Showing titles in Consumer Behavior & Market Research
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Influence, New and Expanded
- The Psychology of Persuasion
- By: Robert B. Cialdini
- Narrated by: Robert B. Cialdini
- Length: 20 hrs and 43 mins
- Unabridged
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Overall514
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Performance436
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Story434
The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications. In the new edition of this highly acclaimed bestseller...
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Use the speed function to listen at x1.45
- By Joe Dix on 08-07-22
Preview -
Influence, New and Expanded
- The Psychology of Persuasion
- Narrated by: Robert B. Cialdini
- Length: 20 hrs and 43 mins
- Release date: 04-05-21
- Language: English
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£18.25 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Unreasonable Hospitality
- The Remarkable Power of Giving People More Than They Expect - The New York Times Bestseller
- By: Will Guidara
- Narrated by: Will Guidara
- Length: 8 hrs and 37 mins
- Unabridged
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Overall257
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Performance246
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Story246
Brought to you by Penguin. Essential lessons in hospitality for every business, from the former co-owner of legendary restaurant Eleven Madison Park. Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling two-star brasserie that had never quite lived up to its...
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I finished the book
- By Schalk Meintjes on 04-07-25
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Unreasonable Hospitality
- The Remarkable Power of Giving People More Than They Expect - The New York Times Bestseller
- Narrated by: Will Guidara
- Length: 8 hrs and 37 mins
- Release date: 08-02-24
- Language: English
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£12.06 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Fidelización
- estrategias para el éxito de las pequeñas empresas
- By: Bright Days
- Narrated by: Fran Galvan
- Length: 1 hr and 11 mins
- Unabridged
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Overall0
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Performance0
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Story0
Convierte clientes ocasionales en seguidores leales y defensores de tu marca. En un mercado cada vez más competitivo, no gana quien tiene el mejor producto, sino quien logra que sus clientes regresen una y otra vez. Este libro es una guía práctica y estratégica para propietarios de pequeñas empresas, emprendedores y profesionales del marketing que desean construir algo más valioso que ventas: relaciones duraderas con sus clientes.
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Fidelización
- estrategias para el éxito de las pequeñas empresas
- Narrated by: Fran Galvan
- Length: 1 hr and 11 mins
- Release date: 02-07-26
- Language: Spanish
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£6.39 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Misbelief
- What Makes Rational People Believe Irrational Things
- By: Dan Ariely
- Narrated by: Simon Jones
- Length: 9 hrs and 57 mins
- Unabridged
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Overall66
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Performance58
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Story58
'Thoughtful, moving and well-written' - Yuval Noah Harari 'An urgent examination of the human attraction to misinformation' - Daniel H. Pink Misinformation affects us daily, from social media to politics and even personal relationships. Policing social media alone cannot solve the complex...
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Interesting but perhaps one-sided
- By MR M G on 30-07-24
Preview -
Misbelief
- What Makes Rational People Believe Irrational Things
- Narrated by: Simon Jones
- Length: 9 hrs and 57 mins
- Release date: 19-09-23
- Language: English
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Behavioural Economics
- Psychology, Neuroscience, and the Human Side of Economics
- By: David Orrell
- Narrated by: Dan Bottomley
- Length: 4 hrs and 48 mins
- Unabridged
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Overall8
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Performance6
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Story6
The controversial science that claims to have revolutionised economics. For centuries, economics was dominated by the idea that we are rational individuals who optimise our own ‘utility’. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don’t really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational, we are prone to ‘cognitive biases’ with complex effects on decision-making, such as forgetting to prepare for retirement.
