Showing results by publisher "Brilliance Audio" in Marketing & Sales
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How to Get a Meeting with Anyone
- The Untapped Selling Power of Contact Marketing
- By: Stu Heinecke, Jay Conrad Levinson - foreword
- Narrated by: Christopher Lane
- Length: 8 hrs and 12 mins
- Unabridged
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Hall of fame-nominated marketer and Wall Street Journal cartoonist Stu Heinecke discovered that he could get past traditional gatekeepers and reach those elusive executives by thinking outside the box and using personalized approaches that he calls "contact campaigns". Including presidents, a prime minister, celebrities, countless CEOs, and even the Danish model who later became his wife, Heinecke found that getting meetings with previously unreachable people was easier than ever.
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Avoid if you are an entrepreneur
- By ben on 30-06-17
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How to Get a Meeting with Anyone
- The Untapped Selling Power of Contact Marketing
- Narrated by: Christopher Lane
- Length: 8 hrs and 12 mins
- Release date: 16-02-16
- Language: English
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Regular price: £18.99 or 1 Credit
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The New Gold Standard
- 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company
- By: Joseph A. Michelli
- Narrated by: Joseph A. Michelli, Tom Parks
- Length: 8 hrs and 12 mins
- Unabridged
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The New Gold Standard takes you on an exclusive tour behind the scenes of The Ritz-Carlton Hotel Company. Granted unprecedented access to the company's executives, staff, and its award-winning Leadership Center training facilities, bestselling author Joseph Michelli explored every level of leadership within the organization.
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Great for Hospitality Industry
- By JP on 26-07-15
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The New Gold Standard
- 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company
- Narrated by: Joseph A. Michelli, Tom Parks
- Length: 8 hrs and 12 mins
- Release date: 16-12-14
- Language: English
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The Supply Chain Revolution
- Innovative Sourcing and Logistics for a Fiercely Competitive World
- By: Suman Sarkar
- Narrated by: Christopher Lane
- Length: 5 hrs and 32 mins
- Unabridged
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When CEOs think about the supply chain, it's usually to cut costs. But the smartest leaders see supply chain and sourcing for what they can be: hidden tools for outperforming the competition. Steve Jobs, upon returning to Apple in 1997, focused on transforming the supply chain. He hired Tim Cook - and the company sped up the development of new products, getting them into consumers' hands faster. The rest is history.
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Expected more; but still an interesting read.
- By Anonymous User on 15-11-20
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The Supply Chain Revolution
- Innovative Sourcing and Logistics for a Fiercely Competitive World
- Narrated by: Christopher Lane
- Length: 5 hrs and 32 mins
- Release date: 22-06-17
- Language: English
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Steal the Show
- From Speeches to Job Interviews to Deal-Closing Pitches, How to Guarantee a Standing Ovation for All the Performances in Your Life
- By: Michael Port
- Narrated by: Michael Port
- Length: 7 hrs and 38 mins
- Unabridged
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Every day there are moments when you must persuade, inform, and motivate others effectively. Each of those moments requires you, in some way, to play a role, to heighten the impact of your words, and to manage your emotions and nerves. Every interaction is a performance, whether you're speaking up in a meeting, pitching a client, or walking into a job interview.
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Nothing to learn here
- By Olof Winberg on 04-07-23
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Steal the Show
- From Speeches to Job Interviews to Deal-Closing Pitches, How to Guarantee a Standing Ovation for All the Performances in Your Life
- Narrated by: Michael Port
- Length: 7 hrs and 38 mins
- Release date: 06-10-15
- Language: English
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Combo Prospecting
- The Powerful One-Two Punch That Fills Your Pipeline and Wins Sales
- By: Tony J. Hughes
- Narrated by: Simon Mattacks
- Length: 8 hrs and 6 mins
- Unabridged
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How do you break through to impossible-to-reach executive buyers who are intent on blocking out the noise that confronts them every day? Old-school prospecting tactics or new-school techniques alone won't provide the answers. But Combo Prospecting will...by showing how to combine time-tested sales processes with cutting-edge social media strategies and clever technology hacks.
