Showing results for "My" in Marketing & Sales

Every year, six million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone - even noncreative types - can create memorable and buzz-worthy brand names. No degree in linguistics required.

Learn how to think like a marketer and grow like a business. Hosted by a professional growth marketer, this podcast simplifies proven marketing, SEO, and conversion strategies for Etsy sellers. Discover how to stand out in a sea of shops, attract more traffic, improve your listings, and scale your Etsy business with confidence.

With artificial intelligence reshaping every business and industry today, who better to reimagine the rules of entrepreneurship than the very team who create groundbreaking companies, teach applied entrepreneurship at top universities, and empower founders with their Entrepreneur Residency program and Audos, the revolutionary AI cofounder for future entrepreneurs? Me, My Customer, and AI is both a roadmap and a rallying cry for the 60 percent of people in the US who have an idea for a new business.

"My Life in Advertising" by Claude C. Hopkins offers a riveting glimpse into the early 20th-century advertising world through the lens of one of its most innovative practitioners. This autobiographical work not only chronicles Hopkins' rise from humble beginnings to become a leading figure in the advertising industry, but also imparts the wisdom and strategies he developed along the way.

In this book, Krista Mashore will share the specific techniques and strategies she used to build a coaching business from zero to over $1 million per month in just 4 ½ years.

The ultimate guide to naming your product or business has been updated throughout, with twice as many resources as before, new stories (of both hits and flops), and an entirely new chapter on the power of names in the workplace.

Are you ready to conquer your call reluctance? That is the promise of this book! Everybody is promoting something, and most of us have some resistance to the process of getting other people interested in whatever you are offering. The resources in this book are a reflection of 30-plus years as a full-time sales performance coach. This information has helped thousands of people break through their barriers and find the will to make the prospecting calls they need to make.

I Am My Brand is a toolkit for personal brand success. Featuring dynamic female brand builders from around the world, the book is a woven tapestry of personal brand advice with storytelling and support that offers a practical guide for female entrepreneurs, freelancers and executives. I Am My Brand explores the techniques used by different women across cultures to build their personal brand, as well as the challenges they faced and their paths to overcoming them. Focused on the skills needed to succeed, their stories – coupled with the author's expertise...

Can goals be easy? What is the secret? Some goals feel difficult. Other goals feel easy to achieve. Why is this? There are many factors that can help us, or sabotage us on our way to achieving our goals. Once we understand these building blocks, we can put them to use to design goals that work for us. Building blocks? Think of them as tools that remove difficulty and enhance achievement. Look at these five common-sense ideas that help. First, humans are short-term thinkers. Our initial goals need short timelines. We also have short-term memories.

Tim Draper called this book the new bible for startup founders for a reason. It’s the A-Z recipe for creating a powerful pitch deck with all the right ingredients. Filled with tips and stories of what worked and what failed, peppered with insightful quotes from Silicon Valley Leaders.

We sit down with Senior Marketing Leaders (CEOs, CMOs and Marketing Directors) to learn about their journey to their current role and hear about one career-defining campaign—maybe it was their first global spot, or a major rebrand, or a video that went viral, or maybe something that just changed the way people perceived the brand. What was so special about it? How did it change the trajectory of the business or their career? What went wrong? What were the magic ingredients that made it work?

It’s My Fault” is not just a sales manual — it’s a mindset shift. Written for the ambitious salesperson who refuses to settle for average, this book delivers a raw, tactical, and brutally honest breakdown of what separates closers from the crowd. Daniel Robles, a high-performing sales leader, flips the script on excuses, demolishes sales clichés, and arms you with the mental tools, techniques, and daily disciplines required to dominate in today’s competitive environment.

Ever wonder what life was like inside an advertising agency? In this motivational and informative book, you will have a front-row seat to the inner workings of an advertising agency. No other book chronicles the day-to-day work of an advertising account executive during their first year on the job. This book is equal parts of education, inspiration, entertainment, and exposé. When you add them all together, it's 100 percent truth. The struggle and triumph is chronicled in this kiss-and-tell book about agency life and following your dream.

You see, nowadays, many business owners and entrepreneurs think that effective marketing is simply more Facebook likes and Instagram followers. No, it goes beyond social media and flows into word-of-mouth, print, radio, TV, and so on. The problem is that probably nine out of 10 business owners are not marketing-savvy, but rather, were really good technicians who worked hard or maybe, came across some money and opened a business with it.

After collapsing with exhaustion, and landing at the bottom of an escalator at Kings Cross station; Simon decided that his life needed to change. Now in his early 30s, he'd worked his way up the corporate ladder, but felt burnt out. In that moment, he decided to take a different path, focus on his passion, and start a new life plan.

Deedra Determan is a dynamic and inspiring entrepreneur, accomplished business coach, and the insightful host of the popular "DO IT MY WAY" podcast. With a career spanning from television marketing to successfully launching and selling her own niche website (918moms.com), Deedra brings a wealth of real-world experience to her work.

My Aadhaar is the official online portal and mobile app by UIDAI that allows Indian residents to easily manage their Aadhaar services in one secure place. Through My Aadhaar, users can download e-Aadhaar, check Aadhaar update status, book appointments, update demographic details, verify Aadhaar, lock or unlock biometrics, and generate VID (Virtual ID) for enhanced privacy.

Does your marketing work? This is a question asked by businesses and marketers around the globe, and with good reason. Billions of dollars are spent every year in marketing efforts, and unfortunately, there is not always a clear picture of the efficacy of those efforts. In his book Does My Marketing Work?, author Robert Thompson attempts to answer this question by using examples as experiences you are already familiar with. Instead of a "how to" approach, however, Mr. Thompson encourages personal idea generation for your unique situation.

This is what musicians need to know about the music business today. Every Tuesday, music marketers Matt Bacon, Dustin Boyer, Jesse Cannon, and Andrew Southworth break down what's changed in music marketing and the music business, as well as what's currently changing in the industry. You’ll be surprised what they disagree about! To support the My Point 4 Cents and get a whole extra hour from every episode—including full interviews and ad-free banter—become a subscriber. Hosted on Acast. See acast.com/privacy for more information.

Every brand talks about service — but what happens when you ghost your own guests? My Ghosted Guest is where hospitality meets hard truth. Hosted by Gabriel Ryan and Brady Lowe, we call out the invisible moments that cost you customers, revenue, and reputation — and show you how to turn them into your biggest wins. From restaurants and boutique hotels to online stores and luxury brands, if you’ve got a storefront (physical or digital) and you’re not answering your guests, you’re on the clock. This isn’t theory. It’s part confession, part roast, part playbook — with a healthy ...