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amusing with errors
- By Richard Tol on 05-05-24
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Behavioural Economics
- Psychology, Neuroscience, and the Human Side of Economics
- Narrated by: Dan Bottomley
- Series: Hot Science Series
- Length: 4 hrs and 48 mins
- Release date: 01-11-21
- Language: English
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Punters
- How Paddy Power Bet Billions and Changed Gambling Forever
- By: Aaron Rogan
- Narrated by: Aidan Kelly
- Length: 9 hrs and 15 mins
- Unabridged
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Overall94
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Performance74
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Story74
The story of Paddy Power’s growth from a small chain of Irish bookies to the biggest gambling company in the world. Flutter Entertainment, the parent company of Paddy Power, is the largest gambling business in the world. The evidence of that success is visible everywhere, from shop fronts and...
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Addiction by design - Paddy Power Betfair
- By KingCharles on 14-10-21
Preview -
Punters
- How Paddy Power Bet Billions and Changed Gambling Forever
- Narrated by: Aidan Kelly
- Length: 9 hrs and 15 mins
- Release date: 14-10-21
- Language: English
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The Day the World Stops Shopping
- By: J. B. MacKinnon
- Narrated by: Kaleo Griffith
- Length: 11 hrs and 53 mins
- Unabridged
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Overall25
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Performance22
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Story22
We are using up the planet at almost double the rate it can regenerate. To support our economies, we're told we must shop now like we've never shopped before. And whilst we can do it more responsibly, the scale of our consumption remains the biggest factor in the ruination of the planet. Yet our reliance on stuff continues to grow. But what would our world look like if we stopped? Would civilisation collapse? Would the planet's ecology be reborn? What would happen to the way we think, make products, use time, express our individuality? Would life be better - or worse?
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Tricky voice and all too long
- By A. Hankin on 07-01-26
Preview -
The Day the World Stops Shopping
- Narrated by: Kaleo Griffith
- Length: 11 hrs and 53 mins
- Release date: 03-06-21
- Language: English
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£11.20 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Happy Money
- The Science of Smarter Spending
- By: Elizabeth Dunn, Michael Norton
- Narrated by: B.J. Harrison
- Length: 5 hrs and 29 mins
- Unabridged
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Overall56
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Performance48
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Story48
Happy Money offers a tour of new research on the science of spending. Most people recognize that they need professional advice on how to earn, save, and invest their money. When it comes to spending that money, most people just follow their intuitions. But scientific research shows that those intuitions are often wrong.
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Interesting perspective
- By rvegmen on 18-06-16
Preview -
Happy Money
- The Science of Smarter Spending
- Narrated by: B.J. Harrison
- Length: 5 hrs and 29 mins
- Release date: 21-10-13
- Language: English
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£11.29 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Hooked: How to Build Habit-Forming Products
- By: Nir Eyal, Ryan Hoover
- Narrated by: Nir Eyal
- Length: 4 hrs and 40 mins
- Unabridged
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Overall796
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Performance657
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Story652
Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.
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Can't listen to narrator
- By Observer on 05-06-15
Preview -
Hooked: How to Build Habit-Forming Products
- Narrated by: Nir Eyal
- Length: 4 hrs and 40 mins
- Release date: 22-01-14
- Language: English
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£10.58 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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The Challenger Sale
- How To Take Control of the Customer Conversation
- By: Matthew Dixon, Brent Adamson
- Narrated by: Matthew Dixon, Brent Adamson
- Length: 5 hrs and 43 mins
- Unabridged
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Overall57
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Performance49
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Story49
Brought to you by Penguin. THE INTERNATIONAL BESTSELLER: OVER HALF A MILLION COPIES SOLD Matthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge them! What's the secret to sales success? If you're like most business leaders...
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Limited learning
- By Andrew Mc Daniel on 25-08-22
Preview -
The Challenger Sale
- How To Take Control of the Customer Conversation
- Narrated by: Matthew Dixon, Brent Adamson
- Length: 5 hrs and 43 mins
- Release date: 10-02-22
- Language: English
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The Rules That Make Us
- How Culture Shapes the Way We Act, Think, Believe and Buy
- By: Oliver Sweet
- Narrated by: Oliver Sweet
- Length: 9 hrs and 36 mins
- Unabridged
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Overall1
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Performance1
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Story1
'A clear, compassionate, and much-needed book for our time' - Christian Madsbjerg, author of Look and Sensemaking Oliver Sweet is one of the world's leading business anthropologists. He works with brands like Coke, Ikea, Google and Dyson, as well as local councils and national governments, to...
