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Summary

The ultimate guide to naming your product or business has been updated throughout, with twice as many resources as before, new stories (of both hits and flops), and an entirely new chapter on the power of names in the workplace.

Too many new companies and products have names that look like the results of a drunken Scrabble game (Xobni, Svbtle, Doostang). In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone - even noncreative types - can create memorable and effective brand names. No degree in linguistics is required. 

The heart of the book is Watkins' proven SMILE and SCRATCH test. A great name makes you SMILE because it is Suggestive: evokes something about your brand; is Memorable: makes an association with the familiar; uses Imagery: aids memory through evocative visuals; has Legs: lends itself to a theme for extended mileage; and is Emotional: moves people. 

A bad name, on the other hand, makes you SCRATCH your head because it is Spelling challenged: looks like a typo; is a Copycat: similar to competitors’ names; is Restrictive: limits future growth; is Annoying: seems forced and frustrates customers; is Tame: feels flat, merely descriptive, and uninspired; suffers from the Curse of knowledge: speaks only to insiders; and is Hard to pronounce: confuses and distances customers.  

This 50 percent - new second edition has double the number of brainstorming tools and techniques, even more secrets and strategies to nab an available domain name, and a brand-new chapter on how companies are using creative names around the office to add personality to everything from cafeterias to conference rooms and much more.

©2019 Alexandra Watkins (P)2019 Alexandra Watkins

What listeners say about Hello My Name Is Awesome

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Very insightful

I loved the book and it gave me really valuable tips and a whole method on how to start finding an Awesome name to my own business. If you are about to choose your company's name and want to do it on your own, listen to (or read) this book first!

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  • ayat
  • 21-12-19

A decent read

It was a decent read but not wow. I learned 2 or 3 new name tricks only. To me it was not very informative. I enjoyed few of the chapters. I did not like the narrative! But that’s just me.

1 person found this helpful

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  • SPY S PATSIALOS
  • 25-12-21

AMAZING

I really loved the book. Most of what i ve listened to has really sticked to my mind. The narration was spectacular and very helpful. The links described in the book , provide special tools. Thank you !

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  • Amazon Customer
  • 28-06-21

Insightful and fun

Expert advice with plenty of fun. Helped me how to approach naming. Good work !

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  • j_d_k
  • 21-06-21

Very helpful

Incredibly helpful and actionable. Great run-through of the process to get to an awesome name.

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  • Gulliver
  • 20-05-21

Educating and very entertaining

I love this book. Alexandra provides lots of useful information and the performance is grate. thanks!

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  • Mark Nijhof
  • 03-04-21

I wish Alexandra had written this book 20 years ago and I had read it then!

I could have avoided so many naming mistakes over the years.

- Silly names with numbers in them to replace parts of the words. Looks clever but is a nightmare to explain to others.

- Names that say nothing about what the business is all about. When people read it they are still as far from understanding what we do as before. And worse, after understanding what we do the name still makes no sense.

- Even the name of one of my five kids is violating one of her tests, she will forever have to help people spell it, even though it is the coolest name ever.

- Names in your local language. Our current business has an awesome name in Norway, but it is bad in the other European languages. This one is the reason why I bought "Hello, My name is Awesome".

My wife and I have been running this business for four years now, so renaming it will hurt, a lot, but it is the right choice. I sort of already knew, but after listening to the book I am certain.

I am super happy that I got the Audible version as it highlights the different ways names can be pronounced. I have been listening to it twice now back to back.

In the book Alexandra provides us with two sets of rules, one set SMILE is what a name should adhere to, and the other set is SCRATCH which are rules about what to avoid when finding a name. She shows all rules with plenty of examples making it extra clear what to look for.

She also describes her process of finding catchy memorable names and this is especially interesting as that is the hardest part of it all. It is easy enough to validate a name against the SMILE and SCRATCH test, but finding a new name out of the blue is hard. Having a process that you can go through is a great help.

And finally, she is making the ultimate MMO game of finding a domain name easier with some smart tips.

So yes, whenever I hear someone is looking for a name, whether for something new or to replace an existing name, I recommend them to read this book first before they decide on anything.

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  • Stephen K
  • 16-11-20

A useful book with beneficial points/perspectives

This book teaches relevant and often-unheard viewpoints regarding brands and branding; overall, it was a worthwhile read,

I’m glad I pushed beyond the first several chapters in which the author went on and on about how good her book is, using phrases like ‘What’s new pussycat?’, ‘brand-spanking new’, as she affirmed that ‘This is Solid gold, baby’. 

The hype grew tiring, though not nearly as tiring as the reader’s strident, often over-animated, voice that exhaustingly yet indefatigably carried on thru the whole book. 



In the author’s defense, I find my own criticisms above kind of like getting on an amusement park Tilt-A-Whirl, and then grumbling about getting dizzy. Given the book’s title, I knew what I was getting in to in that regard —and since I may be rather too sober and circumspect at times, I sought to complement my own inclination with a somewhat more flamboyant and energetic, 'Californian' perspective. I'm still ambivalent over whether I'd do better to criticise the narration style as I have, or change my soul and adopt part of it —no, that's too much, but you get my gist.

All in all, a useful read, with beneficial points and valuable perspectives.

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  • Amazon Customer
  • 28-08-20

GREAT RESOURCE!!

Very informative!! Loads of information and resources to take in presented in a comical way. Highly recommend to all starting a brand!

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  • Andrew
  • 25-08-20

Engaging Story Telling

I have been spending the last couple of weeks trying to come up with a name for my company. While I understood the importance of brainstorming ideas and just getting things down on paper, this audiobook gave me a system to follow in order to be successful! By following the processes, leveraging the tools and resources recommended, I already have a dozen brand name ideas that I feel confident about!

In regards to digesting the information, I appreciated the amount of storytelling that went into the book, it allowed me to fully understand each and every concept and made it fun and engaging as well! Highly recommend :)

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  • Anonymous User
  • 23-08-20

Learn more about what not to do

The book is fast and energetic which is fun. I learnt more of what I should avoid than what I should target. Helpful overall. The author mentions Made to Stick twice. Definitely a great resource worth listening to along with this book.