Auto-renews at £8.99/month after trial. See eligibility.
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Social Media Marketing All-in-One for Dummies (4th Edition)
- By: Jan Zimmerman, Deborah Ng
- Narrated by: Megan Tusing
- Length: 21 hrs and 41 mins
- Unabridged
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Overall2
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Marketing your business through social media isn't an option these days - it's absolutely imperative. In this new edition of the best-selling Social Media Marketing All-in-One for Dummies, you'll get comprehensive, expert guidance on how to use the latest social media platforms to promote your business, reach customers, and thrive in the global marketplace.
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Review
- By Amazon Customer on 09-01-23
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Social Media Marketing All-in-One for Dummies (4th Edition)
- Narrated by: Megan Tusing
- Length: 21 hrs and 41 mins
- Release date: 31-03-20
- Language: English
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£16.99 or free with trial. Auto-renews at £8.99/month after trial. See eligibility.
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Affiliate Marketing for Dummies
- By: Paul Mladjenovic CFP, Ted Sudol
- Narrated by: Al Kessel
- Length: 13 hrs and 39 mins
- Unabridged
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Affiliate marketing is your route to earning some serious bucks. Thousands of companies both large and small like Amazon, Sears, Best Buy, Overstock, Lowe's, Priceline, and others have programs so you can profit from the thousands of products they offer. Affiliate marketing is ideal for bloggers looking to monetize their work. This is a multibillion-dollar market, and there are more than 10 million people involved in the biz worldwide. There's always room for more because the opportunity keeps growing as more and more companies offer affiliate programs.
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Good 👍
- By Chino on 06-10-23
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Affiliate Marketing for Dummies
- Narrated by: Al Kessel
- Length: 13 hrs and 39 mins
- Release date: 08-09-20
- Language: English
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£12.99 or free with trial. Auto-renews at £8.99/month after trial. See eligibility.
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Herd
- How to Change Mass Behaviour by Harnessing Our True Nature
- By: Mark Earls
- Narrated by: Dennis Holland
- Length: 12 hrs and 50 mins
- Unabridged
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Since the Enlightenment, there has been a very simple but widely held assumption that we are a species of thinking individuals and that human behavior is best understood by examining the psychology of individuals. It appears, however, that this insight is plain wrong. The evidence from a number of leading behavioral and neuroscientists suggests that our species is designed as a herd or group animal. Mark Earls applies this evidence to the traditional mechanisms of marketing and consumer behavior, with a result that necessitates a complete rethinking about these subjects.
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Herd
- How to Change Mass Behaviour by Harnessing Our True Nature
- Narrated by: Dennis Holland
- Length: 12 hrs and 50 mins
- Release date: 10-07-20
- Language: English
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£12.99 or free with trial. Auto-renews at £8.99/month after trial. See eligibility.
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YouTube Channels for Dummies (2nd Edition)
- By: Rob Ciampa, Theresa Go, Matt Ciampa, and others
- Narrated by: Jonathan Yen
- Length: 13 hrs and 51 mins
- Unabridged
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Overall4
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Performance4
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YouTube has the eyes and ears of two billion monthly users. YouTube Channels for Dummies, 2nd Edition offers proven steps to attracting a chunk of those billions to your personal or business channel. This updated guide offers insight from a quartet of YouTube channel content creators, managers, marketers, and analysts as they share the secrets of creating great content, building an audience, and interacting with your viewers.
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Awful
- By Unclepigg on 15-08-23
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YouTube Channels for Dummies (2nd Edition)
- Narrated by: Jonathan Yen
- Length: 13 hrs and 51 mins
- Release date: 10-11-20
- Language: English
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£12.99 or free with trial. Auto-renews at £8.99/month after trial. See eligibility.
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Customer Experience for Dummies
- By: Roy Barnes, Bob Kelleher
- Narrated by: Stephen R. Thorne
- Length: 11 hrs and 6 mins
- Unabridged
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A positive customer experience is absolutely essential to keeping your business relevant. Today's business owners need to know how to connect and engage with their customers through a variety of different channels, including online reviews and word of mouth. Customer Experience for Dummies helps you listen to your customers and offers friendly, practical, and easy-to-implement solutions for incorporating customer engagement into your business plans and keep the crowds singing your praises.
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Customer Experience for Dummies
- Narrated by: Stephen R. Thorne
- Length: 11 hrs and 6 mins
- Release date: 30-06-20
- Language: English
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£12.99 or free with trial. Auto-renews at £8.99/month after trial. See eligibility.
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Launching & Building a Brand for Dummies
- By: Amy Will
- Narrated by: Susan Hanfield
- Length: 14 hrs and 44 mins
- Unabridged
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In Launching & Building a Brand for Dummies, Amy Will covers everything from crafting a powerful brand identity and planning that all-important launch to being prepared to scale up as you begin to take off.
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References
- By Marc on 17-10-25
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Launching & Building a Brand for Dummies
- Narrated by: Susan Hanfield
- Length: 14 hrs and 44 mins
- Release date: 15-03-22
- Language: English
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£12.99 or free with trial. Auto-renews at £8.99/month after trial. See eligibility.
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Business Writing for Dummies
- 3rd Edition
- By: Natalie Canavor
- Narrated by: Romy Nordlinger
- Length: 18 hrs and 18 mins
- Unabridged
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The ability to write well is a key part of your professional success. From reports and presentations to e-mails and Facebook posts, whether you're a marketer, customer service rep, or manager, being able to write clearly and for the right audience is critical to moving your business forward. The techniques covered in this book will arm you with the skills you need to write better business communications. Inside you'll find: planning each communication; editing and fine-tuning your copy; building your personal brand with communications; writing bids, proposals, and reports; and more.