Preview -
The Rules That Make Us
- How Culture Shapes the Way We Act, Think, Believe and Buy
- Narrated by: Oliver Sweet
- Length: 9 hrs and 36 mins
- Release date: 26-02-26
- Language: English
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£17.94 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Methods of Persuasion
- How to Use Psychology to Influence Human Behavior
- By: Nick Kolenda
- Narrated by: Mike Norgaard
- Length: 6 hrs and 6 mins
- Unabridged
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Overall185
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Performance160
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Story159
Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence people's thoughts. He developed a "mind reading" stage show depicting that phenomenon, and his demonstrations have been seen by over a million people across the globe. Methods of Persuasion reveals that secret for the first time. You'll learn how to use those principles to influence people's thoughts in your own life.
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Thoroughly enjoyable
- By Donna McConnell on 14-02-18
Preview -
Methods of Persuasion
- How to Use Psychology to Influence Human Behavior
- Narrated by: Mike Norgaard
- Length: 6 hrs and 6 mins
- Release date: 18-09-17
- Language: English
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£12.23 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Product-Led Growth
- How to Build a Product That Sells Itself
- By: Wes Bush
- Narrated by: Derek Dysart
- Length: 4 hrs and 23 mins
- Unabridged
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Overall58
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Performance43
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Story43
Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers. But what does it mean to be "product-led"? How do you know if a product-led growth strategy makes sense for your business? And most importantly, how do you execute it? You’ll find answers to all of these questions inside this audiobook.
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practical and easy to read
- By Anonymous on 15-09-25
Preview -
Product-Led Growth
- How to Build a Product That Sells Itself
- Narrated by: Derek Dysart
- Length: 4 hrs and 23 mins
- Release date: 28-10-19
- Language: English
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How to Build a Billion Dollar App
- Discover the secrets of the most successful entrepreneurs of our time
- By: George Berkowski
- Narrated by: Christopher Ragland
- Length: 12 hrs and 5 mins
- Unabridged
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Overall185
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Performance158
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Story156
THE ULTIMATE GUIDE TO BUILDING AN APP-BASED BUSINESS 'A must read for anyone who wants to start a mobile app business' Riccardo Zacconi, founder and CEO King Digital (maker of Candy Crush Saga) 'A fascinating deep dive into the world of billion-dollar apps. Essential reading for anyone trying to...
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Worth my time reading! Excellent
- By Anonymous on 04-01-18
Preview -
How to Build a Billion Dollar App
- Discover the secrets of the most successful entrepreneurs of our time
- Narrated by: Christopher Ragland
- Length: 12 hrs and 5 mins
- Release date: 06-04-17
- Language: English
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Misbehaving
- The Making of Behavioral Economics
- By: Richard H. Thaler
- Narrated by: L. J. Ganser
- Length: 13 hrs and 35 mins
- Unabridged
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Overall1,091
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Performance925
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Story917
Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans - predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth - and change the way we think about economics, ourselves, and our world.
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Behavioural Economics in Perspective
- By Judy Corstjens on 27-01-16
Preview -
Misbehaving
- The Making of Behavioral Economics
- Narrated by: L. J. Ganser
- Length: 13 hrs and 35 mins
- Release date: 18-05-15
- Language: English
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Citizens
- Why the Key to Fixing Everything Is All of Us
- By: Jon Alexander
- Narrated by: Jon Alexander, Brian Eno
- Length: 8 hrs and 52 mins
- Abridged
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Overall30
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Performance27
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Story27
"Citizens" opens up a new way of understanding ourselves and shows us what we must do to survive and thrive – as individuals, as organisations, as nations, even as a species. Jon Alexander's consultancy, the New Citizenship Project, has helped revitalise some of Britain's biggest organisations such as the Co-op, The Guardian and the National Trust. Here, with the New York Times bestselling writer Ariane Conrad, he shows how human history has moved from the Subject Story of kings and empires to the current Consumer Story.
