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The 12 Powers of a Marketing Leader
- How to Succeed by Building Customer and Company Value
- By: Thomas Barta, Patrick Barwise
- Narrated by: John Haag
- Length: 6 hrs and 37 mins
- Unabridged
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What makes an effective and successful marketing leader? The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest...
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The 12 Powers of a Marketing Leader
- How to Succeed by Building Customer and Company Value
- Narrated by: John Haag
- Length: 6 hrs and 37 mins
- Release date: 11-08-21
- Language: English
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