The Quiet Rebrand: The Secret to Earls' Staying Power | Kristin Vekteris, CBO, Earls
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The Quiet Rebrand: The Secret to Earls' Staying Power | Kristin Vekteris, CBO, Earls
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How do you keep a heritage brand feeling fresh without losing what made it iconic in the first place? On this episode of My Best Campaign, Kristin Vekteris, Chief Brand Officer of Earls, breaks down the difference between rebranding and revitalizing, and how a gradual refresh has kept Earls a go-to restaurant. Kristin also weighs in on agency vs. in-house career moves, and why Aritzia is thriving while Lululemon is falling short. This is a masterclass in brand leadership from someone who's built her career on knowing exactly when to evolve—and when to hold the line.
LINKS
Kristin on Linkedin
Earls
Stella Artois
Stella Artois Train Commercial
Cracker Barrel rebrand
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