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Content DNA

Using Consistency and Congruence to Be the Same Shape Everywhere

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About this listen

How can we compete in today's fast-moving market? There are more platforms, more users, and more content than ever before. How do we stand out? What can we do to make ourselves noticed, remembered, and preferred?

Content DNA provides the answers.

By focusing on two key elements - consistency and congruence - you'll learn how to define a recognizable "shape" for your business.

You'll discover the building blocks of your brand and get clarity on expressing your value through a short, memorable tagline. Finally, you'll understand how to create content that builds authority and establishes trust, based on the author's 10+ years of experience as an independent business writer and consultant.

©2020 John Espirian (P)2020 John Espirian Advertising Marketing & Sales Marketing Business
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1) It's for noobs and old timers. I'm writing content for the past 10 years. This book reminded me of some essentials I had forgotten and taught me a lot of new lessons

2) Every chapter has at least one nugget. Put a few of them into practice and your business will improve

3) John signposts out to other content creators so if you need more info on a certain topic, it's easy to go deeper.

3 Compelling Reasons to Consume Content DNA

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Engaging, insightful, and incredibly helpful. Will be buying a physical copy to use as a reference book. The fact John Espirian narrates it himself makes it more enjoyable to listen too. Highly recommended for anyone wanting to increase their client base without being a douche canoe!

Relentlessly helpful content

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I was fortunate enough to be introduced to John through a mutual friend and asked him to be on my podcast and discuss content marketing. John agreed and I decided to read his book in preparation for him being my guest.
I got so much value and great info from the book that I became more and more excited to speak to John the further I got.
At the very least, follow John on LinkedIn where he regularly shares great information on making the most of LinkedIn for marketing and delivering content. Please, do yourself a favour and get a copy of this book for yourself and anyone you know who does any kind of online content marketing.
If you want to hear the podcast with John, look for Speaking of Influence in podcast directories and the episode is called Genetically Modified Marketing, then go buy the book if you haven't already.

John Espirian knows his stuff

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Great book absolutely full of valuable information if you're looking to put content out about your business definitely a must read!!

Absolutely full of valuable business information!

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Relentlessly helpful and jam-packed full of useful and insightful advice. Fantastic takeaways and interesting comments from an A list of marketers and copywriters. This is seriously good value and a great book to dip into if ever you lose your way whilst marketing your business.

No Douche Canoes Here!

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