Showing results by publisher "Macmillan Audio" in Business & Careers

In How to Win in a Winner-Take-All World, Neil Irwin, senior economic correspondent at the New York Times, delivers the essential guide to being successful in today’s economy when the very notion of the “job” is shifting and the corporate landscape has become dominated by global firms. He shows that the route to success lies in cultivating the ability to bring multiple specialties together - to become a “glue person” who can ensure people with radically different technical skills work together effectively.

Companies stumble when they imagine that innovation is mostly about ideas. The reality is that ideas are only beginnings. Indeed, even a company with the world’s best idea still faces a devilish challenge: it must build the business of tomorrow without endangering the business of today. Beyond the Idea is an essential book for any business that recognizes that innovation always has been, and always will be, the key to long term growth and vitality.

Ideas don’t sell themselves. As the forces of globalization, automation, and artificial intelligence combine to disrupt every field career, having a good idea isn’t good enough. Mastering the ancient art of persuasion is the key to standing out, getting ahead, and achieving greatness in the modern world. Communication is no longer a “soft” skill - it is the human edge that will make you unstoppable, irresistible, and irreplaceable - earning you that perfect rating, that fifth star.

Get the crucial guidance you need to thrive during this economic slump with Sales Guy's 7 Rules for Outselling the Recession. Successful selling always involves finding opportunity in obstacles. That's true now more than ever. Jeb Blount, a globally recognized sales expert and host of the top-rated Sales Guy's Quick and Dirty Tips for Getting the Deal Done podcast delivers the seven essential rules for navigating the difficult economic climate and coming out on top.

How powerful are your networking skills? In this era of super-communications, "making it" means making connections, and putting those connections to work.

Now Susan RoAne, best-selling author of How to Work a Room, offers her surefire methods for developing your networking techniques and resources and turning your networks into a ladder for success.

Microsoft is well-known for being an intense place to work: employees face constant pressure to innovate and excel and are passionately devoted to their jobs. In this insightful audiobook, Anna Rowley reveals the major problems all managers face and shows how to conquer them.

The author of such business best-sellers as How to Become CEO, Jeffrey Fox is unsurpassed when it comes to empowering readers to gain the edge on the competition. But before you can run the company, you have to get your foot in the door, and in How to Land Your Dream Job, Fox shows how to do exactly that, with invaluable, often counterintuitive advice.

Thirty years ago, Roger Fisher and Bill Ury wrote the groundbreaking book Getting to Yes. It established the mutual gains approach to negotiation, or what the popular media likes to call "win-win negotiation". But there are few, if any, negotiating situations in which everyone can get everything they want. In reality, most people want to win at win-win negotiation. And the way to win is to come up with a proposed agreement that is "good" for the other side and "great" for you.

Want to conquer your e-mail inbox once and for all? Need help getting organized and staying focused? Start listening! Millions of people already benefit from the innovative, time-saving tips that Stever Robbins dispenses each week in his number-one-ranked Get-It-Done Guy podcast. Now he’s come up with a nine-step plan to transform even the most overwhelmed into an overachiever.

Dozens of times per day, we all interact with intelligent machines that are constantly learning from the wealth of data now available to them. These machines are remaking the world of the 21st century in the same way that the Industrial Revolution remade the world of the 19th century. AIQ is based on a simple premise: If you want to understand the modern world, then you have to know a little bit of the mathematical language spoken by intelligent machines. AIQ will teach listeners that language - but in an unconventional way, anchored in stories rather than mathematics.

Many Americans view Wall Street as a bastion of greed and corruption - a place that attracts people who don't deserve the money they make but are willing to break the law to get more of it. Yet for all their mistrust, many of these same Americans believe that Wall Street is essential for our economy to function. How do we fix it? Send in the marines.

Many business audiobooks fuel unrealistic notions about what a good idea looks like, how fast a founder should attract investment, and how quickly growth will take off. The problem with this mythology is that it can sometimes end with entrepreneurs abandoning their dreams too soon if they don't see immediate results. In The Hockey Stick Principles, author Bobby Martin shifts his focus away from all the hype about rapid growth and the pursuit of funding and instead takes a look at the real process behind getting a good idea off the ground.

Effective communication is essential in business and in everyday life. The most powerful communicators reach not just our minds, but our hearts: They win our trust. You can learn to impress and persuade people by following Bert Decker's program in You've Got to Be Believed to Be Heard.

Thousands of people have attended Susan RoAne's seminars and used her smart, savvy, sassy advice to change their lives. This original audio program explains how you can present exactly the image you want to convey and create the best impression wherever you go.

What role do Aristotle's four transcendent virtues - truth, beauty, goodness, and unity - play in the workplace? In this program, Tom Morris argues that Aristotle's virtues must be present in our modern business environment if real excellence is to flourish, and shows us how we can avert a spiritual crisis in our business lives by looking to the wisdom of the ancient philosophers.

How do I make it big on social media? What is my story - and who is my audience? What content should I post to achieve #success? How do I go viral...or how long will it take me to get noticed? Selfie Made is a one-of-a-kind guide to creating a digital identity, finding an audience, and building a powerful brand - your own! - on the Internet.

Matt Lee and Ted Lee take on the competitive, wild world of high-end catering, exposing the secrets of a food business few home cooks or restaurant chefs ever experience.

Truth examines Bush's political roots as governor of Texas, delves into what is known about his National Guard duty - or lack of service - and sheds light on the solidity of the documents that backed up the National Guard story, even including images of the actual documents in an appendix to the book. It is peopled with a colorful cast of characters - from Karl Rove to Sumner Redstone - and moves from small-town Texas to Black Rock - CBS corporate headquarters - in New York City.

Let America's foremost expert teach you to learn anything better, easier, and faster. By the time you are through listening, you will have discovered your own personal learning style, mastered eight techniques to break through learning blocks, and learned new brain-friendly memory and note-taking skills.

Gender inequality in the fields of education, law, employment and wages lead to incalculable social and political disparities. These disparities in turn give rise to endemic poverty and violence, to individual frustration, social instability, and cultural disaffection. When women are deprived of their rights, economies are eroded, democracies weakened, and the fabric of societies radically undermined. This pioneering book shows, once and for all, the direct correlation between the freedoms given to women and the prosperity enjoyed by all.