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Amazing book on new business sales
- By Lauren Joanna on 22-02-21
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Combo Prospecting
- The Powerful One-Two Punch That Fills Your Pipeline and Wins Sales
- Narrated by: Simon Mattacks
- Length: 8 hrs and 6 mins
- Release date: 16-01-18
- Language: English
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Dealing with Difficult People
- By: Roy Lilley
- Narrated by: Timothy Andrés Pabon
- Length: 3 hrs and 41 mins
- Unabridged
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Workplaces are filled with all types of people, and some of them can be very difficult to get along with. By understanding difficult people and their behaviors, a savvy individual can resolve the awkward and problematic situations they create. Dealing with Difficult People looks at difficult behavior - what drives it and how to cope with it by managing aggression, avoiding awkward situations, and keeping calm. This third edition provides tools and techniques for dealing with difficult customers, difficult people in the digital sphere, and difficult bosses.
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Couldn’t get past the first 15 minutes - awful narrator
- By C on 10-09-21
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Dealing with Difficult People
- Narrated by: Timothy Andrés Pabon
- Length: 3 hrs and 41 mins
- Release date: 28-05-19
- Language: English
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Questions That Sell
- The Powerful Process for Discovering What Your Customer Really Wants, Second Edition
- By: Paul Cherry
- Narrated by: Patrick Lawlor
- Length: 8 hrs and 14 mins
- Unabridged
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As a salesperson your product knowledge is extensive, but that's not enough. If you fail to ask the right questions - the ones that uncover a customer's real needs - you will never close the deal. Questions that Sell reveals advanced questioning techniques that will help you sell your products or services based on value to the customer, rather than price - and increase your success rate as a result.
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Questions That Sell
- The Powerful Process for Discovering What Your Customer Really Wants, Second Edition
- Narrated by: Patrick Lawlor
- Length: 8 hrs and 14 mins
- Release date: 14-12-17
- Language: English
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The Power of Why
- Breaking Out in a Competitive Marketplace
- By: C. Richard Weylman
- Narrated by: Jeff Cummings
- Length: 4 hrs and 50 mins
- Unabridged
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Does your competitor always get the sale, even though your products and service are just as good - if not better? The Power of Why tells listeners how to elevate their business performance regardless of their situation or position. Offering the same actionable, hands-on strategies Weylman has used to help companies of all sizes grow in the toughest conditions, The Power of Why is the new manual for business survival and growth.
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Great read if thinking about UVP’s
- By DLLE on 29-04-23
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The Power of Why
- Breaking Out in a Competitive Marketplace
- Narrated by: Jeff Cummings
- Length: 4 hrs and 50 mins
- Release date: 23-04-13
- Language: English
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Regular price: £15.99 or 1 Credit
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What Customers Crave
- How to Create Relevant and Memorable Experiences at Every Touchpoint
- By: Nicholas J. Webb
- Narrated by: James Foster
- Length: 7 hrs and 1 min
- Unabridged
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The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success
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a good CX book
- By dave on 08-12-20
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What Customers Crave
- How to Create Relevant and Memorable Experiences at Every Touchpoint
- Narrated by: James Foster
- Length: 7 hrs and 1 min
- Release date: 27-12-15
- Language: English
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Blockbusters
- Hit-making, Risk-taking, and the Big Business of Entertainment
- By: Anita Elberse
- Narrated by: Renee Raudman
- Length: 11 hrs and 44 mins
- Unabridged
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What's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL — along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? Anita Elberse, Harvard Business School's expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking audiobook, she explains a powerful truth about the fiercely competitive world of entertainment.
