Content DNA cover art

Content DNA

Using Consistency and Congruence to Be the Same Shape Everywhere

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Content DNA

By: John Espirian
Narrated by: John Espirian
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About this listen

How can we compete in today's fast-moving market? There are more platforms, more users, and more content than ever before. How do we stand out? What can we do to make ourselves noticed, remembered, and preferred?

Content DNA provides the answers.

By focusing on two key elements - consistency and congruence - you'll learn how to define a recognizable "shape" for your business.

You'll discover the building blocks of your brand and get clarity on expressing your value through a short, memorable tagline. Finally, you'll understand how to create content that builds authority and establishes trust, based on the author's 10+ years of experience as an independent business writer and consultant.

©2020 John Espirian (P)2020 John Espirian Advertising Marketing & Sales Marketing Business

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All stars
Most relevant
1) It's for noobs and old timers. I'm writing content for the past 10 years. This book reminded me of some essentials I had forgotten and taught me a lot of new lessons

2) Every chapter has at least one nugget. Put a few of them into practice and your business will improve

3) John signposts out to other content creators so if you need more info on a certain topic, it's easy to go deeper.

3 Compelling Reasons to Consume Content DNA

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Engaging, insightful, and incredibly helpful. Will be buying a physical copy to use as a reference book. The fact John Espirian narrates it himself makes it more enjoyable to listen too. Highly recommended for anyone wanting to increase their client base without being a douche canoe!

Relentlessly helpful content

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Relentlessly helpful and jam-packed full of useful and insightful advice. Fantastic takeaways and interesting comments from an A list of marketers and copywriters. This is seriously good value and a great book to dip into if ever you lose your way whilst marketing your business.

No Douche Canoes Here!

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A book full of useful information in getting your content noticed on all social media platforms, your website, blogs and emails.

Easy to listen to and there is at least one nugget of advice to take away from each chapter.

John isn’t just relentlessly helpful with his indisputable knowledge, but also relentlessly helpful to many experienced associates within the field of marketing, referencing many other reads throughout the book.

Highly recommended to anyone wanting to make the most out of their content creation.

Relentlessly Helpful Marketing

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Great book absolutely full of valuable information if you're looking to put content out about your business definitely a must read!!

Absolutely full of valuable business information!

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