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Hello My Name Is Awesome

How to Create Brand Names That Stick
Narrated by: Claire Buchignani
Length: 3 hrs and 50 mins
Categories: Business, Marketing

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Summary

The ultimate guide to naming your product or business has been updated throughout, with twice as many resources as before, new stories (of both hits and flops), and an entirely new chapter on the power of names in the workplace.

Too many new companies and products have names that look like the results of a drunken Scrabble game (Xobni, Svbtle, Doostang). In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone - even noncreative types - can create memorable and effective brand names. No degree in linguistics is required. 

The heart of the book is Watkins' proven SMILE and SCRATCH test. A great name makes you SMILE because it is Suggestive: evokes something about your brand; is Memorable: makes an association with the familiar; uses Imagery: aids memory through evocative visuals; has Legs: lends itself to a theme for extended mileage; and is Emotional: moves people. 

A bad name, on the other hand, makes you SCRATCH your head because it is Spelling challenged: looks like a typo; is a Copycat: similar to competitors’ names; is Restrictive: limits future growth; is Annoying: seems forced and frustrates customers; is Tame: feels flat, merely descriptive, and uninspired; suffers from the Curse of knowledge: speaks only to insiders; and is Hard to pronounce: confuses and distances customers.  

This 50 percent - new second edition has double the number of brainstorming tools and techniques, even more secrets and strategies to nab an available domain name, and a brand-new chapter on how companies are using creative names around the office to add personality to everything from cafeterias to conference rooms and much more.

©2019 Alexandra Watkins (P)2019 Alexandra Watkins

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  • ayat
  • 21-12-19

A decent read

It was a decent read but not wow. I learned 2 or 3 new name tricks only. To me it was not very informative. I enjoyed few of the chapters. I did not like the narrative! But that’s just me.

1 person found this helpful

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  • Mitja Drame
  • 03-04-20

Read this book - and find your PERFECT name!

At the end of October and beginning of November 2019, we had an issue. A big one. We needed a name for our new company. But not just a name. A perfect name, which can stand the test of time.

We wanted to achieve this until Black Friday. Long story short, we made it one day before the set date!

Before that, we read every article and listened to every video we could find on the topic.

We tried several techniques from the content we found. But no 'AHA' moment, sadly.

Then one day, I said to myself: "Wait, there should be someone who wrote a book on a subject!" And there it was: "Hello, My Name Is Awesome" by Alexandra Watkins.

I am a die-hard perfectionist, so I did my research on the author and her book. I decided to buy it. And wow, I'm glad I did!

After several weeks of brainstorming with my business partner and papers with unusable names, the book changed everything.

Alexandra's advice finally connected all the dots.

The advice in the book is easy to understand and implement. I loved the real-life examples the book gives. Particularly I liked the "Spoon Me yogurt" example. OMG! After hearing the story, I wanted to achieve this for our company's name.

With the help of her book, we were able to find the perfect name, a free .com domain, merchandise ideas, and much more! People who hear our name for the first time always smile.

"Hello, My Name Is Awesome" book is the ONLY resource you need to find a name for your company, book, products ...

Whenever I find people with naming issues, I point them to Alexandra's book. That's all I have to do!

In the end, the book is fun, informative, and packed with the author's experiences.

Now is the time that your company stands out from the crowd, be unforgettable, and make history!

Alexandra, thank you!

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  • Raphaele Jacqueline
  • 29-11-19

Stop! Read this before finalizing brand name.

If you are even at the just "thinking about it stage" of branding and naming, this is a MUST read!
I wish I had. But I finished this book in about 1 day and immediately implemented tips.
I used techniques for grabbing some awesome related .com domains.
Reading this book you gain such clarity and with that confidence in your brand. If you think you know yourself and your brand, read this book and see if you get the same answer. So much value, so many takeaways. I have an audio version and the book.


Do not rush to buy that domain name yet, listen to this first.
Your brand is an investment, sometimes a major one. This a book that can truly help make the right move before setting to the starting line.

Not only have I made changes, but this book also inspired group names under my brand umbrella.
I will never look at brand names the same.
I feel pretty darn confident my brand names will have a complete impact and scalability for years.