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Blockbusters
- Hit-making, Risk-taking, and the Big Business of Entertainment
- Narrated by: Renee Raudman
- Length: 11 hrs and 44 mins
- Release date: 15-10-13
- Language: English
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Regular price: £21.99 or 1 Credit
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Outside In
- The Power of Putting Customers at the Center of Your Business
- By: Harley Manning, Kerry Bodine
- Narrated by: Mel Foster
- Length: 7 hrs and 35 mins
- Unabridged
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The solution in each case was a focus on customer experience, the most powerful - and misunderstood - element of corporate strategy today. Customer experience is, quite simply, how your customers perceive their every interaction with your company. It’s a fundamental business driver. Here’s proof: over a recent five-year period during which the S&P 500 was flat, a stock portfolio of customer experience leaders grew 22 percent.
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Great Read
- By Lara Felix on 07-01-19
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Outside In
- The Power of Putting Customers at the Center of Your Business
- Narrated by: Mel Foster
- Length: 7 hrs and 35 mins
- Release date: 28-08-12
- Language: English
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Building Digital Culture
- A Practical Guide to Successful Digital Transformation
- By: Daniel Rowles, Thomas Brown
- Narrated by: Tom Parks
- Length: 8 hrs and 39 mins
- Unabridged
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Building Digital Culture aims to answer a simple question: How can organisations succeed when the environment they operate in is changing so quickly? The last thing businesses need today is a digital strategy. Instead, their strategy needs to be fit for our fast-changing digital world, where businesses have more data than they know what to do with, a media landscape that's exploded in size and complexity, the risk of a new disruption around every corner, and only one certainty: that this change won't let up.
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Building Digital Culture
- A Practical Guide to Successful Digital Transformation
- Narrated by: Tom Parks
- Length: 8 hrs and 39 mins
- Release date: 21-05-19
- Language: English
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Social Selling
- Techniques to Influence Buyers and Changemakers
- By: Tim Hughes, Matt Reynolds
- Narrated by: Timothy Andrés Pabon
- Length: 6 hrs and 36 mins
- Unabridged
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The digital landscape has changed buyers’ habits. Sales professionals now need to develop relationships with decision-makers through social networks to reach them early in the decision making process. Social Selling provides a practical, step-by-step outline for harnessing the skills and techniques necessary to achieve this, including developing a high quality community, building trust, developing authority and influence, and connecting with changemakers. It also discusses enterprise implementation of a social selling strategy and much more.
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Great read.
- By Mr. Chin on 09-08-19
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Social Selling
- Techniques to Influence Buyers and Changemakers
- Narrated by: Timothy Andrés Pabon
- Length: 6 hrs and 36 mins
- Release date: 18-06-19
- Language: English
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Understanding Digital Marketing
- Marketing Strategies for Engaging the Digital Generation
- By: Damian Ryan
- Narrated by: James Langton
- Length: 16 hrs and 1 min
- Unabridged
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The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web-marketing, the rules of new media, and researching the new generation of digital consumers. This fourth edition has been thoroughly revised with more information, fresh examples and case studies, and the latest developments in the industry.
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Brilliant! How to be a digital marketer.
- By Andrew on 16-05-19
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Understanding Digital Marketing
- Marketing Strategies for Engaging the Digital Generation
- Narrated by: James Langton
- Length: 16 hrs and 1 min
- Release date: 29-01-19
- Language: English
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Brand Seduction
- How Neuroscience Can Help Marketers Build Memorable Brands
- By: Daryl Weber
- Narrated by: Jeff Cummings
- Length: 6 hrs and 38 mins
- Unabridged
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For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act. In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections.
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A 'must-read' for entrepreneurs
- By Anon on 02-12-20
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Brand Seduction
- How Neuroscience Can Help Marketers Build Memorable Brands
- Narrated by: Jeff Cummings
- Length: 6 hrs and 38 mins
- Release date: 27-12-15
- Language: English
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Driven to Delight
- Delivering World-Class Customer Experience the Mercedes-Benz Way
- By: Joseph A. Michelli
- Narrated by: Joseph A. Michelli
- Length: 7 hrs and 31 mins
- Unabridged
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Driven to Delight offers an exclusive, behind-the-scenes look at CEO Steve Cannon and his leadership team's ambitious, multi-pronged strategy to elevate the company's customer experience to best-in-class across all brands and industries.
