Showing results for "unabridged" in Marketing & Sales

In this brilliant and original audiobook, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change.

"Propaganda" by Edward Bernays is a groundbreaking exploration of the power of influence and persuasion in shaping public opinion and behavior. Originally published in 1928, this seminal work unveils the techniques used by governments, corporations, and institutions to guide public thought, cementing Bernays' reputation as the "father of public relations." With startling insights, Bernays explains how propaganda, when used responsibly, can educate and unify societies—but when misused, can manipulate and mislead.

tarting a home-based food business sounds simple. Making it profitable, consistent, and trusted is where most founders struggle. Fresh From Home is a practical, step-by-step guide to building a boutique cold-pressed juice delivery business from your own kitchen without guessing your way through legal rules, branding decisions, or delivery chaos. Instead of chasing trends, this book shows you how to create a reliable local brand that customers reorder from every week.

Selling online doesn’t have to feel overwhelming. Whether you’re offering physical products, digital goods, coaching, or services, success comes down to one thing: understanding how people buy and guiding them smoothly to the point of purchase.

Are you ready to unlock the world of online income and start your journey as an affiliate marketer? Affiliate Marketing for Beginners is the ultimate guide for anyone looking to build a profitable online business from scratch, even with no prior experience. This comprehensive book walks you step by step through the fundamentals of affiliate marketing, showing you how to choose the right programs, promote products effectively, and generate consistent revenue. You’ll learn how to identify profitable niches, understand your target audience, and create content that converts visitors into buyers.

Every year, six million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone - even noncreative types - can create memorable and buzz-worthy brand names. No degree in linguistics required.

Learn how today’s artists survive, exhibit, and earn money, without selling out! This book explains how to be a professional artist and new methods to define and realize what success means. Whether you’re a beginner, a student, or a career artist looking to be in the best museum shows, this book provides ways of advancing your plans on any level. Making It in the Art World is an invaluable resource for artists at every stage, offering readers a plethora of strategies and helpful tips to plan and execute a successful artistic career.

All of us are involved in selling every day. Whenever we present a product or a principle, inform a client, or instruct a child, we are engaging in the art of effective persuasion. Allow America's master of the art of selling to explain proven, practical sales techniques all of us can use every day.

Twenty-five years after his life was transformed by the power of Go for No, Eric Bratton is at the pinnacle of his career. A successful entrepreneur, he has built a life most would envy. But when the opportunity to realize his lifelong dream of owning a premier golf course appears, he finds himself facing the same fears and doubts that plagued him decades ago.

In 1999 Joseph Pine and James Gilmore offered readers the idea of the experience economy as a new way to connect with customers and secure their loyalty. As a result, their book The Experience Economy is now a classic, embraced by listeners and companies worldwide and available in more than a dozen languages. Though the world has changed in many ways since then, the way to a customer’s heart has not.

Business Decisions That Create Wealth is a practical guide for entrepreneurs, investors, and business leaders who want to move beyond short-term gains and build sustainable financial success. This book explores the core principles behind high-impact decision-making and demonstrates how disciplined strategy, financial literacy, and long-term thinking translate into measurable wealth creation. Rather than focusing on theory alone, the book breaks down how real-world business decisions shape profitability, valuation, and competitive advantage.

The era of mass influence is over. The center has dissolved. In its place stands a vast archipelago of digital tribes — micro-communities bound not by geography, but by shared values, passions, and identity. The Age of Digital Tribes is a strategic and philosophical guide to understanding this transformation and mastering influence in a decentralized world. Where traditional authority once depended on scale, broadcasting power, and institutional control, modern influence now depends on resonance, authenticity, and trust within high-intensity niche networks.

In a world obsessed with viral trends, paid ads, and vanity metrics, what if the real power lies in something far simpler and far more powerful Authenticity. Trust. Consistency. Building an Authentic Brand is your practical roadmap to growing a powerful personal brand organically without chasing algorithms or burning out.

The New Labor Economy dives into the forces transforming the modern workplace, offering listeners a clear, practical guide to navigating change.

Are you ready to turn your passion into a powerful, profitable online business? Digital Products Business Manual is your essential guide to building, launching, and scaling a successful digital products empire. Whether you're a complete beginner or a seasoned entrepreneur, this comprehensive manual will demystify the world of digital goods, from ebooks and online courses to templates and printables.

A practical guide to developing the single most important skill for success in life and work – telling your story – from the inspiring social media sensation and No.1 bestselling author of What’s Your Dream? Your story is a part of you, and as Simon Squibb has learned through his own...

Real Estate Market Analysis Basics is a practical guide designed to equip listeners with the essential tools and knowledge to understand, interpret, and navigate the dynamic world of real estate markets. Whether you are an aspiring investor, a real estate professional, or simply seeking to understand the forces that shape property values and market trends, this book provides a comprehensive introduction to the fundamental concepts of market analysis.

Have you ever felt like you're talking, but nobody is listening? Renowned five-time TED Talk speaker and author Julian Treasure reveals how to speak so that people listen - and how to listen so that people feel heard. As this leading sound expert demonstrates via interviews with world-class speakers, professional performers, and CEOs at the tops of their fields, the secret lies in developing simple habits that can transform our communication skills, the quality of our relationships, and our impact in the world.

Remote work offers freedom, flexibility, and opportunity—but without structure, it can quickly lead to stress, exhaustion, and declining productivity. Stress-Free Remote Work is a practical, easy-to-follow guide designed to help professionals thrive while working remotely—without sacrificing health or balance.

What if you could own real estate that costs less than a dinner out and never fix a leaking pipe? In The Digital Landlord, Julian Hayes reveals how ordinary people can build profitable online assets that generate income month after month. Instead of investing in physical property, you’ll learn how to claim your corner of the internet through niche websites, digital products, and smart monetization strategies.