Showing titles in Advertising

This marketing guide is an essential listen for anyone looking to truly be “in the know” as a top marketer in today’s fast-paced sales landscape. Not only does Erik Huberman discuss marketing fundamentals like choosing the right advertising funnels or converting customers and lifetime value, but he also includes data, statistics, and anecdotes as evidence for his strategies. The Hawke Method will do for business and marketing what Dale Carnegie did for interpersonal relationships with How to Win Friends and Influence People.

Part memoir, part manifesto, this is the story of a woman determined to go deep inside a business she was raised to hate, so she could save the world – and herself – through advertising. What could possibly go wrong? As a high-level advertising creative director for 14 years, Lu Chekowsky...

Short, sweet, and jam-packed with incredibly valuable insights, this “mini-book” is a goldmine of mental pivots and actionable insights that will help you cut through the noise of your industry and become a voice of thought leadership at scale.

Do you want your business or brand on social media to thrive but find yourself struggling to get a sale, engagement, or even an endorsement? Are you sick of watching other businesses successfully grow their online presence, but you are unable to even get a follow? Have you tried applying the so-called “tricks” of the trade, but nothing seems to get you the kind of results that you desire?

Most dentists don't go into practice to become marketers, but sooner or later, every dentist runs into the same painful question: "How much should I be spending on marketing, and how do I know it's actually working?" That's where this book comes in. Written by Jonathan Fashbaugh, a marketing strategist who has spent more than two decades helping dentists grow profitable practices, The Marketing Mix That Works cuts through the hype and confusion to show dentists what actually drives new patients into the dental office.

Unleash the full power of Facebook ads and watch your business soar! In Facebook Ads Secrets, George Masterson pulls back the curtain on proven strategies for crafting ads that captivate audiences, drive engagement, and skyrocket your brand’s visibility.

Selling is the cornerstone of our economy and our society. Everyone sells - some just do it better than others. The million-dollar sales pros know that to sell well requires a complex set of skills, as well as the willingness to perfect relations with the customer. There is no one in the sales arena better versed on the subject of the Big C - the customer - and the significance of service and satisfaction tactics, than Barry J. Farber.

Penguin presents the audio edition of The Contagious Commandments written and read by Paul Kemp-Robertson and Chris Barth. Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to...

From early in life, we’re taught to compete in a preexisting game of comparison designed by someone else (listen to this sentence three times). And in doing so, we unconsciously submit to someone else’s rules. In business, this seems smart. Buy Google Ads for the keywords that indicate someone is already shopping and yell, “Pick me! Pick me!” The unquestioned rationale is: Demand exists, and if our business can tap into that existing demand, we will find customers—and customers lead to profits.

Do you dream of creating delicious baked goods right from your home kitchen and turning that passion into a successful business? 'How to Start a Home-Based Bakery Business' is your go-to resource for understanding every aspect of launching, managing, and growing your bakery business from home. Covering everything from setting up your kitchen and perfecting your recipes to branding and marketing, this book offers practical advice for aspiring bakers ready to make their mark.

Short, sweet, and jam-packed with incredibly valuable insights, this audiobook is an actionable guide to creating massive differentiation in your business.

In Collaboration Is King, we’ll dive into the collaboration space, explore the modern brand, and look at what’s required to deploy marketing that moves people. In doing so, we’ll explore how to make the most of this approach and how to create a culture of collaboration in your work space.

The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective, sustainable influencer marketing plan in order for their brands to succeed. We are amid an unprecedented digital transformation and tapping into this...

Jack Trout, one of the most respected marketing gurus in the world, shows why some of today's biggest brands are having trouble and how to avoid repeating their mistakes. With the help of in-depth case studies chronicling the events leading up to the falls from grace of Sears, Miller Brewing, Xerox, Crest, Burger King, and other past market leaders, he identifies the ten most common mistakes...

The Divided Brain introduces a powerful metaphor rooted in neuroscience: our minds are driven by two distinct but interlocking systems—the fast, emotional Old Brain and the slower, rational New Brain. Every decision your customers make, every instinct your team follows, and every reaction you encounter in a negotiation or pitch stems from the tension between these two mental gears.

Neryk Davydov brings 20+ years of marketing, branding, and sales experience for distributors, wholesalers, and retailers. His influence has been credited with helping business owners reach the millionaire’s club—before he started his own company. In 2006, he opened his own successful company. His success accelerated when he invested in personal growth, learning from millionaires the secrets of sales, marketing, and branding. Create your own brand and sell it by the bunches to earn income through other people’s efforts.

Have a passion project you want to share with world? Something amazing you always wanted to do, but don't know how to reach an audience? Trying to grow a following for your blog, YouTube channel, podcast, social platform or eComm business? Then let this audiobook walk you through SassyZenGirl's proven seven-step formula to go from zero (followers) to influencer status in just a few months! Learn how to grow a following of raving fans as one of the top influencers in your field - even if you are brand new, have no clue about marketing, and not a single follower yet!

Facebook is the most popular and effective social media to advertise a product or a business. It has more than 1.8 billion active users, and several ad formats. In this era people spend a tremendous amount of time on their phone and if you learn to target the right audience Facebook advertising will help you sell almost anything. This book covers the latest strategies that are working on Facebook right now.

Branding is a way for a business to make it to the top, plus improve its operations. This audiobook comprises years of experience, created to allow a complete beginner to grasp how the most powerful companies and small businesses handle branding.

When customers are truly thrilled about their experience with your product or service, they can become outspoken "evangelists" for your company. This group of satisfied believers can be converted into a potent marketing force to grow your universe of customers.