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Driven to Delight
- Delivering World-Class Customer Experience the Mercedes-Benz Way
- Narrated by: Joseph A. Michelli
- Length: 7 hrs and 31 mins
- Release date: 06-12-15
- Language: English
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Raise the Bar
- An Action-Based Method for Maximum Customer Reactions
- By: Jon Taffer, Karen Kelly
- Narrated by: Luke Daniels
- Length: 7 hrs and 14 mins
- Unabridged
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If there’s anyone who can prevent a bar or restaurant from going belly-up, it’s Jon Taffer. Widely considered the greatest authority in the food and beverage, hotel, and hospitality industries, he runs the biggest trade show in the business and has turned around nearly 1,000 bars and at least that many restaurants.
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Insightful
- By Reginald pelle on 04-07-21
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Raise the Bar
- An Action-Based Method for Maximum Customer Reactions
- Narrated by: Luke Daniels
- Length: 7 hrs and 14 mins
- Release date: 21-10-13
- Language: English
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Customer Service Training 101
- Quick and Easy Techniques That Get Great Results, Third Edition
- By: Renee Evenson
- Narrated by: Sandra Burr
- Length: 6 hrs and 40 mins
- Unabridged
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Whether you're a manager, owner, or employee, Customer Service Training 101 gets you up to speed fast. The completely revised and updated third edition addresses every aspect of face-to-face, phone, online, social media, and self-service interactions. Using scenarios, guidelines, and practice exercises, this inspiring training manual explains what to say and do, what to avoid, and why interactions go astray.
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Falling asleep
- By Rude K. on 18-05-18
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Customer Service Training 101
- Quick and Easy Techniques That Get Great Results, Third Edition
- Narrated by: Sandra Burr
- Length: 6 hrs and 40 mins
- Release date: 12-12-17
- Language: English
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The Amazon Way on IoT
- 10 Principles for Every Leader from the World's Leading Internet of Things Strategies
- By: John Rossman
- Narrated by: Christopher Lane
- Length: 5 hrs and 13 mins
- Unabridged
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The Amazon Way on IoT is for the leader who wants to understand how the Internet of things is transforming business and society. Listeners will discover business cases, key concepts, technologies and tools to help develop, explain and execute their own IoT approach through understanding Amazon's and other leading companies sophisticated IoT technologies and strategies.
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Excellent book - inspiring
- By G-Raffe on 17-03-20
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The Amazon Way on IoT
- 10 Principles for Every Leader from the World's Leading Internet of Things Strategies
- Narrated by: Christopher Lane
- Length: 5 hrs and 13 mins
- Release date: 20-12-16
- Language: English
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Dealing with Difficult Customers
- How to Turn Demanding, Dissatisfied, and Disagreeable Clients Into Your Best Customers
- By: Noah Fleming, Shawn Veltman, Debra Margles - Foreword
- Narrated by: Tom Parks, Cristina Panfilio
- Length: 4 hrs and 50 mins
- Unabridged
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Whether you're in the trenches or the boardroom, you're going to encounter demanding, dissatisfied, and disagreeable customers. Are your people (and you) prepared to deal with them? Ignore a valid complaint and you could be the next viral sensation for all the wrong reasons. But give in to every demand and you may be consumed with the often petty complaints of your worst customers and wind up pandering to them with freebies, discounts, and special attention.
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Dealing with Difficult Customers
- How to Turn Demanding, Dissatisfied, and Disagreeable Clients Into Your Best Customers
- Narrated by: Tom Parks, Cristina Panfilio
- Length: 4 hrs and 50 mins
- Release date: 28-12-17
- Language: English
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