Showing results by narrator "Paul Larche" in All Categories
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The Divided Brain
- Understanding Human Behaviour in Branding and Business
- By: Paul Larche
- Narrated by: Paul Larche
- Length: 5 hrs and 10 mins
- Unabridged
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The Divided Brain introduces a powerful metaphor rooted in neuroscience: our minds are driven by two distinct but interlocking systems—the fast, emotional Old Brain and the slower, rational New Brain. Every decision your customers make, every instinct your team follows, and every reaction you encounter in a negotiation or pitch stems from the tension between these two mental gears.
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The Divided Brain
- Understanding Human Behaviour in Branding and Business
- Narrated by: Paul Larche
- Length: 5 hrs and 10 mins
- Release date: 07-08-25
- Language: English
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