Hello, My Name is Awesome cover art

Hello, My Name is Awesome

How to Create Brand Names That Stick

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About this listen

Every year, six million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone - even noncreative types - can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test - two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples - the good, the bad, and the "so bad she gave them an award". Alexandra Watkins is not afraid to name names.

©2014 Alexandra Watkins (P)2014 Gildan Media LLC Business Development & Entrepreneurship Marketing Marketing & Sales New Business Enterprises

Critic reviews

"Jam-packed with sound advice, this slim volume can be the difference between becoming a Target and becoming a Speesees." ( Publishers Weekly)
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As I said in the title, this is a very informative book but unfortunately pretty boring to listen to.

Good book but monotone performance

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Lots of good ideas, presents a thorough and excellent system for coming up with brand names that resonate.

Comprehensive and practical

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I like that it's to the point and full of practical guidelines . Easy read/listen.

Good, practical Tips

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