How do you keep a heritage brand feeling fresh without losing what made it iconic in the first place? On this episode of My Best Campaign, Kristin Vekteris, Chief Brand Officer of Earls, breaks down the difference between rebranding and revitalizing, and how a gradual refresh has kept Earls a go-to restaurant. Kristin also weighs in on agency vs. in-house career moves, and why Aritzia is thriving while Lululemon is falling short. This is a masterclass in brand leadership from someone who's built her career on knowing exactly when to evolve—and when to hold the line.

LINKS

Kristin on Linkedin

Earls

Stella Artois

Stella Artois Train Commercial

Cracker Barrel rebrand

What makes for a successful product launch? The kind that generates a lineup through New York City and sells out within 48 hours? Alicia Moore, ex-VP of Marketing at Halfdays, has answers. In this episode, the full-spectrum marketer shares lessons from her 360 experience—from tiny brands that became behemoths to the agency world. Alicia breaks down the secrets to solid activations and great partnerships, and *spoiler alert* it all comes back to the heartbeat of your brand.LINKS:McWrap Event La Colombe La Colombe x National Park Foundation

Todd Carmichael Halfdays Million Dollar Cowboy Bar Halfdays x Million Dollar Cowboy Bar Brandi Cyrus Halfdays x Hoka Tecovas Still Here New York Still Here Sport Jean Bode x Levis Airbnb Bedtime Ad Airbnb Girls Trip Ad Unreasonable Hospitality

The modern media relations landscape is all about influencers, which means instead of putting millions of dollars into one major media buy, brands now put thousands of dollars into hundreds of small creator campaigns. What are the secrets to getting the most impact out of these creators and the most bang for your buck. Allegra Contatore is the head of PR and Communications, EMEA, at clean beauty brand Sunday Riley. She walks us through how to run an influencer program at scale.

LINKS

Allegra Contatore on Linkedin

Allegra on IG

Sunday Riley

Good Genes by Sunday Riley

Bach Buquen x Sunday Riley Campaign