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Business Writing for Dummies
- 3rd Edition
- Narrated by: Romy Nordlinger
- Length: 18 hrs and 18 mins
- Release date: 23-04-21
- Language: English
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£16.99 or free with trial. Auto-renews at £8.99/month after trial. See eligibility.
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Get the Meeting!
- An Illustrative Contact Marketing Playbook
- By: Stu Heinecke
- Narrated by: Jonathan Yen
- Length: 10 hrs and 16 mins
- Unabridged
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Hall-of-Fame-nominated marketer and Wall Street Journal cartoonist Stu Heinecke's innovative concept of Contact Marketing - using personalized campaigns to create alliances with executive assistants and reach the elusive VIPs who can make or break a sale, with response rates as high as 100 percent - has helped professionals around the world open more doors in their careers and reach new heights of success. Now, Heinecke shares the latest tips, tools, and tactics to help listeners break through to their top accounts in the most effective ways possible.
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Get the Meeting!
- An Illustrative Contact Marketing Playbook
- Narrated by: Jonathan Yen
- Length: 10 hrs and 16 mins
- Release date: 07-01-20
- Language: English
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£12.99 or free with trial. Auto-renews at £8.99/month after trial. See eligibility.
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Branding for Dummies, 2nd Edition
- By: Bill Chiaravalle, Barbara Findlay Schenck
- Narrated by: James Fouhey
- Length: 14 hrs and 38 mins
- Unabridged
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Whether your business is large or small, global or local, this new edition of Branding for Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much more.
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Well worth a listen.
- By IDAR on 27-03-24
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Branding for Dummies, 2nd Edition
- Narrated by: James Fouhey
- Length: 14 hrs and 38 mins
- Release date: 10-09-19
- Language: English
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£12.99 or free with trial. Auto-renews at £8.99/month after trial. See eligibility.
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Direct Selling for Dummies
- By: Belinda Ellsworth
- Narrated by: Tiffany Morgan
- Length: 12 hrs and 51 mins
- Unabridged
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The direct sales industry is going strong, with more participants now than any time in the past, yet with less face-to-face engagement. Businesses are operating online, people are shopping online, and more people are recruiting through platforms like social media. If you hope to be a direct sales success, now is the time to get up to speed on what that means today. This book shows you everything you need to know, and gives you the tools you need to put your ideas into action.
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Direct Selling for Dummies
- Narrated by: Tiffany Morgan
- Length: 12 hrs and 51 mins
- Release date: 27-08-19
- Language: English
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£12.99 or free with trial. Auto-renews at £8.99/month after trial. See eligibility.
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Counter-Cola
- A Multinational History of the Global Corporation
- By: Amanda Ciafone
- Narrated by: Hillary Huber
- Length: 15 hrs and 49 mins
- Unabridged
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Counter-Cola charts the history of one of the world's most influential and widely known corporations, the Coca-Cola Company. It tells the story of how, over the past 130 years, the corporation has tried to make its products and brands physically and culturally a central part of global daily life in over 200 countries. Through this story of Coca-Cola, Amanda Ciafone reveals the pursuit of corporate power within the key economic transformations-liberal, developmentalist, neoliberal - of the 20th and 21st centuries. A story of global capitalism, it is not without contest.
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Awful reading. Hilary Huber sounds like a robot
- By Anonymous on 15-10-19
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Counter-Cola
- A Multinational History of the Global Corporation
- Narrated by: Hillary Huber
- Length: 15 hrs and 49 mins
- Release date: 28-06-19
- Language: English
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£16.99 or free with trial. Auto-renews at £8.99/month after trial. See eligibility.
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Non-Obvious
- How to Think Different, Curate Ideas & Predict the Future
- By: Rohit Bhargava
- Narrated by: Tom Zingarelli
- Length: 5 hrs and 29 mins
- Unabridged
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Overall9
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Performance8
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What do Disney, Bollywood, and "the Batkid" teach us about how to create celebrity experiences for our audiences? How can a vending machine inspire world peace? Can being "imperfect" make your business more marketable? Can a selfie improve one's confidence? When can addiction be a good thing?
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Non-Obvious
- How to Think Different, Curate Ideas & Predict the Future
- Narrated by: Tom Zingarelli
- Length: 5 hrs and 29 mins
- Release date: 10-11-15
- Language: English
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£12.99 or free with trial. Auto-renews at £8.99/month after trial. See eligibility.
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Friction
- Passion Brands in the Age of Disruption
- By: Jeff Rosenblum, Jordan Berg
- Narrated by: Roger Wayne
- Length: 3 hrs and 4 mins
- Unabridged
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Every industry around the globe is being completely disrupted. Brands know a new approach is needed. But most don't realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements. Friction argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth.
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Friction
- Passion Brands in the Age of Disruption
- Narrated by: Roger Wayne
- Length: 3 hrs and 4 mins
- Release date: 16-07-19
- Language: English
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£7.99 or free with trial. Auto-renews at £8.99/month after trial. See eligibility.
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Multicultural Intelligence (Updated and Revised 2nd Edition)
- Eight Make-or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation
- By: David R. Morse
- Narrated by: Mike Chamberlain
- Length: 8 hrs and 33 mins
- Unabridged
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With decades of experience in multicultural marketing, author David Morse reviews the history of marketing to black, Hispanic, Asian, and LGBTQ consumers. He explains how including appropriate cultural cues in advertising can build brand loyalty that will pay huge dividends. He also cautions that missing the mark with advertising that excludes or is culturally offensive can be a costly mistake.
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Multicultural Intelligence (Updated and Revised 2nd Edition)
- Eight Make-or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation
- Narrated by: Mike Chamberlain
- Length: 8 hrs and 33 mins
- Release date: 27-11-18
- Language: English
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£12.99 or free with trial. Auto-renews at £8.99/month after trial. See eligibility.
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