Big Brands Big Trouble

Lessons Learned the Hard Way

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About this listen

Jack Trout, one of the most respected marketing gurus in the world, shows why some of today's biggest brands are having trouble and how to avoid repeating their mistakes. With the help of in-depth case studies chronicling the events leading up to the falls from grace of Sears, Miller Brewing, Xerox, Crest, Burger King, and other past market leaders, he identifies the ten most common mistakes that big brands make, and he develops a set of expert guidelines for marketing managers and executives on how to build, protect, manage, and expand their companies' brands and avoid brand-killing blunders.©2001 Jack Trout (P)2002 Penton Overseas, Inc.

Jack TroutJeff WoodmanPenton Overseas, Inc.

Advertising

Business Development & Entrepreneurship

Economics

Entrepreneurship

Marketing

Marketing & Sales

Business

Advertising Business Development & Entrepreneurship Economics Entrepreneurship Marketing Marketing & Sales Business

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