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The Pricing Roadmap

How to Design B2B SAAS Pricing Models That Your Customers Will Love

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About this listen

Pricing can make or break a SaaS company. Get it right and watch your product click with your market, dropping acquisition costs and exploding growth. Get it wrong and join the graveyard of great SaaS products that never turned into great SaaS businesses.

The Pricing Roadmap teaches you how to design pricing models that both your customers and your sales team will love. Learn how to:

  • Create packaging that makes your chief of sales high-five your chief of product
  • Pick pricing metrics that drive demand and expansion
  • Tap into every part of your customers’ budget
  • Validate new pricing before launch and migrate old customers

Written in the trenches of helping hundreds of B2B SaaS businesses, The Pricing Roadmap will help you pour gasoline on the fire of your pricing. Ditch the guesswork with this step-by-step guide to designing SaaS pricing that grows your business—whether you’re a startup, prerevenue venture, or an established market leader.

©2023 Ulrik Lehrskov-Schmidt (P)2023 Ulrik Lehrskov-Schmidt Consumer Behavior & Market Research Marketing & Sales Programming & Software Development Sales & Selling Software Development Marketing Technology Software Business Programming
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Awesome value in reading this book. I can highly recommend this book to any leader or product organisation

The tangible approach to pricing

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This is a great book, I think it's really useful for anyone in SaaS businesses.

great book

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Full of gems that, as a startup, one would not think to implement at the very beginning of your new and exciting product you are about to unleash on the world.

One of the best books on the subject

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this is a great practical tool to start working with pricing by asking good questions and use data to improve pricings.

practical roapmap to improve pricing

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Great content, but seriously.. why is there no downloadable PDF with the chats/images described? Very hard to imagine exactly what is described at times.

no pdf !!?

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