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Summary

In 1999 Joseph Pine and James Gilmore offered readers the idea of the experience economy as a new way to connect with customers and secure their loyalty. As a result, their book The Experience Economy is now a classic, embraced by listeners and companies worldwide and available in more than a dozen languages.

Though the world has changed in many ways since then, the way to a customer’s heart has not. In fact, the idea of staging experiences to leave a memorable - and thus a lucrative - impression is now more relevant than ever. With a torrent of brands attacking consumers from all sides, how do you make yours stand out?

Welcome to the new experience economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential customers. It offers rich new examples - including the US Army, Heineken Experience, Autostadt, American Girl Place, and others - to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.

Includes a bonus pdf with graphics.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.

©2011 B. Joseph Pine II and James H. Gilmore (P)2012 Blackstone Audio, Inc.

Critic reviews

“[An] updated and wonderfully relevant book.” ( AdAge)
“One of the best business books of the twentieth century, now renewed for the challenges of the twenty-first. Pine and Gilmore provide businesses everywhere with a road map for reenergizing their customer experiences.” (Tom Kelley, general manager, IDEO)

What listeners say about The Experience Economy, Updated Edition

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Definitely learnt some new things.

Great book very insightful and definitely going to listen again. like the Bible reference regarding transformation..

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rare and a good intro

If you are looking for an introduction to experience based economy. worth starting with

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    2 out of 5 stars
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  • Pat Jeffries
  • 27-06-19

save your air space.

struggled through the highly repetitive few chapters. I would like a refund if possible please.

2 people found this helpful

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  • Rebecca E Haas
  • 17-12-18

A must read for anyone running a business

if you own a business, particularly one being impacted by AI and ML, this is a must read. The content, when considered critically, should help you identify ways to stay relevant and perhaps even better enhance your business offerings. While not a fan of the narrator's voice, it was still worth the time to listen to and I am already implementing these strategies in my next year's business plan.

1 person found this helpful

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  • Diana G Ramirez V
  • 01-08-21

Loooong hours and very few revealing inisghts

If you are into the cx already and you are looking for new far beyond insights and ideas this is not your book.
If you are new to cx and you have a lot of time to get to the nitty-gritty then this your book. You will have long hours of data sharing and stories before making a point

Cheers

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  • Amazon Customer
  • 13-04-21

Read or listen to this to to redefine adding value

I was impressed by the insights in this book until I learned it was the 2011 updated version of the original that was published in 1999 after the authors' 1998 article of the same name in 1998, then I was FLOORED by the foresight of these authors& this book.

tim #bgreen

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  • techie37
  • 27-03-21

Worth a read.. some interesting ideas in there

Worth a read.. some interesting ideas in there.. The info graphic representations are nicely done too..

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  • stacey turtscher
  • 11-11-20

skip the first chapers

the first two chapters are a waste of time
skip to the third chapter y

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  • Jeremy
  • 18-11-19

excellent concept that gets dragged out.

the concept and delivery are excellent. The attempt to morph the idea of the experience economy into the transformative experience is under explained or over reached. The last few chapters feel like an add on.

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  • Travis
  • 22-08-19

To Listen, Or Not To Listen

If you want a quick fix, don't listen to this book.

If you want to thrive instead of fighting to survive in the new economy, start reading this book today.

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  • Tina Jesson
  • 21-08-19

Great content

I’d been wanting to read this book for sometime. Written in 2012 it’s already starting to date in its examples but the methodology still stands the test of time. Would have preferred the authors to have read it as the voice is a little automated. I’ve started to implement many of the concepts in my business already

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  • Angela Guevara
  • 08-01-19

Must read

Very lucrative ideas on how to deal with clients in this economy. For the past 30 years I have been and entrepreneur and this book still taught me new things and new ideas.

1 person found this helpful