Avery Hairston thinks it's time for brands to think like content creators. In this episode he talks about how CPG brands can take the playbook from internet personalities to fuel growth—we explore the impact of set-piece marketing campaigns, the role of the founder personality in marketing, and at what point brands should reach "escape velocity" to stand on their own beyond a founder.

LINKS

Avery Hairston on LinkedIn

Ayoh

Molly Baz

Banza Chicpea Pasta

Generation Startup Film

Unreasonable Hospitality by Will Guidara

Sundays Dog Food

Jake Paul

W brand

Molly's mayo Phone

Mayo-belline

When it seems like every single brand is popping up at major events, how can small up-and-comers stand out and make a mark with a tiny budget? In this episode, Sidney Baptista—founder of PYNRS Performance Streetwear—walks us through what he learned by activating his brand at Paris Fashion Week. He talks about innovative event formats and how to break out of industry patterns. He also talks about how to land great-fit brand partnerships, and settles the question of whether he is Jay-Z's latest fashion influence.

LINKS

PYNRS Performance Streetwear

Pioneers Run Crew Boston

JayZ in Brooks with Pharrell

Sidney for GQ x Brooks

New York Pioneer Club

Gabby Thomas, Olympic Gold Medalist

Best Flo Jo fashion moments

TrailblazHers Run Co & Newton Police lawsuit resolution

Desiree "Des" Linden, "Queen of Boston"

Prolyfyk

We Off the Couch

Mike Peck, Brooks Creative Director

David Hashim Photography

Kane x PYNRS

Diet Starts Monday

Brainchild

Jason Mayden's book The Speed of Grace

Traction

Nipsey Hussle

Huckberry has long been the benchmark for branded documentary content—iconic series like Dirt, Shop Class, and Huckberry Homes have racked up millions of views for the brand. Danny Segal is the creative director who kicked this content engine into gear. We talked about the key ingredients of brand content collaborations, how to hit the right balance of content and commerce, and he spilled his best trove of inspiration right now.

LINKS

• https://www.dannysegal.wtf/

• https://www.linkedin.com/in/danielgsegal/

• https://enjoybrami.com/

• Brad Leone series

• Coors series

• Dirt series

• Huckberry Homes

• Shop class series

• Aime Leon Dore

• A24

• Nike ACG Train

• Black Crows