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An insightful and uplifting read
- By Amazon Customer on 29-11-22
Preview -
Citizens
- Why the Key to Fixing Everything Is All of Us
- Narrated by: Jon Alexander, Brian Eno
- Length: 8 hrs and 52 mins
- Release date: 14-11-22
- Language: English
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£13.92 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Nudge
- Improving Decisions About Health, Wealth, and Happiness
- By: Richard H. Thaler, Cass R. Sunstein
- Narrated by: Sean Pratt
- Length: 10 hrs and 35 mins
- Unabridged
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Overall62
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Performance44
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Story45
Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we are all susceptible to various biases that can lead us to blunder. Our mistakes can make us poor and unhealthy. We often make bad decisions about education, personal finance, health care, family, and the environment.
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Good start but drifts a little
- By Nadia Hayes on 11-04-09
Preview -
Nudge
- Improving Decisions About Health, Wealth, and Happiness
- Narrated by: Sean Pratt
- Length: 10 hrs and 35 mins
- Release date: 02-07-08
- Language: English
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The Pricing Roadmap
- How to Design B2B SAAS Pricing Models That Your Customers Will Love
- By: Ulrik Lehrskov-Schmidt
- Narrated by: Ulrik Lehrskov-Schmidt
- Length: 6 hrs and 29 mins
- Unabridged
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Overall6
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Performance5
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Story5
Written in the trenches of helping hundreds of B2B SaaS businesses, The Pricing Roadmap will help you pour gasoline on the fire of your pricing. Ditch the guesswork with this step-by-step guide to designing SaaS pricing that grows your business—whether you’re a startup, prerevenue venture, or an established market leader.
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no pdf !!?
- By RonJ on 21-06-25
Preview -
The Pricing Roadmap
- How to Design B2B SAAS Pricing Models That Your Customers Will Love
- Narrated by: Ulrik Lehrskov-Schmidt
- Length: 6 hrs and 29 mins
- Release date: 08-02-24
- Language: English
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Magnetic Story Selling
- By: Dan Kennedy, Russell Brunson
- Narrated by: Dan Kennedy, Russell Brunson
- Length: 27 hrs and 44 mins
- Unabridged
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Overall2
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Performance2
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Story2
In Magnetic Story Selling, Russell Brunson and Dan Kennedy pull back the curtain on the science of storytelling in marketing and sales, revealing their proven frameworks for crafting stories that captivate audiences, build authority, and drive massive sales. This book combines exclusive, never-before-released transcripts and presentations from two of the most influential marketers of all time, along with modern strategies for digital storytelling that convert like wildfire.
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Magnetic Story Selling
- Narrated by: Dan Kennedy, Russell Brunson
- Length: 27 hrs and 44 mins
- Release date: 06-11-25
- Language: English
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The Transformation Economy
- Guiding Customers to Achieve Their Aspirations
- By: B. Joseph Pine II
- Narrated by: Mike Lenz, B. Joseph Pine II
- Length: 7 hrs and 19 mins
- Unabridged
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Overall0
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Performance0
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Story0
A new fundamental economic shift is emerging: an economy based on transformative experiences that guide people to change, achieve their aspirations, and become who they want to be. Welcome to the Transformation Economy. Creating transformative experiences offers businesses the largest opportunity for creating economic value today, particularly as goods and services become increasingly commoditized. Enterprises can create no greater value than to help customers achieve their aspirations—whether improving health, increasing wealth, developing wisdom, or finding purpose.
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The Transformation Economy
- Guiding Customers to Achieve Their Aspirations
- Narrated by: Mike Lenz, B. Joseph Pine II
- Length: 7 hrs and 19 mins
- Release date: 03-02-26
- Language: English
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