Showing results for "John" in Marketing & Sales

If you can increase retention by as little as 5%, your profits could grow by as much as 95%. Most small businesses chase strangers. Ads, funnels, lead magnets, networking breakfasts – they’re all just pouring more water into a leaky bucket. Put retention last, and you’ll feel knackered...

Content marketing doesn’t work – at least not in the way most people do it. Most people make content marketing harder work than it needs to be. This book will show you how to get your content marketing working hard for you, rather than the other way around! To do the work once and reap the...

Are your email campaigns getting lost in the inbox? Discover how to supercharge engagement and ROI with AI-Powered Email Marketing Campaigns: Optimizing for Maximum Engagement. This comprehensive guide reveals how artificial intelligence is revolutionizing email marketing–and how you can harness its power in your own business. Written by John O’Maley, the book blends disciplined strategy with cutting-edge tech insights.

In this book, international best-selling author and Bravo real estate star Ryan Serhant tells us all how we can start projecting that Big Money Energy in our own lives and turn our financial dreams into financial realities. He recounts how he landed his first big client and went from 'surviving to thriving' - from under £10k a year to £1m in just three years. Whether it's school, a relationship, a first job or running your own business, everyone starts from the bottom and eventually climbs to the top via hard work, savvy and experience. 

Brought to you by Penguin. Why do some ideas make it big while others fail to take off? According to award-winning behavioural economist John List, the answer comes down to a single question: Can the idea scale? Countless enterprises fall apart the moment they scale; their positive results...

In The Human Experience, John Sills draws upon extensive research and illustrative case studies to explain that the emotional experience is just as important as the functional one, and, if done right, will create a more efficient business. He also demonstrates that the customer experience is not just the responsibility of front-line employees, but shared across the company.

John Carlton slyly refers to himself as “the most ripped-off writer on the Web”, and no one on the inside of the online business world disagrees. Other marketers also call John “the most respected writing teacher alive", and the list of well-known marketers who freely reference John as their primary mentor for writing sales messages is just staggering.

Tom Peters, the international best-selling author of In Search of Excellence, which has sold over one million copies, concludes his 15 definitive rules on professional excellence and why, today, they are more important than ever. The Excellence Dividend is a critical new book from one of today's leading visionaries in business. This year's winner of the Thinkers 50 Lifetime Achievement Award and the CEO Reads Lifetime Contribution to the Business Book Industry Award, Tom Peters is one of the world's most revered management gurus and global business thinkers.

Brandjam, the follow-up to the groundbreaking best-seller Emotional Branding, presents a powerful new concept from renowned designer and business guru Mark Gobe. The Brandjam concept is about innovation, intuition, and risk. Gobe explains how design is the "instrument" companies can use for jazzing up a brand - how design puts the face on the brand and creates an irresistible message that connects buyers to the product in a visceral way.

Side Hustle Summer is all about using the slower, sunlit days of Q3 (summer) to build a simple side business ready to cash in on that Q4 holiday boom. Why start in the summer? First, you might have extra free time—whether it’s slower work months, school break, or long weekends—making it easier to work on a passion project. Second, starting now gives you a 90-day runway to brainstorm, launch, and refine your hustle before the holiday rush hits.

How can we compete in today's fast-moving market? There are more platforms, more users, and more content than ever before. How do we stand out? What can we do to make ourselves noticed, remembered, and preferred? Content DNA provides the answers. By focusing on two key elements - consistency and congruence - you'll learn how to define a recognizable "shape" for your business.

The rise of the Internet and online businesses has created limitless potential. Now anyone can quit their job and start making money online to fund the life of freedom most people only dream of. You don’t have to wait until retirement. Serial entrepreneur and author Matthew Bartnik teaches you the 12 Best Ways to Make Money Online so you can quit your job, do what you love, work from anywhere in the world, make your own schedule, and be 100 percent flexible. 

John Livesay, a keynote speaker and author of the business book Better Selling Through Storytelling, presents us with a business fable set in Austin, Texas. It is about a sales representative whose old ways of selling are not working anymore. With the help of his colleague, he learns how to use storytelling in his sales meetings, which wins him more sales success than ever before. As a result, he becomes irresistible to his clients.

We've already helped 3,000 gym owners become more profitable, and we're the #1 gym mentorship program in the world.This channel (presented by Two-Brain Business) is packed with business tools for gym owners and CrossFit affiliates. We provide actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms.

This is the most important - and fascinating - book yet written about how the digital age will affect our world' Walter Isaacson, author of Steve Jobs. From two leading thinkers, the widely anticipated book that describes a new, hugely connected world of the future, full of challenges and...

You are the hardest worker in the room. You have the degrees, the certifications, the credentials — and someone else keeps getting the promotion. This is not a book about working harder. This is a book about the one skill your education never gave you.

In today’s fast-paced digital economy, the key to consistent sales growth lies in smart automation and responsive AI tools. AI-Powered Sales Strategies: Using Chatbots and Automation to Maximize Conversions is a game-changing guide for entrepreneurs, sales professionals, and small business owners looking to unlock scalable revenue with the help of cutting-edge AI technology. Written by Catholic Deacon John O’Maley, West Point Graduate, Former U. S. Army Ranger Captain, and Procter & Gamble Alumnus, this book simplifies complex tech into actionable sales strategies.

How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical-instruments market? By understanding the "Brains on Fire" model of tapping movements and stepping away from the old-school marketing "campaign" mentality.

If you’re a small business owner tired of chasing trends, wasting money on agencies, and running a marketing machine that feels more chaotic than clear, Unchained is your blueprint for freedom. Written by Sara Nay, CEO of Duct Tape Marketing and architect of the “Anti-Agency Model,” this book helps you break free from outdated marketing systems and build a lean, scalable framework rooted in strategy, systems, and AI-powered clarity.

The official podcast of British Online Business Owner and Coach John McLauchlan. Unapologetically honest about life and business that will inspire, empower and educate you to achieve whatever you want in life.