Showing results for "Power" in Marketing

In today's cutthroat sales world, where sales professionals are constantly juggling multiple responsibilities and navigating a sea of relentless competitors, everyone is looking for an edge. What if that EDGE is found in a tool powerful enough to give you more time in your sales day, accelerate your productivity, and still leave room for the human touch that's vital to building relationships? Enter the game-changing world of Artificial Intelligence. Enter The AI Edge.

Consistency is the baseline skill that unleashes all the others. Until this skill is mastered, true potential is never realized. Yet most people struggle to keep up any kind of consistent effort, especially when it comes to building their network marketing business. George Campbell readily admits for most of his life he had obvious talent and potential and yet, was infuriatingly inconsistent. Jim Packard on the other hand, is a man with an unbroken string of successes, in his personal life and in business. It is with their two perspectives that they share The Consistency Chain.

Here, the FUBU founder and star of ABC's Shark Tank shows that, far from being a liability, broke can actually be your greatest competitive advantage as an entrepreneur. Why? Because starting a business from broke forces you to think more creatively. It forces you to use your resources more efficiently. It forces you to connect with your customers more authentically and market your ideas more imaginatively.

Does your competitor always get the sale, even though your products and service are just as good - if not better? The Power of Why tells listeners how to elevate their business performance regardless of their situation or position. Offering the same actionable, hands-on strategies Weylman has used to help companies of all sizes grow in the toughest conditions, The Power of Why is the new manual for business survival and growth.

When most people see the term relationship marketing, they tend to focus more on the second word than on the first. They want to know how they can market to get more business. But increasingly, the business world is beginning to realize the keys to building business are creating genuine relationships, appreciating your customers and clients, and networking to give. Since 2004, Kody Bateman's relationship marketing systems have bridged the gap between high-tech and personal touch to bring massive business growth to the people who implement them.

Today, brands have become even more important than the products they represent: Their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, consistent enough so that consumers who travel physically or virtually won’t be confused, and focused enough to provide clear differentiation from the competition.

A brand's meaning—how it resonates in the public heart and mind—is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. This groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory, and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.

In most businesses, winning a new customer actually costs more than the profit they bring in. But a repeat buyer is almost pure profit. One customer who buys twice can be worth more than four customers who buy once but never again.

Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. While so many companies encourage a dog-eat-dog mentality, The Kaplan Thaler Group has succeeded through chocolate and flowers.

Two facts to consider. There are over 500,000 brands in 2,000 categories worldwide. And nearly fifty million Americans left their jobs in 2021 alone. Realizing all this underscores how challenging, critical, and rare a brand is to be valued and loved by not only its customers but its employees as well. According to Barry LaBov, it comes down to just one word: Differentiation. LaBov, author of dozens of books including The Power of Differentiation, is founder of LABOV Marketing, Communications and Training.

Do you want to effectively grow and scale your business? The most effective way is through harnessing the power of PR and strategic storytelling. You can impact the lives of those you want to connect with as they discover how you can help them. In this book, Nicola J Rowley unpacks the important stages to follow when it comes to PR and why storytelling should be at the heart of all of your communications.

It’s one of the greatest tools to use if you want to DIY your marketing and advertising without breaking the bank. But, how do you use Facebook Ads? Most people are intimidated by it or don’t know how to use it, and thus, opt to leave it out of their marketing - which is a huge mistake! Using Facebook Ads does not need to be intimidating nor does it need to be frustrating. In this guide, you’ll learn what you need to know to get started with Facebook Ads and take your marketing to the next level.

WARNING: This book isn't about how to be better at marketing. It's about building so much customer love that great marketing is just a by-product. So that people line up at your door. And there's nothing you can do to stop them. I've worked with 20,000 influencers and studied exactly how they build their brands. And then used those brands to launch cash-gushing businesses. Then I did it all for myself. It worked. And it can work for you too.

As the former chief scientist of Express Scripts, a Fortune 25 health-care company dedicated to making the use of prescription medications safer and more affordable, Bob Nease is an expert on applying behavioral sciences to health care. Now, he applies his knowledge to the wider world, providing important practical solutions marketers, human resources professionals, teachers, and even parents can use to improve the behavior of others around them and get the positive results they want.

Power Moves for Business Growth - where stories and strategies meet to fuel business growth. Presented by Gulfside Business Solutions. Bringing together experts on Financing, Strategy, Marketing, Tax, Legal, IT, and Business Operations. Join us as we explore real-world insights and powerful moves from leaders, partners, and innovators shaping business growth today.

The only difference between you and the titans, tycoons, and billionaires is that they've already used "outrageous" marketing methods to grab public attention - and vast incomes - for themselves. Now it's your turn! In this amazing new program, Joe Vitale reveals the extraordinary, unusual methods of people who attracted the most attention to themselves and their businesses with the least amount of effort and time.

Hall of fame-nominated marketer and Wall Street Journal cartoonist Stu Heinecke discovered that he could get past traditional gatekeepers and reach those elusive executives by thinking outside the box and using personalized approaches that he calls "contact campaigns". Including presidents, a prime minister, celebrities, countless CEOs, and even the Danish model who later became his wife, Heinecke found that getting meetings with previously unreachable people was easier than ever.

Ten years of research uncover the secret source of growth and profit … Those who center their business on improving people’s lives have a growth rate triple that of competitors and outperform the market by a huge margin. They dominate their categories, create new categories and maximize...

An introduction for everyone. In this rich, fascinating—surprisingly accessible—introduction, leading expert Eric Siegel reveals how predictive analytics (aka machine learning) works, and how it affects everyone every day. Rather than a "how to" for hands-on techies, the book serves lay listeners and experts alike by covering new case studies and the latest state-of-the-art techniques.

Award-winning Fortune 500 brand consultant and behavioral expert Leslie Zane shatters conventional marketing wisdom, showing readers how to tap into the hidden brain where instinct prevails, creating a powerful network of connections that drive people to buy your product, company, or vision...