How to Run a Global Influencer Marketing Program | Allegra Contatore, Sunday Riley
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How to Run a Global Influencer Marketing Program | Allegra Contatore, Sunday Riley
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The modern media relations landscape is all about influencers, which means instead of putting millions of dollars into one major media buy, brands now put thousands of dollars into hundreds of small creator campaigns. What are the secrets to getting the most impact out of these creators and the most bang for your buck. Allegra Contatore is the head of PR and Communications, EMEA, at clean beauty brand Sunday Riley. She walks us through how to run an influencer program at scale.
LINKS
Allegra Contatore on Linkedin
Allegra on IG
Sunday Riley
Good Genes by Sunday Riley
Bach Buquen x Sunday Riley Campaign
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